Hot Damn!

Imagine how well this could work in YOUR business.

Imagine if you really spent time targeting the market (and made a direct response ad instead a weird one).

I’m betting you could get unbelievably targeted traffic for 20-30 cents.

…Especially if you made your ad offer something FREE like a “Shocking Report” or video series.

In fact, you could probably end up building a hell of a list using this tactic.

Speaking of getting a hot list, here’s a sneaky back door link to get List Control! It’s officially closed but I have a few spots open and am sneaking the link to register here: CLICK HERE TO GET SECRET ACCESS

205 Comments so far »

  1. Brendan said

    am March 23 2010 @ 2:32 pm

    Oh, and I can’t wait to see my first Frank Kern commercial while watching CNBC or something.

  2. Brendan said

    am March 23 2010 @ 2:35 pm

    When I saw this in Andy’s Video Boss blog I about crapped myself. Google just hit the jackpot with this one. What a great business decision on their part. It’s now going to be easy for regular people to make commercials on national television for pennies compared to the old costs.

    Remember though, make your commercials have a call to action that makes since and is trackable!

  3. Get Your Ex Back said

    am March 23 2010 @ 2:35 pm

    Getting traffic nowadays for 20~30 cents is quite a challenge, even with the weirdest of keyword phrases.

    I’ve seen your List Control promo, but looks like just an extension of Mass Control… that is, building a relationship with your subscribers.

    Keep up the good work Frank!

  4. Dax Aurand said

    am March 23 2010 @ 2:37 pm

    Great video Frank, thanks for sharing!

  5. Smith said

    am March 23 2010 @ 2:38 pm

    I received a promo notification from Google today about this as well. I’ll give it a shot and see how it works.

  6. Christina Hood said

    am March 23 2010 @ 2:42 pm

    Too cool. So incredible to think it is that easy. Thanks for keeping us informed and on the edge of our seats!

  7. MichaelC said

    am March 23 2010 @ 2:47 pm

    Awesome! Very cool indeed.

    (btw - any word on the admin fix for Good Karma software? …really keen to get moving and grooving with it!!)

  8. Michael said

    am March 23 2010 @ 2:48 pm

    Frank, you always have cool stuff to share.
    I delete most every other persons stuff that comes into my in box, but always check you out.
    Thanks for heads up!

  9. Patrick said

    am March 23 2010 @ 2:50 pm

    Pretty cool stuff. Thanks for sharing. We’ve tried a lot, but not this - yet - looks like a fun project to tackle next!

  10. Jeffrey Parker said

    am March 23 2010 @ 2:54 pm

    Frank,

    This video was Awesome!!!

    I bought Mass Control… Awesome course… 4 day cash machine??? Only thing to give me money thus far!

    I just graduated from college, broke without a job or income from my online biz…( I know… Poor ol me… )

    So.. Needless to say i’m getting my crap together with some income first to do things the right way… And don’t have the cash at the moment to get list control.

    But when I do have the cash and my crap together with a job…. Or other source of income… I’m buying as soon as you give me the option! <thats what I did with Mass Control 2.0 with your up sells off of your Screw Google vid…)

    Anywho… Great Content Frank! You really know how to do this biz right! With Trust! With Coolness! — Like A Boss! (tm - Andy Jenkins…)

    Jeff Parker
    The Fitness Dude

  11. Jeff Johnson's Traffic Voodoo -> Bonus said

    am March 23 2010 @ 2:56 pm

    Wow Frank, definitely going to check this one out. And at 30 cents its a steal!

    Getting traffic is a pain in the butt these days but Google just keeps coming up with new advertising ideas. I wonder how long it’ll take before they start Google slapping TV ads? ;-)

  12. Gregory Collins said

    am March 23 2010 @ 2:56 pm

    Just when you thought to TV ads couldn’t get any worse…

    YIKES!

    I’m bracing myself for some really shitty commercials! …and maybe some really funny ones too!

  13. Noah said

    am March 23 2010 @ 3:01 pm

    As usual, good stuff buddy!! You ALWAYS deliver the goods. Thanks for sharing.

    Your MC2.0 Bro,

    -Noah D

  14. Luke (the postcard guy said

    am March 23 2010 @ 3:05 pm

    The thing that wasn’t said was… subscribers to your list from (most) offline sources are highly responsive, almost never unsubscribe, never complain to their isp, buy more stuff, and generally are way cooler than any online source (except maybe endorsed mailings).

  15. Pete Mitchell said

    am March 23 2010 @ 3:09 pm

    I don’t even remember the last time I watched a commercial. With the days of video on demand, hulu and the DVR, why does anyone watch a commercial? Add to the mix cable channels over network TV, and I’m not sure what kind of audience you are really going to get.

    Radio ADs still make sense because people listen to the radio while in the car (drive time radio is still prime). Advertising in this medium with a direct response ad and a call to action to a phone number (not web address, remember they are in a car)is still prime advertising. (1 minute spot as a minimum written as a direct response AD.)

    Advertising on TV could be a real boom or a real bust. The ad has to compel them to get off the couch or out of bed (in the event of late night ads) and go into their computer to type a URL. While I personally think it is worth a 2k drop to try, I think most marketers are going to get killed here.

    For 2k, you could run your own infomercial for a half hour (on some channels even an hour).

    In radio, it has always been more profitable to run a weekly radio show for 1/2 hour to hour on the weekend (many stations sell this time)than it was to buy commercials during the week. There is a credibility that you get when you “host” a radio show (or for that matter a TV show)that you don’t get when you simply run an AD.

    Saying that you host a show has so much more power than simply running an AD. Just some thoughts.

  16. Jeff Herring said

    am March 23 2010 @ 3:11 pm

    Hmmm…maybe a few commercials during Family Guy

    Thanks for sharing this Frank

    Jeff

  17. Recon Dude said

    am March 23 2010 @ 3:11 pm

    Holy. F&*%ing. Sh*t. This would be the perfect top end funnel for a product launch…Give a quick peek at what you have to offer, run a few teaser ads (Axe Body Spray is great at this), then a call to action and a launch date with a tag like: “The secret will be revealed on…[whatever date], 2010. I’m gonna have to beef up my server for this one:)

  18. Dan Kelly said

    am March 23 2010 @ 3:14 pm

    Dude, that freakin’ ROCKS!!

    Thanks for sharing, Frank.

    You ROCK!

  19. Jim said

    am March 23 2010 @ 3:24 pm

    Can’t wait to try this on a few niches. FTC will have a field day when some of those acia berry scammers start using it.

  20. Scott Andrews said

    am March 23 2010 @ 3:26 pm

    Hey Frank - whazzzzup!!!

    If you were already considering buying the network time slot, then it might come into play as this seems like a good price point to me. I’m interested in late night spots for AspireNow’s upcoming launch in 2010 or 2011. I’ll also consider for my band BODY’s CD launch in 2011. BTW - when are we gonna jam homie!?! Check out my sax work at http://www.myspace.com/body or http://www.myspace.com/matthiasclark (listen to Motorboat)- I love a good slide guitar player!

    Thanks for the share!

  21. Chris Hughes said

    am March 23 2010 @ 3:38 pm

    Thanks for the video Frank!

    It’s crazy to think that an average person can create a TV ad now!

  22. Viviann said

    am March 23 2010 @ 3:44 pm

    I saw this on tv a few weeks’ ago and had no idea it was something anyone could do. I really like it because it is “outside of the box”. Just different. And different content will always get my attention. It is like an art video. I love the idea and am already thinking about how I can make one. Thanks Frank!

