Stop, Thief!
Here’s where you can enter your email address to get an early link for the Mass Control 7-Pay Offer.
In case you didn’t watch the whole video, here’s the deal. On Friday November 6th, I’m offering the final 148 copies of Mass Control 2.0 …and this time you can get a copy using a 7-pay plan.
I may or may not release it again in the future. At this point, I have no plans to do so at all. So this could be the last time it’s offered.
What’s really special about this is I’m giving 100% of the first payments to the Angela Shelton Foundation, which helps women who are victims of abuse. So if you want to grab a copy, take advantage of this first-time-ever payment plan and help others in the process, put your email in the form above and I’ll hook you up with an early link.
It’ll probably sell out really fast since there’s only 148 copies left and since this payment plan is so accessible.
dj adelaide said
am November 2 2009 @ 6:59 pm
great tip, something i’ve been working on this year has been to improve my writing, story telling and public speaking skills because of what i learnt from mass control, cheers, loc
Ryan Wade said
am November 2 2009 @ 7:11 pm
Haha … definitely a great subject line, and the sole reason I’m watching this video now … Thanks Frank!
-Ryan
Ken Hammond said
am November 2 2009 @ 7:26 pm
WOW! Another goldmine of a video giving up all the goods… you are a master! Story telling is probably the most over-looked skill to develop in life. You realize you suck at it when your kids are bored hanging out with you!
thanks again,
Ken “The Marketing Maverick” Hammond
Dirk Pimsler said
am November 2 2009 @ 7:32 pm
Great title. It definitely got my attention.
Jeff said
am November 2 2009 @ 7:35 pm
Great stuff as usual…yes love the subject line.
Great sales video as well!
TatianaV said
am November 2 2009 @ 7:37 pm
Great subject line Frank and thank you for the great tips in your video as well
Hank Franco said
am November 2 2009 @ 7:39 pm
“Stop Thief” It go my attention…good video!
Gavin said
am November 2 2009 @ 7:48 pm
Nice tips Frank,
Story lines are very, very powerful!
Spencer Shaw said
am November 2 2009 @ 7:50 pm
Where else can you get great content with slides titled “Holy Crap” and get some awesome twisted info? Good stuff as usual.
Real Estate Postcard Dude said
am November 2 2009 @ 7:50 pm
Frank, you hit another homer!
thanks
Clayton Semple said
am November 2 2009 @ 7:52 pm
This is a pretty cool strategy. Something about Frank’s videos make me want to actually work… weird.
Win Your Ex Girlfriend Back said
am November 2 2009 @ 8:02 pm
That’s a nice gesture to donate the first payment. I think we all need to do a bit to help out the less fortunate.
Cheers.
Brett T. Smith said
am November 2 2009 @ 8:03 pm
Hey Frank! I love the subject/headline “stop thief”.
Great stuff.
~Brett
Pam said
am November 2 2009 @ 8:15 pm
Awesome content, as always. Thanks Frank!
Mark Couch said
am November 2 2009 @ 8:23 pm
Hi Frank,
Really enjoyed the book reviews. A little different, from what I’m used to getting from you. Leave it to you to find some way to collate book authors and marketing into a lesson for all of us.Good job and kudos for the donation to the battered and neglected women organization.Seems like a worth while charity
Yours,
Mark C
Mark Buhagiar said
am November 2 2009 @ 8:45 pm
Hi Frank,
Always enjoy your videos.
A technique I use to get into the mind of an author is to get one of their books and read the first chapter three to four times. That puts into my mind the style and feeling of the author.
I then get down and write my stuff with their style in my mind. It works a treat.
Enjoy the journey.
Mark
Phil Miranda said
am November 2 2009 @ 8:45 pm
As always Frank your tid bits are power packed with money making info.
Freddie said
am November 2 2009 @ 8:47 pm
Sounds super dooper frank!
Walt Vieira said
am November 2 2009 @ 8:48 pm
Thanks Frank…Once again you give great tips.
Why no facebook anymore???
John Cumbow said
am November 2 2009 @ 8:52 pm
Hey Frank,
One of these days I’m going to actually buy one of your products!
It’s the least I can do after all of the thousands of dollars worth of great marketing advice you’ve given me for free over the years.
I love the idea of modeling trashy novels to write profit-pulling sales letters.
Thank you for all you do.
John Cumbow
Mark said
am November 2 2009 @ 8:55 pm
Holly Crap great content again! Frank over and over again its Frank and Tray..
Jonathan Chase said
am November 2 2009 @ 8:59 pm
The subject didn’t get me!
I’m immune to such blatant manipulation!
Yes I am….
I am…
Am I …..
Sh*t, I have Mass Control and still want to buy it.
Thank God you’re not a hypnotist Frank, I am and you scare me!
Michael said
am November 2 2009 @ 9:00 pm
Frank if I was Gay I would be in love with you!
You are the man, very clever and an entertainer!
Cheers
Michael
Ps Not saying your are gay just my joy at your work!
