My Most Effective Tactic Explained

Since I released the “Stop Thief” video, lots of folks have written in and asked about the “Results In Advance” technique I mentioned.

So here’s a video that explains how it works …and how you can use it to deliver excellent value to your market and sell lots of stuff at the same time.

Also - in case you didn’t know, I’m offering the final 148 copies of Mass Control 2.0 on Friday 11/6 2009.

What’s cool about this is you can get it on a 7-part payment plan (first time this has ever been offered publicly). AND 100% of the first payment is going to the Angela Shelton Foundation, which helps battered women and victims of abuse.

If you’d like to get an early link before 11/6, enter your email below and I’ll send you one.

Contact Information
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94 Comments so far »

  1. Jeff (nothing typical here) Herring said

    am November 3 2009 @ 7:39 pm

    Deliver more value and help more people than anyone else…

    Simple - Powerful - Brilliant!

    Maritza & I look forward to seeing you in ATL this weekend and we have a very special gift for you…

    Jeff

  2. Michael Silvester said

    am November 3 2009 @ 7:47 pm

    Hey Frank,

    Great video mate! That is a perfect explanation!

    Take Care,

    Michael Silvester

  3. Vence said

    am November 3 2009 @ 8:19 pm

    Great Stuff Frank, I’m Ready To Jump On Mass Control.

  4. Chad said

    am November 3 2009 @ 8:23 pm

    Hey Frank,

    I just wanted to say that you are an inspiration to all of us “little” guys out here trying to make a buck. I personally can not afford to buy the mass control course due to recent news of a terminal condition but I do find that the free content that you offer in you’re videos is very helpful. I think its great to see an average guy like yourself can share with us helpful information. Take care and god bless.

    Chad

  5. Lavern Gingerich said

    am November 3 2009 @ 8:53 pm

    Thanks, Frank, for teaching me the RIA technique. I have learned lots of things from the free content you share. Maybe someday I can be a MC customer. :)

    Lavern

  6. Brett T. Smith said

    am November 3 2009 @ 9:02 pm

    Hey Frank,

    Loved the video and the concept of results in advanced… (great stuff).

    ~Brett

  7. Ken Santucci said

    am November 3 2009 @ 9:05 pm

    Wooo hooo!

    Black and 3 OTHER COLORS on the whiteboard!!! ;-)

    I love it when you break it down into simple, bite sized, chunks Frank!

    Aloha, Ken

  8. EbayTradingPro.com said

    am November 3 2009 @ 9:24 pm

    Frank more great content. The concept of success is “start with the end in mind.” Then work your way backwards to create the steps necessary to achieving your goals.

    Same applies to helping your clients achieve their goals. And giving out free content is the best way to get them to know, like, and trust you and hopefully buy from you. In our business we like when our customers say, “if they’re giving this out for free then what is in the paid membership!” So we establish value from the beginning of the relationship.

  9. Bill Covert said

    am November 3 2009 @ 9:27 pm

    Results in Advance is exactly what “selling” is all about. In my Accelerator for Success/Dream Bar Cafe system I call it Results By Design. Your style is very unassuming and likable. Thanks for being someone that provides great value to the marketplace.

    Surfs Up!!!

    Bill

  10. Win Your Ex Girlfriend Back said

    am November 3 2009 @ 9:49 pm

    As always, you’re right on the ball Frank.

  11. Tim Henderson said

    am November 3 2009 @ 9:50 pm

    Thank you for sharing Frank, You gave me a different view of how to court a prospect along to the goal with measurable results.

    Thank you for taking on the Angela Shelton Foundation,
    as well.

    I always look forward to your “Stuff”

    Regards-Tim

  12. Dave Doolin | Website In A Weekend said

    am November 3 2009 @ 9:54 pm

    Man, that’s cool: the last video seeded for this one with the R.I.A. It’s like recursive and meta. It’s like cast the bait, then set the hook. I learn from just watching what you do Frank. Maybe it’s that Appalachian blood in me.