  23. John Morgan said

    am March 23 2010 @ 3:44 pm

    Frank, I’ve been using TV ads for awhile now. It’s way cheaper than people realize and when done properly it can drive a lot of traffic to your site. Love that Google is making it easy.

    Best,

    John Morgan

  24. Lisle (rhymes with smile) Scott said

    am March 23 2010 @ 4:05 pm

    Poor Darrin Stephens and the guys and gals at McMann & Tate will be out of business!

    Sincere but goofy homemade videos will outsell big-name ad campaigns - YouTube takes over late-night TV ;)

    Lisle (rhymes with smile) Scott

  25. leon said

    am March 23 2010 @ 4:19 pm

    I saw this on tv a few weeks’ ago and had no idea it was something anyone could do. I really like it because it is “outside of the box”. Just different. And different content will always get my attention. It is like an art video. I love the idea and am already thinking about how I can make one. Thanks Frank!http://www.MyDataDollars.com/Bige10

  26. Lane said

    am March 23 2010 @ 4:38 pm

    Hi Frank,

    That’s an excellent post! I’m pretty stoked about it. I’ve got clients who’ll really benefit from this. I wonder if they do anything with that in Canada…

    Oh, by the way, thanks for the Good Karma software on your List Control launch. I’ve got it up and working. If anyone would like some Free business book summaries for books like “Think and Grow Rich”, Purple Cow, The e-myth Revisited etc, I’m giving them away with Frank’s Good Karma Giveaway website i set up.

    Cheers,

    Lane

  27. Rose Mis said

    am March 23 2010 @ 4:43 pm

    Frank…

    This is HUGE !!!

    Direct Response Marketing on TV that is affordable for EVERYONE to use !!! This will be a game changer…What a GREAT share !! Thank YOU.

    You have and find the best “TOYS”…

    Thanks for Good Karma… Getting nice results with it !!!

    Best….

    Rose

  28. Ed Tatum said

    am March 23 2010 @ 5:21 pm

    Wow!! Nothing to say but WOW! This turns traditional marketing on it’s ear. Can’t wait to implement this strategy into existing campaigns.

    Lead with value and this could go nowhere but UP.

    Thanks

  29. Jay | kpfingaz said

    am March 23 2010 @ 5:39 pm

    This is incredible.

    Get ready for the next wave of Clickbank launches.

  30. rachael ray cookware said

    am March 23 2010 @ 5:43 pm

    I Can’t wait to try this on a few niches. FTC will have a field day when some of those acia berry scammers start using it.

  31. Mark Greer said

    am March 23 2010 @ 6:03 pm

    Damn…Better jump on this ASAP…YOU ROCK FRANK

  32. Daniel Murray said

    am March 23 2010 @ 6:06 pm

    This is AWESOME! nice one Frank! I think I might spend $1000 and do a 5 second ad with an arrow pointing at me saying “The coolest dude ever!” lol. You could become famous doing this! Just a matter of time before it blows up so a good idea to get involved while it’s still young and relatively cheap.

  33. Deborah said

    am March 23 2010 @ 6:13 pm

    WOW! Fantastic! I had never even heard about Google TV so this video was well worth the time to watch. Thanks.

  34. Eugene said

    am March 23 2010 @ 6:27 pm

    I think it pays to have fabulous affordable editing program. What is your suggestion?
    thanks.

  35. perksy said

    am March 23 2010 @ 6:58 pm

    you are a star Frank! Keep up this seriously good work, you practice what you preach (providing good will and value to your list) You The Man!

  36. NB said

    am March 23 2010 @ 7:07 pm

    Frank, that IS awesome!! Thanks you for sending it.

    Re advert for ‘The coolest dude ever’ - can see you know, running through the surf, Baywatch style, helicopters above (of course,) flicking your blonde locks, turning slowly and saying with a winsome little smile ‘I… am the coolest dude EVER’ ……….to the LOUDEST applause.

  37. Nick Broadhurst said

    am March 23 2010 @ 7:11 pm

    Frank, that is absolutely hilarious.

    So damn accessible! … who would of thought?

    NB

  38. deborah said

    am March 23 2010 @ 7:19 pm

    Wow. I nearly fell out of my chair after watching this.

  39. Scott said

    am March 23 2010 @ 7:23 pm

    Awesome information, as usual. I had heard about this, but wasn’t sure how it worked. This looks like a phenomenal untapped opportunity right now…Thanks for sharing, man. Best, Scott

  40. Luis Carrillo said

    am March 23 2010 @ 7:29 pm

    Wow powerful technique
    I am intrigued to see how this will be used more in the future

  41. K850i said

    am March 23 2010 @ 7:40 pm

    Is this only available in the US? I tried searching for it in Google UK, but there was nothing.

    Great heads by the way.

  42. Mike Larkin said

    am March 23 2010 @ 7:41 pm

    Far away and beyond the type of information I see anywhere else on the internet. I wonder how this could work with the free viral list building software Frank provided us with a few weeks ago. Think think think…

  43. Andre said

    am March 23 2010 @ 7:42 pm

    Google just changed the game! I can now offer this to my clients… awesome!

  44. mark said

    am March 23 2010 @ 7:47 pm

    It could definitely help those in the music business and internet
    business advertise more efficiently.

    Mark G

  45. Ron Jordan said

    am March 23 2010 @ 7:49 pm

    This is exactly why I ALWAYS open every email I get from Frank. There’s usually something good in it. Thanks

  46. Complain To Gain said

    am March 23 2010 @ 7:50 pm

    It is truly amazing how far the fingers of Google reach. Another great nugget of information. Thanks Frank!

  47. Matthew Neer said

    am March 23 2010 @ 7:57 pm

    HOLY SHIT Frank, I almost crapped my pants when I saw this. Well it was between that and crying because Google is so brilliant.

    I can’t even wait until this Google TV stuff hits the streets and I can start advertising my skateboarding business on National TV. How sick would that be?

  48. Glenn said

    am March 23 2010 @ 7:57 pm

    Frank - I am definitely going to use this for a couple new ventures - thanks for sharing - as always you have the best free content available!

    GB

  49. Robert Scanlon said

    am March 23 2010 @ 7:58 pm

    Can you navigate to an optin box using your remote control?

    ;)

    Better yet, can we have a remote control that acts like Roboform and fills in fields … and embedded optin boxes in Ads (yes yes I know it would take two-way TV communication but that’s here already with cable).

    Will we see “Make Money Just By Watching TV” ads now?

    The 4-Day TV Cash Machine? hehe (sorry Frank … just having a lend)

    Great opportunity …

    :)

  50. Terence said

    am March 23 2010 @ 8:04 pm

    Frank,

    My first reaction was woohoo!

    Then I thought about it a little and I think you’ve missed a very important point here, which may well cause a lot of folks to spend a whole bunch of money and not get very much for it. You know, a bit like a newbie affiliate marketer blowing his budget on PPC, until it hurts, and only then starting to analyse it a little better.

    TV is a very horizontal medium which, as you quite rightly point out, you can try and verticalize a little by placing your Ad strategically close to a program which you imagine should provide the correct type of audience.

    The problem is, a highly vertical affiliate marketing offer Ad is unlikely to be watched with any real interest by people seeking late night entertainment. Most people use the Ads to take a leak or make a coffee. Your visual “click through rate” is likely to be a tiny fraction of 1%.