Ryan said
am November 2 2009 @ 9:09 pm
Cheers Frank,
Great video. Didn’t have a clue where you were going with this one
But has some useful info.
phong khang said
am November 2 2009 @ 9:10 pm
Awesome video. I’ve always wanted to check out the mass control stuff. Seriously considering it.
Use Frank's blog to get a link back to my shit said
am November 2 2009 @ 9:33 pm
I started reading Stiletto by Harold Robbins and now I feel icky..lol…I remember you mentioning Robbins quite some time ago so I bought a bunch of his books on eBay…they are damn good. I’ve certainly learned alot and my writing has improved as a result:-). I think I’ll read Carpetbaggers now.
Nate Alexander said
am November 2 2009 @ 9:57 pm
Interesting ideas! Absolutely makes sense too. Pure storyline alone doesn’t cut it, formatting, build up and style all captivate a reader’s attention.
Thanks for the wake up call!
Cathy said
am November 2 2009 @ 9:58 pm
Thanks for donating to such a great cause Frank! I know you didn’t get many comments about this, but I just wanted to let you know that it’s an important thing you’re doing.
And of course your fabulous money-getting techniques aren’t bad either..
zach Even - Esh said
am November 2 2009 @ 10:04 pm
Frank, that shizza was awesome bruddah, you’re the man, I hope you fly out to NJ when Uncle MoFo stops by my pad, ha ha ha
who wouldn’t wanna fly into NJ!!!??
–z–
Lis Carpenter said
am November 2 2009 @ 10:08 pm
You do realize that you are in essence hovering a piece of meat over a tank of hungry piranhas, don’t you?
David Bohmiller said
am November 2 2009 @ 10:28 pm
Frank,
Great vid.
Be careful visiting Z in NJ..haha.
Boh
Scott W Calgary said
am November 2 2009 @ 10:42 pm
Great stuff!
Thomas the Stud said
am November 2 2009 @ 11:00 pm
You are a freakin’ psychonaut genius! I know how you do it, yet I don’t. WTF!?!
EbayTradingPro.com said
am November 2 2009 @ 11:38 pm
Great tip on “modeling” to increase sales. Someone one said that to be successful you just have to be dumb enough to listen, but smart enough to follow! There is no need to reinvent the wheel when success leaves a trail. Thanks for the video and keep em coming.
Scott Andrews said
am November 3 2009 @ 12:14 am
Hi Frank - I, too, loved The Game, and found myself glued to every page of Neil’s story. Enjoyed the photo of your “ghetto office” back in the day. Sweet! Not quite as swanky as your new secret hideout with the whiteboard wall, eh? I found it interesting you brought up the point of studying copy from trashy novels and great writers (trash? - Yeah, right! Authors who coincidentally sell 1 out of 15 hardcover). I’ve also been using copy from authors - question techniques as a sales strategy without really thinking about it, but glad you reminded me of it. I’ve been using this as a technique since blowing out sales quotas back in the mid-90’s. Yeah, it works.
Are you also a fan of Raymond Chandler and Ross MacDonald? My recent good read I just burned through was Boomsday - totally fun novel.
Modeling is HUGE and I’m a big fan of it. Thanks for the refresher and nice job on the video!
Cheers,
Scott
Petra said
am November 3 2009 @ 12:23 am
Bless You Frank for supporting Women with this difficult cause! It is so important for Men to take a stand in support of the efforts to STOP the violence directed at women … please follow his lead!
Oh and I cannot believe so many people have not yet had the pleasure to experience Mass Control 2.0 => this product is a gift at any price
Alan said
am November 3 2009 @ 12:28 am
Hi Frank, great video about modelling.How come you have 148 copies left of 2.0?-I thought everything you did was a sell-out.
Alan
will said
am November 3 2009 @ 12:49 am
Wazzupppp (Barney) Very interesting info its the take what works and reuse it nice I’ll check it out after I get back from mavericks in Santa Cruz tomorrow. Will
Dave said
am November 3 2009 @ 1:01 am
Great video frank, this is sure to sell out soon.
Love your work!
Dave
Dave Doolin | Website In A Weekend said
am November 3 2009 @ 1:07 am
I need to get my head out of Boswell’s Life Of Samuel Johnson. Why I find 250 year old English interesting I don’t even understand.
I usually go for the Halbert when I need copywriting inspiration. These books look interesting though.
Jay Roberts UK said
am November 3 2009 @ 1:23 am
I really love the way you look for idea’s and strategies outside the normal marketers realms. Very enjoyable video and some great content.
Thomas Pedersen said
am November 3 2009 @ 1:35 am
Great Video Frank,
I think I’ll just steal this Idea, and try out the subjectline in my wifes next newsletter.
Rick Ng said
am November 3 2009 @ 1:51 am
Hey Frank,
There are 2 things from this video that I agreed with you.
First one is the headline. Needless to say, headline is very important to attract people’s attention. That’s why I am here watching your video.