  13. dj adelaide said

    am November 3 2009 @ 10:00 pm

    eva is right, stars are important ;-)

  14. lawton chiles said

    am November 3 2009 @ 10:07 pm

    Frank, props for helping to push this on us. Really-this stuff rocks but unless we hear it until we believe it works-well, you know what will happen.

    Thanks again man. Keep surfin’

  15. Kevin Barber said

    am November 3 2009 @ 10:28 pm

    That’s a good book of Neil’s by the way…Once again ‘Frankster’you’ve done well, outstanding speel.Don’t forget Surf’s Up…Ya Wanna Buy a excellentent surboard, (you know ya want to)

  16. Chef Marty Rich said

    am November 3 2009 @ 10:48 pm

    I really enjoy your style. This was a great example of Core Influence at work. See you in Atlanta!

  17. Drak said

    am November 3 2009 @ 11:14 pm

    Hey Frank,
    Have you got Google Wave yet? I have a sign up link if you want it. Just a small way to say thanks to you for everything.
    Drak

  18. Chiropractic Marketing Guru said

    am November 3 2009 @ 11:32 pm

    Frank you always push the free line. And it is value they can use now now now. That is awesome. We all should strive for this goal.

    Matt

  19. Petra said

    am November 3 2009 @ 11:56 pm

    I have been reading these comments and seeing how much appreciation there is for Frank’s information and it’s great!

    I just wanted to add that I had purchased the mass control 2.0 product when it was first released, I learned so much from all of the strategies and marketing wisdom that Frank delivered, that I was able to increase my conversions significantly from applying them to my business.

    If you are at all considering a home study program … this is one of the best out there. Also, once you are a customer of Frank’s, you are his customer for life!

  20. Noah Dixon said

    am November 4 2009 @ 12:01 am

    Hey Frank, always good hearing from you. your awesome dude and you know it. Results In advance huh, preceded with a little presuposition (No Spell Check & bad gramar skills) who would of thunk it, well you would have obviously in advance, genius man simply genius. I hope to be one of your many success stories this year from last years invesment of MC2, looking forward to more of your teachings you all mighty snow leopard you. ;)

    All the best to you and yours,

    -Noah

  21. Jeffrey Parker said

    am November 4 2009 @ 12:15 am

    Frank,

    How can I forget the basics!?!?

    Your course made me more sales then I ever did… (6 sales @ $47 a pop with a list of 172 people is a lot for this 29 year old at home about to blow up on the internet dreamer whom never made a sale before now….. And that was from the Open This First Content…)

    Any who…
    I’m missing one critical component….

    Not just cool useful content in advance… But RESULTS in advance!….
    Back to the drawing board…

    Thanks again, and I hope your whole set of Mass Control gets sold out…

    Thanks again,

    Jeff

  22. Tyson said

    am November 4 2009 @ 12:26 am

    This presentation is genius. You’re telling people to study the great authors of our time, which in itself is excellent advice. Do what the successful people are doing and you will be successful. BUT, what you’re REALLY implying through this message is for people to come to the realization to follow YOU, study YOU, and do what YOU do. Genius.

  23. Olivier said

    am November 4 2009 @ 12:42 am

    Even though I learned that from you and many others already- always nice to get a refresher course… Grrrrrr8!

  24. GameWebsiteBuilder.com said

    am November 4 2009 @ 1:10 am

    Great video as always Frank.
    “Give people things that make them happy, then sell them things that make them even happier and give them even better results.”
    Out of Eben Pagan, John Reese, Tony Robins, you are my favorite. Nice diagram by your daughters :).

  25. Rachel said

    am November 4 2009 @ 2:17 am

    I’m always impressed with the content you deliver. I went through the entire Mass Control 2.0 course already and it blew me away. Awesome!

  26. Daniel Murray said

    am November 4 2009 @ 2:41 am

    Great cause and great vid Frank. Just headed their now and gave a small donation. That’s my good deed done for the day. Now, I’m off to play knock down ginger to balance the scales.