    I suspect the only reason the Ad above was of interest to anyone and got the response it did was because its appeal was very broad and just a teaser appealing to the curiosity of late night viewers. If it had been for an offer that people could say yes or no to, the reaction would have been a lot different.

    Methinks much testing is required before committing any of my kids’ inheritance.

    Terence.

  51. SlateV’s TV Ad Experiment | Benjamin Foong dotcom said

    am March 23 2010 @ 8:30 pm

    […] Frank Kern’s Mass Control Site addthis_url = ‘http%3A%2F%2Fwww.benjaminfoong.com%2Fslatevs-tv-ad-experiment’; addthis_title = […]

  52. Cheryl Lynn said

    am March 23 2010 @ 8:45 pm

    WOW! What an awesome opportunity. The advertising world is really changing! Pretty soon there will be no more newspaper advertising! I think the newspaper industry is really going to be hit hard. They better get up-to-date. This viral advertising ROCKS!

    Look forward to learning more…..

  53. Bill Tincu said

    am March 23 2010 @ 8:53 pm

    Game Time…..
    I feel like I just crossed paths with my Destiny.
    Thank you VERY MUCH Frank

  54. Christopher said

    am March 23 2010 @ 9:02 pm

    TV ads in this budget is not all that new, have a look at a company called Spot Runner. They offer a very similar low barrier to entry into TV advertising and the ability to do very targeted selection. They also have hundreds if not thousands of pre-designed professional quality commercials in different categories you can use and change the text to.

    We looked at them about a year or two ago when we considered tv.

    Some comments I noticed mentioned people do not look at commercials, this is very true but it really isn’t any different than advertising in general. Do you really stop to look at Google, newspaper, banner ads anymore? You pretty much tune them out. It was mentioned this ad received 1,000 visitors to the website, with about 1.3M impressions, that came out to about .01% which is a very low response rate but about $1.30 “cost per click”. This is high for cheap traffic, but really low for competitive markets. A better quality ad or a more compelling offer may see better numbers.

  55. Ryan said

    am March 23 2010 @ 9:13 pm

    This is huge - if it Google can make it work. Remember Google radio ads?

  56. Google TV Ads… Sweet said

    am March 23 2010 @ 9:27 pm

    […] Video From Frank’s Blog […]

  57. Todd said

    am March 23 2010 @ 9:38 pm

    Somebody pinch me I think I’m dreaming ! Man if this comes to be, The population of Millionaires is about to EXPLODE !

  58. Sidd said

    am March 23 2010 @ 9:40 pm

    This is so boss!

  59. AllyW said

    am March 23 2010 @ 9:43 pm

    I am totally speechless, amazed, blown away, you name it. This is something that could potentially start huges changes to the way television is produced, marketed, you name it, because it takes power away from the big corporations and gives it to anyone who has enough cash to buy an ad, like tiny businesses and regular people. Can’t wait to see how long it’ll be before these independently produced ads are everywhere. Love it, love it, love it.

  60. Marcelle said

    am March 23 2010 @ 9:50 pm

    I can totally see myself running ads one day… Crazy cool! Thanks for sharing & doing this little video to educate us =) Cheers to the wave of the future & all you creative genius out there that will leverage this opportunity!

  61. Jodie Thompson said

    am March 23 2010 @ 9:51 pm

    Lordy bloody dordy - the playing field is getting fair now :)

  62. Glen Ford said

    am March 23 2010 @ 10:03 pm

    Squeek, squeek, squeek, crunch …

    That’s the sound of my having to use a car jack to put my lower jaw back.

    1000 views at $1.30/head … welcome to the future …

  63. Flo said

    am March 23 2010 @ 10:20 pm

    Has something happened to this video lately? It stops about the minute mark and when I hit play again, it starts over. Can’t see the entire 3 minutes. Interesting concept however.

  64. SEO Guy in San Diego said

    am March 23 2010 @ 10:56 pm

    I just saw this last night after someone posted a thread at WarriorForum about it. (Gee Frank I wonder if you happened to be up till 3 at WF too?)

    Weird indeed, where did “Slate Contributor” Seth come up with that whole meaningless retro montage of 50’s propaganda and B-movie out takes? It’s also kind of ironic that we would get a how-to on using Google for TV ads (to build lists and sell stuff) from random guy at Slate that has “no particular product to sell” (but apparently a nice little ad budget to burn on “experiments”.)

    Anyway good post, thanks Frank.

  65. Chris said

    am March 23 2010 @ 11:03 pm

    The great thing about putting stuff up on the tube, rather than just video sharing sites, is that TV viewers are far more passive - they’ll likely sit there and keep watching rather than click away in 2 nanoseconds.

    Google have made such an easy to use interface I can see this taking off with even the larger corporations - the ad agencies are going to be spitting feathers.

  66. La Broi Walton said

    am March 23 2010 @ 11:17 pm

    I love it Frank. I see nothing but big things coming from the few of use that will actually utilize this. U keep the great content posted and I love it. I’m gonna have to reblog this one Frank

  67. Bill said

    am March 23 2010 @ 11:55 pm

    You guys have come up trumps again, another great post

  68. Finding Your Niche said

    am March 24 2010 @ 12:05 am

    So cool.

    This is the kind of innovation from IMer that pushes the boundary.

    If no one has done it we will never know the success and failure of such campaign.

    Time to hit the big tube to get more visitors.

  69. Malcolm Lambe said

    am March 24 2010 @ 1:27 am

    Oh man…thanks for the heads up. I’m all over that. Brilliant. Might send you the clip - on your shoephone. Muchos Gracias amigo’, Mal.

  70. Cody@Build Your List said

    am March 24 2010 @ 2:25 am

    Awesome stuff, funny how Google go from the good guy to the bad guy, back to the good guy. Shows how fickle this game can be!! Nice post.

  71. Buy My Shit said

    am March 24 2010 @ 2:53 am

    Ha! can see it now…

    Cue strobe lights..

    Super Voodoo Guru Brainwave Tactics™ ©

    “Buy ..My ..Shit….Buy ..My Shit….Buy .My Shit…”

    Wait, isn’t that what you do already?

  72. Christo said

    am March 24 2010 @ 3:26 am

    Okay this is crazy cool.
    Da big question.

    How to I make a TV quality commercial…..? Any ideas.

    Thanks very much….

  73. Randy A Bishop said

    am March 24 2010 @ 3:34 am

    Very cool! Google is cutting edge.

  74. Gino Napolitano said

    am March 24 2010 @ 4:20 am

    It is amazing what google keeps adding to driving traffic for advertisers.

  75. Michele said

    am March 24 2010 @ 4:38 am

    You should run a competition Frank for the weirdest or funniest ad. Or for an arty farty category. (If Andy can say the ‘f’ word, so can I!)

    Winner gets List Control as many of us can’t afford it!

  76. Jill said

    am March 24 2010 @ 5:42 am

    Wow - thanks for posting Frank! I’m gonna be all over this.

  77. Muxx said

    am March 24 2010 @ 5:43 am

    This is going to flip the advertising world upside down, we can finally start seeing things that bridge the gap between television and the web.

  78. Marcus Hochstadt said

    am March 24 2010 @ 6:47 am

    Oh I see… We’ll soon get Frank’s next blockbuster product in the Control sequence: TV Control!

    When’s the launch? :-)

  79. Robin Hood said

    am March 24 2010 @ 7:33 am

    Frank Kern my friend………YOU are the father of New Media!

    Thanks for keeping us updated on important matters such as these.

  80. James Blute said

    am March 24 2010 @ 7:38 am

    OMG , awsome stuff.

  81. Shaun said

    am March 24 2010 @ 8:10 am

    Wow, that’s awesome!

    But the cost seems to be a lot higher compared to Google Adwords.

    At $1.30 per visitor it’s not going to cheap. The visitor is also not as targeted as the visitors from Google Adwords campaigns. Maybe this is good for branding purposes. Only time will tell.

    -Shaun

  82. Jason M said

    am March 24 2010 @ 8:52 am

    Sounds cool, waiting for the April Fools announcement on April 1.

  83. How to Speak Japanese said

    am March 24 2010 @ 8:53 am

    have to figure out how make this working for me.
    Thanks for the post - Excellent, as always :)

  84. Mukul Verma said

    am March 24 2010 @ 9:01 am

    Those guys at Google are always looking for something and I think they got something here, I am tempted to try it out…

    Cheers,
    Mukul

  85. Katy said

    am March 24 2010 @ 9:10 am

    Hey Frank,
    As Vice President Joe Biden said… “this is a big F…ing deal.”

    Actually, we won’t know if it id a Good or a Bad “F…ing Deal”
    until we TEST the commercials (or until we TEST Healthcare based on
    new medical standards written by lawyers such as scummy Joe Biden
    and the Secretary of HHS Sebelius (great friend of the Trial Lawyers.)

    While this sounds like a Good F… Deal, the numbers include the
    “views” of TV listeners like me who NEVER see or hear ads because of DVR …
    because WE FAST Forward through ALL commercials.

    BTW, If Slate.com (or SlateV.com) was looking for a spot where
    their commercial would work, they should have gone with
    CNBC or shows like Jesse Ventura, the conspiracy nut
    or any of the Blame America First shows (or ANY show highly
    regarded by the loons at Slate…)

  86. Google TV ads « said

    am March 24 2010 @ 10:15 am

    […] March 24, 2010 by tonyadesigns Check this out! […]

  87. Matt L. said

    am March 24 2010 @ 10:36 am

    Nice find Frank!

  88. Walter said

    am March 24 2010 @ 10:36 am

    Wow…this is different. Great concept. Now I just have to find out how to create a commercial!

  89. Dave Doolin @ Website In A Weekend said

    am March 24 2010 @ 10:40 am

    I agree with Katy, this is a BFD.

    I think I might have to do little ride on the plastic carpet to up my game right now. Bad business? Maybe. Stupendous opportunity? You bet.

  90. fran said

    am March 24 2010 @ 10:42 am

    WOW, things are moving fast, so many things we can do today!

  91. Carl Davis said

    am March 24 2010 @ 10:42 am

    Wow! This opens the playing field wide open.

  92. Cathy Perkins said

    am March 24 2010 @ 10:50 am

    Direct response on tv by ‘ordinary people’? What a concept.

    1.3 million views for $1300? Yikes

    Thanks for the post, Frank. Brilliant as usual!

    Cathy Perkins
    The WordPress Wizard

  93. Wil Haslup said

    am March 24 2010 @ 10:50 am

    yep, it’s a no brainer, so much is sooo accessible at the lowest levels.

    As a web guy though, I had trouble getting clients to use PPC so TV ads are like jumping off a bridge for most small business even when they can see the potential.

  94. Harold Ward said

    am March 24 2010 @ 10:51 am

    Hey, it might work, who knows. Always awesome,Frank.

  95. John said

    am March 24 2010 @ 10:51 am

    Ummm… where’s the beef!

    This is going to be a cool thing for advertising, but this video is missing an important ingredient for validation.

    How many times the add aired at a total cost of $1300.00 doesn’t tell us if it was worth it. What was the ROI in the end?

  96. Keith Dean said

    am March 24 2010 @ 10:52 am

    Hi Frank,

    That was an interesting video and just shows how thinking out of the box and doing something different works really well as you stand out from the crowd!

    I would love to get a copy of List Control but have had a really expensive week!

    I rent out two houses and the washing machine packed up in the first so cost me £230 for a new one…then the second house needs a new door multi lock (£240) and a new boiler…arghhh….£2100. So I have no money left in the savings now!!

    I am just launching some stuff myself in a much smaller way though so as soon as I have the cash I will pop back and see if you still have it available.

    So I am now going to think out of the box to raise some cash..hehe.

    Speak soon
    Keith

  97. stevi Sullivan said

    am March 24 2010 @ 10:54 am

    This is unbelievable! Thanks for the heads up on this.
    It’s a miracle………

  98. Florida HAUNTS said

    am March 24 2010 @ 10:55 am

    The ghosts has known about this one for awhile…will “get in the spirit of things” when the time is right for them.

  99. matt said

    am March 24 2010 @ 10:55 am

    totally BADical

  100. Rick Dearr said

    am March 24 2010 @ 10:55 am

    Now you’ve gone and done it… now we are going to see even worse ads in the middle of the night than we used too…. but if they don’t convert at least those folks will stop, it’s the bad ads with the big budgets that get under my skin.

    I’ll be using this from now on.

    Thanks for the reminder, I almost forgot about how easy this was supposed to be to use.

    Rick

  101. Mike Finlayson said

    am March 24 2010 @ 10:58 am

    Hi Frank,

    Usually I don’t take any notice of ads, however, enough people must do or they wouldn’t run them. How to describe the vid…glah…glooh…gleep, there’s some serious fun to be had.

    Have fun,

    Mike

  102. Hitesh said

    am March 24 2010 @ 10:59 am

    We’ve been planning a campaign for CopynProfit.com with TV for a while…it’s just a LOT of hard work to figure out what spots will actually yield SOLID buyers…too many of the ads result in people who just have time to kill. Not saying it doesn’t work - I’ll still be running some ads with this, but just letting everyone know that this is hard work and testing just like everything else - it’s actually easier for us in the make money kinda niche than most others too!

    So Frank, do I smell a ‘TV Control’ coming up? ;)

  103. Obasi Scott said

    am March 24 2010 @ 11:02 am

    Hot Damn….is right!
    Frank, I think this is great!

    Thanks

  104. Oskar Urbanski said

    am March 24 2010 @ 11:02 am

    Awesome! Very cool indeed.

  105. Abe Cherian said

    am March 24 2010 @ 11:06 am

    Way cool Frank, direct response may work when TV turns a interactive with web.
    Abe

  106. Mike Mott said

    am March 24 2010 @ 11:07 am

    Hey Frank
    Sounds fantastic!
    Am I sounding too cynical when I say that its only a matter of time before they Google slap that as well?
    Probably :)
    Best wishes
    Mike

  107. Paul Klein said

    am March 24 2010 @ 11:17 am

    Hmmmm….
    DRM Meets TV. Thanks Frank.

    Yes, Google just got friendly for the listtle guy again.

    Looking forward to testing myself.

  108. Ian Bowland said

    am March 24 2010 @ 11:18 am

    Game changer if G can make it work. Google Radio!!!? More entrepreneurs might be willing to try but there are going to be some really really bad ads - I guarantee it.

  109. Phil Squires said

    am March 24 2010 @ 11:28 am

    The second you put your ad up I want to know about it…damn that will be an interesting week

    As always thanks for the brilliant post, I always enjoy the stuff on this blog

    Make it fun ;-)

  110. Lan Turner said

    am March 24 2010 @ 11:29 am

    We started doing Google TV ads over a year ago, we were part of their initial beta group, and we were able to help them redesign some of their reporting features. Its come a long way since the first days already. I will say, its awesome, we’ve loved every minute of it! It works great, and even the little guys can affored to do some TV advertising. I get better cost returns on my TV ads than I do on my PPC ads…easy!