  27. Manager said

    am November 4 2009 @ 3:19 am

    Great stuff! And great explanation! Congrats!

  28. Johnny Bob said

    am November 4 2009 @ 3:33 am

    Thanks I needed that. I like the art work a lot.
    I can only read about 6 words per min so I don’t
    read much.

    Thanks for the tips. I use them all.

  29. Franck Silvestre said

    am November 4 2009 @ 3:40 am

    Great stuff.

    I remember a similar presentation that said that you need to give baby steps that your potential customer could achieve right away with your free material.

    Awesome.

    Franck

  30. Mark Taylor said

    am November 4 2009 @ 3:47 am

    Great information Frank (as usual)

    Great technique that every salesman will know however delivering it online presents its own unique challenge. Just watching your presentation we can all learn a lot.

    Mark

  31. Jonathan Chase said

    am November 4 2009 @ 3:51 am

    Hey Frank

    bet the video is great but can’t watch it on my iPhone. Suggest you use beded YouTube then I could! Get to more people. As someone With MC if you haven’t got it, get it!

  32. Tony Finbarr-Smith said

    am November 4 2009 @ 3:54 am

    Hey Frank, New Tattoo?

    Loving the RIA - not the first time I’ve heard it, but have only recently started applying it… it seems the less I try to make sales, the more I make!
    Instead it’s abouth elping people achieve whatever they want to achieve, and then they end up giving me money. VERY cool!

    Thanks as always,

    Tony.

  33. VideoSkinTemplates.net said

    am November 4 2009 @ 3:58 am

    Hi Frank,

    Great analogy from your last product launch,

    R.I.A. explanation really simplify things and is easy to understand :),

    Thanks for the video man..
    Vincent

  34. mature dating uk said

    am November 4 2009 @ 4:18 am

    Great ideas Frank. I think people are worried about giving away their best ideas though….even if it works :)

  35. al mahan said

    am November 4 2009 @ 4:23 am

    great content on video as always…understood girl’s diagram better than some “guru’s” out there,that’s sad,not for the girl’s but for the “guru’s” keep up the good work and keep the video’s coming ;)

  36. How to Speak Japanese said

    am November 4 2009 @ 4:30 am

    Great video.
    Although most of us usually have the end (conversion) in mind, we not always use this staggered approach to guide the prospect through our sales funnel.
    Thanks for explaining in detail how to raise desire and gain trust.

    Btw, nice idea to donate part of your income. When everything is sold out it will be about 41 k$ which is not just a piece of cake.
    Good luck and looking forward to friday (seeing you with a new world record in selling).

    Yamato

  37. Cody @ HelpMeGetTraffic said

    am November 4 2009 @ 4:30 am

    Brilliant, I have just discovered you recently Frank and I’m blown away. Your content is always so, so good.

  38. miguel said

    am November 4 2009 @ 5:10 am

    Hey Frank,

    where do i get one of those huge drawing boards? is this special paper placed on the wall?

    regards,
    miguel

  39. Irish Language Dude said

    am November 4 2009 @ 5:32 am

    Jeez Frank, I know everyone says you look (like Jesus), you help people out (like Jesus), you spread the message of love (like Jesus), you help heal women who are persecuted (like Jesus), you give away free stuff (like Jesus)…
    …but NOW, and we’ve hard evidence from your video…YOU WALK ON WATER too!

    Thanks again for the very helpful info.

  40. Chelina said

    am November 4 2009 @ 5:56 am

    Awesome information as always!

  41. Rich Keesling said

    am November 4 2009 @ 7:14 am

    Hey Frank,

    More great value delivered! You continue to be entertaining as well.

    Good luck with your re-launch.

    Rich K

  42. Kyla Love said

    am November 4 2009 @ 8:02 am

    Hey Frank, best technique ever. But I’m a little stuck now…

    During those desire building steps which the prospect should go through should you mention the product, like ‘If you like this then get blablabla for more great stuff’ (just and example not that I’m using this actual line)

    I mean should you mention the product without hard-selling during this whole process? Or is this the part that only comes in at the end?