    The TV networks are hungry for content, I’ve even been able to run my ads on Bloomberg TV, prime time, and not had to pay through the nose…

    Start your bids out very low, you’ll be surprised how often your ad still runs.

    They even have people who will design your ads for you, or they have very cool wizards to help you design ads as well.

    We’ve mostly run 30 second ads, and one minute ads, but have even run some 2 minute ads, and we are now in the process of rolling out a complete 30 minute infomercial! (A nice way to step up into larger and larger campaigns.)

    Google TV has been good to us!

    LT

  111. Lan Turner said

    am March 24 2010 @ 11:32 am

    PS. We use Google TV ads to A-B-C test our landing pages too, it works like a charm.

  112. Online Profit said

    am March 24 2010 @ 11:41 am

    I thought that Googles media buys had shut down, i.e. their TV & Radio buying networks. Am I wrong?

  113. Marco said

    am March 24 2010 @ 11:45 am

    Greetings… This is great… My question is if it’s only on english TV or it could be in TV in spanish, for example…

  114. SCEPTICAL ABOUT THE $ said

    am March 24 2010 @ 12:01 pm

    $1 PER LEAD— GOOD DEAL? OR JUST COOL TO SEE YOUR AD ON TV?

  115. Mike Morgan said

    am March 24 2010 @ 12:06 pm

    WHOA!!! I automatically Twitter-ed the link to the video! I’m stoked! This is about to create alot of wealth - and alot of spam…..lmao!!

    Hope you do a commercial Frank. I’m sure it’ll be as dope as the Mysterious Stranger video…..(it better be!!)

    Ninja Mike…

  116. Newbie Marketing said

    am March 24 2010 @ 12:14 pm

    Incredible! I will be sure to start this asap. I am sure this will be the next “product launch” from your crew, I am looking forward to getting my feet wet with marketing. thanks for everything Frank.
    Vincent Cameron

  117. francisco campoy said

    am March 24 2010 @ 12:14 pm

    Hey There
    i loved it
    I’m sure, sure its a great weapon thank you frank

  118. jacqueline said

    am March 24 2010 @ 12:19 pm

    This is seriously cool. I hope that google bring this ideal over to UK.

  119. Carl said

    am March 24 2010 @ 12:20 pm

    Really very cool. The narrowcasting in today’s TV media really makes targeting much easier.

  120. Kevin Barnes said

    am March 24 2010 @ 12:29 pm

    Again you over deliver… thanks for sharing this with us. I’m setting up a campaign tonight! Hot Dog….!

    Kevin

  121. Daniel said

    am March 24 2010 @ 12:30 pm

    This is great indeed.

    However, it’d be interesting to see the campaing Results. In the video mentions the cost to be 1,300 or so, right?

    Few questions come to mind:

    1. How many leads where generated?
    2. What’s your conversion rate?
    3. What’s the campaing actual ROI?

    This is good for massive advertisement and YES you could build a big list out of it but again, your market is too broad, you are targeting EVERYBODY, you still need to turn all this trafic into leads and then those leads into buyers.

    You still need good market research and a great Product and WebSite before you go out and start broadcasting TV Ads like that. I mean, the idea is great and it is awesome what you can do these days from your living room and but there’s a lot of other variables involed not just creating the Ad.

    Just my 2 cents.

  122. Lucas Kalisher said

    am March 24 2010 @ 12:54 pm

    Ok, Google has been playing with this idea for awhile now. Having been a DRTV insider for the better part of a decade. This is not as easy as it looks. And my guess the reason he got the traffic that he did was because of the ambiquity of his ad. Personally– not all impressed with his numbers.

    That being said, here is a little advice if you are going to do this:

    Now if you are going to do an ad make sure your product has mass appeal and make sure you have significant mark ups on the intial product — at least 5X. DRTV is not cheap… This is 2 of the biggest mistakes that people make when getting in to DRTV.

    Make sure you clearly show the features, benefits, advantage and emotional appeal that a product provides a customer. In addition, your DR ad can also tell a story that results in the customer having a great emotional attachment to the message as well as communicate Unique Selling Proposition and build credibility. If you have a problem solving product then Demostrate it solving the problem.

    Follow Franks advice in Mass Control and List Control when creating these ads and you will be spot on. Frank teaches these techniques better then any one I have seen.

    Ultimately DRTV creates a marketing vehicle that creates sales, builds brand while directly being able to track sales to specific media buys. Make sure that you track you media buys so that the results of the dollars spent can be directly tied and measured to sales. You will need to track Cost per order per media buy as well as MER (Media Efficiency Ratio). Know what your break even CPO and MER is before you start buying media. That way you have something to grade your results by.

    Finally, those that make big money in DRTV I mean big $$, have a strong back-end — mining there list regularly with both emails and telesales reps using a fronter closer model. One of the most successful models for DRTV is to use DRTV as a way to build a qualified list by having customers make a smaller front end purchase and then selling a higher priced back-end products.

  123. Rex Harris said

    am March 24 2010 @ 1:04 pm

    I’ll be looking forward to testing this out. Time to get out the video camera and fire up the video editor. Thanks for sharing Frank!

    Rex

  124. Gordon Silzer said

    am March 24 2010 @ 1:12 pm

    Thanks again Frank,

    Your messages are almost always a breath of fresh air.

    I had known about Google buying and then reselling radio remainders… guess it was only a matter of time before they worked out a deal with the TV guys as well.

    Buying remainders (ad space that was not sold) has always been a cost effective way to get your message on to the very expensive airwaves that few knew about… but the advertisers on late night radio and late night television have been taking advantage of this for years.

    Now Google has figured out a way to be the middle man and make a profit for themselves again… who said that capitalism was dead?

    Now I just have to figure out something that I want to air on the TV screen!

  125. Curtis said

    am March 24 2010 @ 1:25 pm

    What a great video and an awesome idea! I’ve got a few business ventures coming up that this would be perfect for!

    Thanks for sharing!

  126. Clalri said

    am March 24 2010 @ 1:27 pm

    Thanks Frank!
    You’re always, as I see it, at the cutting edge of medial and I appreciate tremendously your generosity of spirit and business knowledge.
    You have a wonderful ability to open horizons for us with your “mild manner…Superman, double agent identity, cigar smoking with the guys presentations.
    I enjoy your company.
    Dr Clari

  127. Steve Soucy said

    am March 24 2010 @ 1:34 pm

    Frank for President of the Internet.

    I am so stoked about the day my wife and I meet you Frank. Do you get many bear hugs from people you don’t know?

  128. Keith | Earn Passive Income At Home said

    am March 24 2010 @ 1:45 pm

    Hot Damn indeed! The little guy just might get a shot at it now!

    Cheers for the great find Frank.

    Keith

  129. Your Affiliate Buddy said

    am March 24 2010 @ 1:49 pm

    Important was just the right headline to use indeed Frank, I wonder when we’ll be seeing your alias in a TV add soon?

  130. Scott said

    am March 24 2010 @ 1:59 pm

    Sweet…thanks!!!

    passing by the golden streams
    bellowing above darkened silence
    remaining effortless in kilden amber
    drawing back to jump above
    breathing in blue essence of dire
    completely engaged watching onward
    underneath soothing comfort giving peace
    rising into the rainbow of liquid sighs
    landing into brilliant sleep
    when will we travel again?