    Hope you can help me out because it’s a little confusing. I appreciate your help!

    Kyla

  43. R.T. Bucher said

    am November 4 2009 @ 8:58 am

    Thank you for this video Frank…

    …really makes sense to market products this way.

  44. Jani G said

    am November 4 2009 @ 9:26 am

    Hey Frank cool video, i been using this technique myself and yes its made me lots of money

    :)

    thanks

    Jani G
    London UK

  45. Complain To Gain said

    am November 4 2009 @ 9:28 am

    A great technique. Trust=$

  46. Dirk Pimsler said

    am November 4 2009 @ 10:15 am

    great video

  47. ed said

    am November 4 2009 @ 10:35 am

    Dude,

    Great stuff man! In the future could you give an example of a tradtional biz?

    Like a furniture store or attorney.

    In this case would you give them the steps to find an attorney or the tools to use to handle their own law case?

    Stay cool
    Ed

  48. Victoria Gates said

    am November 4 2009 @ 11:01 am

    That was nicely done. I am jealous of those who are able to afford Mass Control 2 comming out soon. There is no way I can come up with that much cash (no silver spoon life for me) but if I could I would happily purchase the course and study it. For now I have been studying the Google Sniper method and some others more in my budget. Perhaps someday when I start doing more sales I can take one of your courses.

    Till then I really enjoy the tidbits of information on your videos, they are very helpful. Thanks so much for being so helpful and informative. :)

  49. Get Results Consulting said

    am November 4 2009 @ 11:02 am

    Great Video Frank! Valuable info regardless what niche you are in!

    -Get Results Consulting
    Helping Real Estate and Mortgage Professionals Dominate their Local Market!

  50. Football betting tactics said

    am November 4 2009 @ 12:33 pm

    Awesome content again Frank! Do you have something for us in the near future perhaps???

    The blog viewers would already know this technique if they had MC. Great video, especially love the snowmen at the beginning.

    Glenn

  51. Alan Skyy said

    am November 4 2009 @ 2:32 pm

    Eben Pagan in disguise or best student?

  52. Alan said

    am November 4 2009 @ 3:57 pm

    Great stuff as always Frank. Thank you for the high quality and rich content.

    When are the waves coming back??

    –Alan

  53. James Klobasa said

    am November 4 2009 @ 4:49 pm

    Hey Frank,

    Awesome video… I’m just wondering about
    the quality…what are you using…?
    It’s great…!

    Not sure if I got to do so, but great
    talk at PLM - LA.
    Totally getting this ‘zen-frank’ state
    and trying to use it in life always…
    Its just helped me gain another PLM
    client. Thanks a million…

    And anyone thinking of purchasing MC 2.0,
    as you’d expect, its the bomb!

    Keep it cool…James

  54. Rachel said

    am November 4 2009 @ 5:30 pm

    Great video and easy to follow steps. Nice job.

  55. Erin Michelle said

    am November 4 2009 @ 6:24 pm

    Frank,

    This is an awesome deal and a good cause.

  56. Dawn said

    am November 4 2009 @ 7:16 pm

    I liked your kids’ drawings better! THEY HAVE TALENT! Why don’t you get them to teach you to draw, dude!! They probably wouldn’t charge you for lessons….
    not a LOT anyway!

  57. Kevin Lam said

    am November 4 2009 @ 7:16 pm

    Very simple and understandable concept. It’s mass control in a nutshell.

  58. pedro said

    am November 4 2009 @ 8:04 pm

    just purchased the massive control, i hope it works good for me. I am going to put all my passion on it.

    This will be the thirst product i buy off frank , so far he has been the most creative marketer i have seen .

    I also recomend ericstips.com

  59. Inara Hawley said

    am November 5 2009 @ 12:45 am

    Hey Frank,

    Just wanted to pass on a quick thank you for the video - I really appreciate information that’s short, concise and valuable.

    Building trust is vital and helping people to get ahead is the ultimate.

    Thanks again
    Inara Hawley

  60. Bobby Car said

    am November 5 2009 @ 1:32 am

    Not in a position to afford MC 2.0 yet (allthough it is an investment in the business) but I am on my way to reach this goal. And this is because of the wonderful and informative content Frank provieds here. A big thank you.

    PS: very good idea to donate some of your income. Not just for helping others but also from a promotional point of view :)

  61. Harry Crowder said

    am November 5 2009 @ 1:36 am

    Hi Frank,

    As always great stuff.

    Earlier I was thinking about how many other “Gurus” there are out there selling ways to make money Online In Videos … just like your videos from TEN YEARS AGO !!!..

    I know what you are showing us REALLY works.

    Thanks Again

    Harry Crowder

  62. Daniel said

    am November 5 2009 @ 5:34 am

    Currently, I’m unable to afford Mass Control. If and when you release it again and I’m in a better position; I will DEFINITELY go for it. Snowman surrounded by stars eh? I knew it! I think I must have seen this video before, because I started using something similar to this; albeit more basic, a few weeks ago after I sat down and thought “Hey, what if I just make people happy by giving them solid info they can use upfront?” Perhaps this video etched itself into my subconscious =P

  63. Kelly Martin said

    am November 5 2009 @ 9:04 am

    See I new we had the same name with our children… another great video thank you ….

  64. Sarah said

    am November 5 2009 @ 10:51 am

    I bought the book “the game” my husband saw it and suddenly became very concerned. LOL

    The book is an interesting study tool. I took a pen and edited the language I didn’t like and high lighted the content that was fantastic.

    I wonder where I can buy a shiny shirt.

    Being number one in an industry is like a popularity contest. It’s easy to suddenly be the most popular but takes a lot of work to continue to be the “shiny new toy”

  65. Sharon Ferguson said

    am November 5 2009 @ 11:42 am

    Frank,

    That’s a wonderful cause to support. Kudos to you.

    Seems like more and more marketers are dividing the price
    of their products down to help during the recession.

    We’ve just always kept our price low…and it really works!

    Sharon
    FingerBiz.Com

  66. Marshall Wayne said

    am November 5 2009 @ 9:43 pm

    Amazing stuff again Frank! Results in advance is so simple and so intuitive after we realize it. Initially it seems like we think we need to keep all of our material to the paying customers and never want to give it out.

    This is great.

    Marshall

  67. Aaron Lamont said

    am November 6 2009 @ 7:32 am

    Glad to say that I got in on Mass Control 2.0 I just hope that there is enough left to meet my order as I encountered this before that I ordered something only to receive an email saying that there was not enough copies left and that I would receive a refund I was gutted, hopefully everthing has went through successfully this time.

  68. Lis Carpenter said

    am November 6 2009 @ 9:53 am

    I wasn’t mailed this morning for the early bird.

  69. » “Alert” 4 Friday Nov. 6, 2009 internetmarketinghelpblog.com: help with internet marketing success strategies said

    am November 6 2009 @ 1:47 pm

  70. Larry said

    am November 6 2009 @ 6:42 pm

    Great stuff Frank. I’ve learned a lot from you and really like your style. I’m also enjoying the stuff from you and Tony Robbins. Happy Holidays

  71. ray said

    am November 7 2009 @ 12:49 pm

    this is outstanding

  72. Marina Alexander said

    am November 8 2009 @ 12:08 am

    Excellent explanation
    Thank you so much for the simplicity

    Is there a way of using a video minus the buffering stops
    I must say my constant reaction is to delete and move on

    Warmly

    Marina

  73. Effective Tactic for Email Relationship Development | Product Launch, Email Marketing Blog said

    am November 8 2009 @ 5:34 am

    […] Frank recently shared one of his most effective tactics in a video. […]

  74. Camera Harness said

    am November 8 2009 @ 2:52 pm

    another great straight forward video thanks frank

  75. Ana said

    am November 9 2009 @ 7:36 am

    Great video Frank
    Thankssssss

  76. Linda Cabral said

    am November 16 2009 @ 4:49 am

    This is amazing. Great video Frank

    Thanks.