  131. Jay E Mattingly MD said

    am March 24 2010 @ 2:05 pm

    Interesting - Thanks, Frank.
    By my figures that calculates out to $1.30 per view.
    I’m a neophyte who would love more traffic to my Energizing Your Health website.
    Hmmmmm . . . .

  132. Kattey Atsar said

    am March 24 2010 @ 2:24 pm

    Awesome. Frank. Really good. Thanks for letting me know about it.

  133. Glenn said

    am March 24 2010 @ 2:46 pm

    Frank, this is obviously incredible. Yes indeed, customize the televised spot to offer freeline content, incentivizing somewhat pre-targeted traffic! Fantastic! As long as competition doesn’t rapidly fill available space and drive costs into the stratosphere.

    As always, thanks for sharing.

  134. Joe said

    am March 24 2010 @ 2:53 pm

    Frank,

    I like the back door link on List Control and want to get in. I am concerned however that class has already begun. Didn’t training start last week?

    Thanks,
    Joe

  135. Dana Goetz said

    am March 24 2010 @ 2:54 pm

    Thanks Frank, I expect you to have the best of the best in marketing, list building, advertising, etc and you over deliver everytime. I was just glad to see the old volkswagon in your last video. It tells me you still have two feet on the ground. Keep them there! :)

  136. Tissa Godavitarne Affiliate said

    am March 24 2010 @ 2:56 pm

    That was really cool to watch. TV and pay per call are just the new frontiers in this crazy internet marketing world.

  137. Affiliate Marketing Homestead said

    am March 24 2010 @ 2:57 pm

    Google will now make more even money from society
    Maybe its time I bought some more shares in gooogle.

    Buy some more related domain names
    How about googletv……no I will keep that one to myself
    and rush off to register it.

    Watch out for Franks new product “How to get you ads on TV with googles luv”

  138. Pat Ilott (artist) Cheltenham, Cotswolds, England said

    am March 24 2010 @ 3:18 pm

    Great Idea, it will help loads of businesses around he world.

  139. Pat Ilott (artist) Cheltenham, Cotswolds, England said

    am March 24 2010 @ 3:19 pm

    Good opportunity for business in general

  140. How cool is this? Google puts your ads on TV | Web Marketing Outlaw said

    am March 24 2010 @ 4:22 pm

    […] to Frank Kern’s post where I found the […]

  141. Leonard Martin said

    am March 24 2010 @ 5:11 pm

    Google gets a lot of flack but then every pioneer who dares to do what everyone else is afraid of. Frank as always I heard about it here first, Thank YOU!

  142. Sandy, London, UK said

    am March 24 2010 @ 5:11 pm

    Awesome!!!

    That just made my day for my 2 new campaigns and my products are very visual, PERFECT!!!

    Thanks Frank!

  143. John said

    am March 24 2010 @ 5:30 pm

    I wish the Hot Dam God Dam video would play.
    Screw it, I’m gone watch some porn.

  144. seanyd said

    am March 24 2010 @ 5:38 pm

    Thanks for the vid Frank was just thinking about this the other day
    (what if you could advertize your website on TV)
    The law of attraction eh?

    Its amazing this is cheaper than google.

    Just starting buiding my list , have been very preoccupied with shiny objects (love that video too )

    Great man

    Thanks again

  145. Maria H. said

    am March 24 2010 @ 6:09 pm

    Even though I am new to all this internet marketing I can see the many possibilities that this advertising medium could bring in the way of lists, sales, traffic and new launches of any product. Thanks for sharing.
    Maria H.

  146. Kristie Chiles said

    am March 24 2010 @ 7:19 pm

    Frank - can’t believe you are from MY HOMETOWN - the lovely Macon, Georgia. Hey, coming back home for the Cherry Blossom Festival this week? The town bloomed overnight with a boom to hot weather and the pollen is high, bring back memories? sniff! sniff! Hey, did you ever eat in the downtown diner by the Med Center that fed the Allman Bros. band before they were famous called H&H with a wonderful cook that you pay afterwards IN THE country KITCHEN, called Mama Louise? I’ll just bet she knows you! One of the Allman Bros. band was in there the other day when we were eating and that was pretty cool. Nuff said about that!

    This video is just Frank Kern style - thinking out of the box is what you do best! When I saw your email I was hoping that Google had changed its stance on slapping all of us little affiliates and banning us for life - so Google is not as cool yet as I would like it to be. But….there is hope, right?

    Read ALL of your stuff - thanks for sharing so much!

    Kristie

    Macon, GA U.S.A.
    A Georgia Girl and proud of it!

  147. brian stephens said

    am March 24 2010 @ 8:07 pm

    wow frank,

    this is amazing. Its unreal how easy it is to get your face shown now. I think its gettin ready to be pretty cut throat.

    Good one

    Brian

  148. Marc said

    am March 24 2010 @ 8:07 pm

    Hot Damn is right! Now I can put my film school to work for real!! I had no idea this existed!

    How did I miss this? There is something to say about TV advertising, it is the top dog.

  149. Eric said

    am March 24 2010 @ 8:35 pm

    This is going to flip turn ad agencies on their heads. If they can make it very granular so as to include local advertising …. look out!

  150. Ryan T Malone said

    am March 24 2010 @ 8:55 pm

    A massive eye opener. Although this is only in the US at the moment by the looks of it, I am wondering how long this will take, if ever, to make it to other countries.

    I for one have something I would love to market on late night TV. :)

  151. itsjeremy said

    am March 24 2010 @ 10:24 pm

    AWESOME… Thanks for sharing how *easy* it can be… now the trick is “doing it”!

    Do the commercials note in any way that they are delivered via Google?

  152. Rodney Higgins said

    am March 24 2010 @ 11:54 pm

    More TV! Oh my God! I’m in China and they have ad segments before a program, they never put ads on during sport. Love it. But before shows and after programmes they put the ads. It’s great. Many people only watch the ads. Just a little onscreen ads is coming now. I don’t watch commercial TV and as Einstein said,”TV is the greatest time waster ever invented.” But I could advertise that on TV, what Einstein said and afford it and get traffic. Thanks for the heads up. You’re the man.
    I just want to acknowledge you for some thing else; you don’t send me crappy affiliate offers. You send me excellent offers that you yourself might use.
    Thank you!

  153. Greg Colosi said

    am March 25 2010 @ 12:20 am

    Frank–keep the good stuff coming. I’m going to give it a try to get some opt-in’s to my new golf site. I’ll let you know. Best. Greg

  154. Martin said

    am March 25 2010 @ 12:45 am

    Interesting Frank!

    I didn’t even know that http://www.google.com/adwords/tvads existed!
    Very very cool!

    Did you tried it for any client ?

  155. dale said

    am March 25 2010 @ 12:46 am

    I can’t wait until the day that I can just laser shock my affiliate link in to some college student’s subconscious along with a holographic plr z-book.

    cha-chang!

  156. Alen Wyatt said

    am March 25 2010 @ 5:49 am

    It would be good to put short adds about products on a world wide basis.

  157. Ming Jong Tey said

    am March 25 2010 @ 6:45 am

    Cool Frank!

    This is definitely a good way to get traffic through another way!

    Keep up to the good work!

    Cheers,
    Ming Jong

  158. Lee Little said

    am March 25 2010 @ 8:30 am

    Thanks for the heads up.
    Though most of us commenting on this blog are not “normal” (don’t watch TV/Ads), we must remember that many in our target markets still watch TV and the ads.

    With a compelling CTA/offer, using the medium is now possible for the small time business. This Google program, combined with the video editing assistance of programs like Video Boss, lets us play with the big boys without getting ground up in their machine.

    We’ll be watching for your Video Control launch!
    Lee
    http://www.MarkewtingWithLee.com

  159. zoran kralev said

    am March 25 2010 @ 9:32 am

    halo halo halo halo………………..

  160. Quinton said

    am March 25 2010 @ 10:30 am

    Wow! This Could Be A Game Changer!

  161. Paul Mac said

    am March 25 2010 @ 12:17 pm

    Hold on let me pick my jaw up from the ground:) You never let me down Frank this was absolutely amazing stuff. Have you tried this yet? Maybe you can do a follow up with some cool places for people to learn more about advertising on TV and how to get the best response? Thanks again bro you never let me down keep up the good work.

  162. Ryan said

    am March 25 2010 @ 5:50 pm

    Looking into Google TV ads and noticed that you are not able to pick geographic locations. All ads are distributed national.

  163. walter daniels said

    am March 25 2010 @ 10:09 pm

    Frank, this is the best thing I’ve seen since List control, and second best thing you’ve done. If they use the techniques you talk about, their TV ad’s will be a success. 90% of most TV ad’s are C==P. They don’t care about people, they have no value to anyone, except agencies that get part of the costs.
    As soon as I get my website and book launched, I’ll try a late night ad or two. I’ll use the techniques I learned in large part from you

  164. Susanna Hess said

    am March 26 2010 @ 2:54 am

    Wow, that’s incredible!

    This could be a lot of fun. Sure, not everyone watches commercials anymore. But based off the results shown here, it’s obvious many still do!

    Great info, thanks!

    Susanna Hess

  165. rusli hakim said

    am March 26 2010 @ 4:09 am

    i need about you product

  166. Tu Propio Video… ¿En Televisión Nacional? | Jorge Luis Cordova said

    am March 26 2010 @ 4:16 am

    […] La video-noticia sobre este tema puedes verla en el mismo blog de Frank Kern, haciendo CLICK AQUÍ. […]

  167. Matt said

    am March 26 2010 @ 8:07 am

    You have to have an Adwords account but google told us that our account was not eligible for a google tv ads account. Whats with that? I sent them an email to ask how do we become eligible? They havent responded yet. Does anyone know how to become eligible?

  168. Insurance Leads Advisor said

    am March 26 2010 @ 2:09 pm

    Another tool that will get my head buzzing…the V Can tell you why…I am going to test it myself. I wonder if rates can get even lower if you work deals with the networks yourself?

  169. sandy Ostroff said

    am March 26 2010 @ 4:23 pm

    As usual you have found another great tool!
    Thanks for the update!

    Sandy

  170. Saphir Lewis said

    am March 27 2010 @ 5:36 pm

    I know you are launching…just a QUICK REQUEST!

    Hi Frank,

    I am in love with your work. If I could be in List Control I would, but I’m on the other side of cash flow right now….however, I am hell bent to learn your stuff and turn that around -

    SO….I am analyzing every single thing of yours I got through the Core Influence campaign, and on your blog. I cut and pasted every email and blog entry, and am transcribing all your videos, taking notes from every clue you give and watching every little thing you do. I am making a big map and laying out all of the text to use for cut and paste (only because you gave free permission to do that) I “get” your psychology and I think I can pull this off….and I have found a GREAT market and an expert in the field to partner with me.

    I HAVE ONE SMALL REQUEST!!!!

    I downloaded the 4 day cash machine but was unable to catch the instructional video before you turned it off. I am hoping this is the “referral link” software that I need to build my list. PLEASE will you let me see the instructional video - or send me the instructions, I don’t know how to use the files as is. (I have alot of internet experience however and I bet I can do it with a little instruction.)

    THANK YOU SO MUCH in advance….

    And …not to take up too much of your time, but I am going to master this technique and I am going to use it to turn this world around. I have been rallying people for 30 years, but found that peace lovers are a terrible demographic to market to, they not only don’t pay, they are looking for handouts! I was able to unite thousands of peace orgs globally and form great coalitions to get them helping and supporting one another - but they don’t get alot done. After all these years, and Obama’s help, the mainstream is finally “into it” and I need some powerful marketing to get the show on the road while the window is there - we have all the technologies, we know where all the hungry kids are, theres plenty of food out there, we have all the tools…we have everything we need. People just need clear direction. With your techniques I KNOW I can rock this planet.

    So there you have it. Any tips or clues, and especially the referral link info would help me out so much - and then when the cash rolls in, I’ll be back to get some help from the BOSS MAN.

    THANKS SO MUCH FOR SHARING!

    Saphir Lewis

    PS you’ll notice my sites are in chill mode while I create a revenue avenue…..

  171. Get Clients Now said

    am March 27 2010 @ 5:39 pm

    Didn’t even realize you could get tv space through Google.

  172. Rene Remington said

    am March 27 2010 @ 8:17 pm

    I see truth in your eyes when you speak. I like that. I’d but the list control group but the money flow isn’t there right now. I think V is right about the systems eating themselves. That’s okay some of them really need to. But I’m not telling anything you don’t already know.

    This could be great for all of us. Thank so much for the heads up :)

    LL&B
    Rene

  173. Enid Neel said

    am March 30 2010 @ 9:45 am

    Heya Frank ,
    Wanted to say Thanks for all the great info you pass along. In regards to your 118 min vid discuss the deep weirdness, have you read ‘The Shack’? It’s a great book. I love it. It’ll challenge and inspire ya, bet ya! I have listened to all your crazy guru stuff for over a year. Learned lots, laughed often, and am glad that you have found genuine personhood. Being a real person instead of a shell, is the only way to live. It can be harder but it is SOOO worth it. This book addresses alot of what you talked about in your video. I only ask that you keep an open mind through out. It’s got weirdness right up your alley. I’d love to know what you think. Enjoy the read!

  174. How to Get a Million Viewers, Tonight! | sueandsteveshow.com said

    am April 1 2010 @ 6:19 pm

  175. Michael Nelson said

    am April 3 2010 @ 6:23 pm

    Game changer….I am getting set to launch a new product and am just getting familiar with the various aspects of the internet marketing programs. I would love to have someone who is much more competent than myself assist. As a physician/scientist this is all very foreign..

  176. MindMaps.tv said

    am April 4 2010 @ 4:42 am

    To me the comment Frank made was far more provocative than the video. Or, taken together the powerful point is that customer acquisition costs (or if you prefer subscriber acquisition costs) are vastly higher offline than online. If just 30% of the visitors to the site subscribed to a list, we are talking about $1,300 for just 300. There are higher ROI marketing/advertising mediums out there and needless to say email marketing is among the highest. That’s why some of the blueprints we share with people go over monetizing lists through a strong relationship marketing strategy plus the right domain (which can significantly increase conversions!)

  177. Cody@HelpMeGetTraffic said

    am April 5 2010 @ 10:25 am

    Very Cool, I wonder what markets this would be cost effective with?

  178. Julia said

    am April 6 2010 @ 11:38 am

    I must be totally BLIND but I’ve been trying to find out how to become Frank’s affiliate for his products. Why can’t I find out how? Can someone help me please?