  77. Patrick said

    am November 20 2009 @ 9:03 pm

    Yo Frank. check your mail

  78. Clayton Semple said

    am November 26 2009 @ 11:10 pm

    Frank is a genius. I apply his tactics and teachings to everything I can and see great results. I’ve actually used this results in advanced method and it has proved very profitable.

  79. simerdeep said

    am December 7 2009 @ 7:20 pm

    thanks Frank, I learned a lot from this video

  80. Jim Gioiosa said

    am December 13 2009 @ 1:18 pm

    Frank

    How many people do you know with a white board for a WALL in their home office? I love it!

  81. Jesse Guthrie said

    am December 14 2009 @ 7:28 pm

    Love this Frank, you are a great speaker and really a inspriation!!

  82. They Call It Mass Control – Part 2 | Fresh, Fun, Internet Business Stuff said

    am January 8 2010 @ 10:53 am

    […] My Most Effective Tactic Explained […]

  83. Is Your Marketing Posture Giving or Asking? « STEFANSUAREZ.COM// said

    am February 11 2010 @ 11:50 am

    […] the only one talking about this. Famous Internet Marketing name Frank Kern calls his tactic the “Results in Advance” method. He says he made all his millions of dollars this way. What is it? Basically you figure out […]

  84. Greg said

    am February 27 2010 @ 4:07 am

    Frank,

    You’re advice has helped me more than you can imagine.

    One tip: the way your Recent Posts are jammed up against the left edge of the screen, some people are frustrated by that. try indenting your left hand column a half inch.

    Trust me dude,

    Greg

  85. Greg said

    am February 27 2010 @ 4:08 am

    and also make your total width no more than 900.

  86. Matthew Neer said

    am March 1 2010 @ 7:00 pm

    Great video Frank, I love the idea of giving away so much content that it simply becomes second nature for the person to buy from you. Totally rocked the house with this one, keep em coming brosev!

  87. Alex Arthur said

    am March 13 2010 @ 5:44 pm

    So many of the real truths in life are counter-intuitive. We have a tendency not to want to give away valuable stuff, which is precisely why doing so is so powerful!

    Thanks for the info, Frank!

  88. Hilarious seakey eBay Prank - Try it on John Reese said

    am March 19 2010 @ 3:31 am

    Frank - as always, awesome content. You’re truly an inspiration to millions.

  89. Muxx said

    am March 24 2010 @ 5:45 am

    Just going back and watching a couple older videos to keep this information fresh, it’s so spot on!

  90. My Most Effective Tactic Explained: Web Site Promotion & Internet Marketing said

    am May 14 2010 @ 7:29 pm

    […] var fbShare = {url: ‘http://www.justinkunst.com/my-most-effective-tactic-explained/’,size:’large’} From the RSS Feeds of Frank Kern: View full post on Mass Control […]

  91. Paul Wasserman said

    am May 28 2010 @ 4:47 pm

    Great informative video. I am definitely going to try this out!

  92. Alan Eames said

    am June 10 2010 @ 11:24 pm

    Hi Frank,

    This is one of the simplest and most effective explanations I’ve seen of how internet marketing ought to work. Thanks for the refresher course.

    All the best,

    Alan

  93. Chris donne said

    am June 16 2010 @ 4:46 am

    is it that simple

  94. Ed Rowland said

    am June 23 2010 @ 9:21 am

    I have been following your Videos now for about a month. Great stuff. I am also from N.C. but I live in Germany. I have sent a someone you know well my system about how to do business with small businesses last year. He used it to setup a great system in the US. (MSM) Love your stuff. Hope to see you some day when I get back to the US.

    You are the best in the business. :-))
    Keep it COOL
    Ed

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