  179. And Shakers » Blog Archive » The Stuff From Which Dreams Are Constructed. said

    am April 6 2010 @ 2:47 pm

    […] Well, I haven’t quite made a billion yet, but it appears my dream may be possibile after all. […]

  180. Quickpub said

    am April 8 2010 @ 12:19 am

    An interesting concept which appears to work quite well. Definitely still need a bit of cash to get started.

  181. Daniel Wagner said

    am April 9 2010 @ 6:01 am

    Hey Frank, thanks for List Machine. It’s really cool and I am sharing it with my friends this weekend. I tried other Tell-A-Friend Scripts before - even paid for some of them - but yours actually works. Cheers. Keep the good karma coming

    Daniel

  182. Kevin Lam said

    am April 14 2010 @ 2:27 am

    HOT DAMN! I am do using this! Thanks, Frank!

  183. Chuck Strogish said

    am April 19 2010 @ 11:01 pm

    Thanks for the heads up Frank. I think this will work with like you said, a shocking report or if it is highly highly targeted, like if you sold a crazy survival knife on a man vs wild commercial. :-P

    Love the marketing info dude

  184. Glenn Powell said

    am April 20 2010 @ 8:33 pm

    Hi, I have to say I am dubious unfortunately. How do you control production values, how could a shaky, blurring poorly presented advert make it on prime time TV if someone has no idea how to make a proper video commercial.

    The proof of course is in the pudding and seeing if this actually works, so I suppose all you can do is try it and see. Maybe Google, prioritizes those ads that are more professional looking compared those that are not and then those get shown in better slots maybe?

  185. What if you could advertise your Network Marketing Business on TV? said

    am April 24 2010 @ 12:10 pm

    […] saw this originally on Frank Kern’s Blog, who is a absolute master of marketing far better than you or I and Frank said “I’m betting […]

  186. Scott Goodknight said

    am April 28 2010 @ 1:40 pm

    Frank….

    GOOD NEWS!!

    I know this doesn’t have anything to do with THIS POST but I KNOW you will want to see this:

    FROM: HARO (Help a reporter out)

    SUBJECT:

    Public Policy and Government
    41) Summary: Poll shows majority oppose FCC Internet Regulation

    Name: Phillip Britt (Heartland Institute)
    Category: Public Policy and Government

    Email: query-9s1@helpareporter.com

    Media Outlet: Heartland Institute

    Deadline: 07:00 PM EST - 28 April <— looking for feedback for a new story

    Query:

    A Rasmussen Reports poll released in April showed that, for the
    first time, a majority of Americans oppose the Federal
    Communications Commission regulating the Internet. The poll
    asked: “Should the Federal Communications Commission regulate the
    Internet like it does radio and television?” the breakdown was:
    27 percent said “yes,” 53 percent said “no,” and 19 percent said
    “not sure.” That is not a small gap, but a gaping chasm that
    indicates that the public is not listening to the well-funded
    leftie groups like Free Press and Public Knowledge, and is
    strongly against the aggressive regulatory plans Julius
    Genachowski has been pushing since becoming chairman of the FCC.
    As Tech Liberation Front notes, that puny 27 percent “yes” in the
    latest poll “represents a stunning 22-point drop in support for
    federal regulation of the Internet since a June 2008 poll by
    Rasmussen, which asked the exact same question. Why has public
    opinion has swung so far against FCC regulation of the Internet.
    Is it at all related to the general sense that the Obama
    administration is regulatory happy and trying to do too much too
    soon? Is the length (400 pages) of the national broadband plan
    that a factor? And since “net neutrality” is now becoming the
    lynchpin of Genachowski’s reform plans, does this mean that the
    public is moving toward the free-market argument against net
    neutrality? What happened between June 2008 and today that would
    explain such a dramatic swing in public opinion? And what do you
    think the advocates of net neutrality will do to get the public
    back on their side?

    Pretty cool huh??

    Lets stay in touch

    Scott Goodknight

    PS. I am owner of the original MASS CONTROL…LOVE it!

  187. Thomas Richmond said

    am May 30 2010 @ 7:43 pm

    HEY FRANK JUST A QUICK HELLO AND SAY-

    “HAPPY BIRTHDAY BUD” HAVE A GOOD ONE!

    - BEST REGARDS-
    WORST SURFER ON THE PLANET- THOMAS

  188. jonny balfour said

    am June 9 2010 @ 1:53 pm

    hey frank, this really is amazing. this could make some serious money, this really is taking it to the next level. imagine the list you could build from this.

  189. Chris donne said

    am June 14 2010 @ 5:39 am

    Love it , superb, thanks

  190. Linda Langenbacher said

    am June 16 2010 @ 1:35 pm

    Great video! Hopefully this will be available again. I want to get onto your list. Doing John Reese’s course right now.

  191. Merudh said

    am June 17 2010 @ 11:24 am

    Dude I cannot wait. Thanks for the backdoor link to list control… Im so glad I found this :)

    Frank is a genius!!!

  192. Vanessa Van Cleave said

    am June 24 2010 @ 12:03 pm

    This sounds like a great new tool for any business to0 advertise products. Any idea when this new plan will launch?

  193. Web Copywriter said

    am June 25 2010 @ 8:56 pm

    Wow! If this trend continues, I could advertise my blog on National TV. How cool that would be!

    Thanks!

    Elisabeth

    P.S.: That instructional 4-Day Cash Machine Video… I too would love to have access to that. Is there anyplace where I can still watch it? Thanks!

  194. Troy said

    am July 2 2010 @ 4:15 am

    i bet all the want to be tv and ad executives are lining up to say i told you so. mmm i’ll wait a little more conclusive evidence. probably miss the boat again…

  195. Dave said

    am July 4 2010 @ 4:22 pm

    I am going to try this for my waterproofing business. This should be a great way to get new business for cheap while being on TV giving me creditability that others don’t have

    Thanks
    Frank

    Dave

  196. Chato from Mental health humor said

    am August 5 2010 @ 2:02 pm

    look good… but has any one tried it yet?

  197. Sue McDonald said

    am August 23 2010 @ 2:29 pm

    This is an awesome idea and I think I will certainly give it a try. I am still learning but this gives me some great ideas. Frank Kern - you are the coolest and I would love to met you some day.

  198. Mehdi said

    am August 27 2010 @ 6:12 pm

    We miss you Frank!

  199. Sidd said

    am August 28 2010 @ 6:24 pm

    Retired with all my money!

    WTF!

  200. Marketing Adam said

    am September 6 2010 @ 3:40 am

    Anyone got experience of using this technique

  201. Helena Jackson said

    am September 11 2010 @ 9:24 pm

    This is quite interesting!!! The bridge between old and new is being created as opposed to making TV ads obsolete!

    Although, I currently am not yet positioned to outlay $1300 on an ad, I can definitely see the value in what Google is doing!!!

    Thanks for sharing Frank.

    Helena

  202. Zero Down Traffic Review said

    am September 17 2010 @ 11:36 am

    Hey Frank. This is an awesome way to get traffic.

    Will have to test this very soon.

    Thanks again for the heads up.

    John Justice

  203. dyuane said

    am September 26 2010 @ 6:43 am

    video ad is pretty cool.

  204. Jim Nariel said

    am October 5 2010 @ 11:14 am

    Hey - great piece of information Frank. Cant wait to use the content

    Thanks very much for this material

  205. Kyle Ulch said

    am October 15 2010 @ 1:48 pm

    Frank, I’d love to do a quick 10 question email interview of you for my University project. I can’t find an email address to get ahold of you though!

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