I am doing a PPC campaign with Google for one of my product online. What I find it hard is to have a catchy headline, with limited character count. Maybe because my mother tongue is not English, English sort of like my second language to me. So, one of the thing I do is to use Google Search to search of Google Ads from my competitors that are in the same niche with me, then I just learn from them. I think I learn this from someone else. The second thing I got from this video is books with short chapters are easy to read. I 100% totally agreed on this. Due to that I am a very busy man, so time management is very important. But I love reading, I want myself to read book everyday. At least a few chapters a day. So, if the chapter is long, it will put pressure on me, ‘coz I know it will take a long time to finish, and I might feel like don’t wanna read it. It’s psychology kind of thing.
Very fun video, I mean the way you speak…
Rick Ng From Penang, Malaysia.
London Forum said
am November 3 2009 @ 3:25 am
Hey Frank, as usual, it’s a good point that you make. If you are making a living online you tend to forget about the offline world and live in a shell. We tend to forget however, that the offline world has been around alot longer and people have done amazing things that we can really learn from.
Howard Borges said
am November 3 2009 @ 3:32 am
Hi Frank!
You really know how to Entertain your public! Keep the awesome videos coming dude, you should consider starting an Internet Reality Show…
Greets from Munich, Germany!
Howard Borges
the internet fox said
am November 3 2009 @ 3:58 am
cool video frank, appreciated. Thanks for the knowledge.
Road Bike Dealers said
am November 3 2009 @ 4:00 am
Frank,
Another interesting video and, not trying to blow smoke for you here but I will hand on heart say that every time I sit and listen to you, I feel like I must be doing something to build my business even more.
One day, and I hope that is soon, I will get some money together and dip into your expanse of knowledge to see if it will truly work with a none affiliate based business like mine.
Thanks for this video, it has given me some ideas to get on with that may help build a fund for financing your package.
Enjoy.
Darren
Juan said
am November 3 2009 @ 4:07 am
Hi Frank,
The thing about the classic story and just using different characters is something I learned from Tony Robbins. He says that everyone of us is deeply affected by “a story”. Once you start telling a story that the reader identifies with, they will listen to the end. Like when you listen to a tune in the radio and you stay in the car to listen to it finish.
Storytelling is probably one of the most powerfull ways to convey a message to customers. Sometimes a shortcut to all the objection mechanisms in favor of a storyline we identify with.
Awesome video, you are awesome!
Terrance Charles said
am November 3 2009 @ 4:37 am
Frank, nice writeup, some very important tips that you share. But, at the same time when you really look at it, it’s the EXACT strategy the most successful people use, is to model after other successful people that have already done it, with their own unique twist. It’s like swipes files, we use this method with I.M. to model salesletters or titles etc, and it’s definitely proven to work, I use it all the time, good branding too.
Nick The Geek said
am November 3 2009 @ 5:10 am
Hey Frank
Great video as ever.
Never read James Patterson before, but in the process of looking him up, I found him on this page:
http://en.wikipedia.org/wiki/List_of_best-selling_fiction_authors
It seems as though he’s has sold a LOT more than 15 Million books - it’s estimated somewhere between 100 - 150 Million copies sold according to the references cited on that Wikipedia page.
WOW! Even more proof people like his story telling and writing style.
And the funny thing is, you could probably pick up his and Harold Robbin’s books for pennies at garage sales and charity shops (if you’re a Limey like me!)
As-good-as-it-gets copywriting instruction for pennies - LOVE IT!
Joel Bomane said
am November 3 2009 @ 6:12 am
Nice video with Great tips Frank!
It sparkled many ideas…
Note: Harold Robbins spent a great deal
of time on the French Riviera & in Monte Carlo.
Cordialement
Tempus Fugit
Fiat Lux
Joel Bomane from Sunny Southern France
Thief Stopper said
am November 3 2009 @ 6:18 am
Look, if you’re a thief and you and Trey are psychotics, then I’m ready to check myself into whatever secure institution you’re currently being held in!
Methinks it sounds like a fun place to be.
Thanks for giving us more valuable free results in advance.
Go bless you.
donald e schneider said
am November 3 2009 @ 7:03 am
great as usual from frank kern
Judith Osowski said
am November 3 2009 @ 11:57 am
Another great video Frank. Who else can say “watch this” and everyone does? I agree re following authors stle: Not that I was smart enough to make the connection to my own marketing, but hey, I’m doing my best to copy YOU, that’s for sure! If you’ve ever read Mary Higgins Clark I think you’ll agree she’s a good one to copy too.
Edward Gronka said
am November 3 2009 @ 12:22 pm
Just a beginner! I sure appreciated your presentation and look forward to hearing more from you! At 82, you’re never to old to learn. Time I started some books for ideas.
Gordon said
am November 3 2009 @ 2:45 pm
Hi Frank,
Would love to do mass control, but even at 297 a month it is way beyond my capabilities at this time. Father of 7, former hippie kinda guy you remind me of the real me years ago. When I get my internet business going and start making money OrI if my kids make and give some money to me, then I can get some of mass control. (I’ve always wanted to control the masses.)
Gordon
manane said
am November 3 2009 @ 3:15 pm
Mr Kern,
Judging from what research has found out,I just wonder. People, generally, in this nation don’t read. Heck, even the brightest - students applying to the top medical schools - have difficulty writing. Where’s hope for marketers motivated by cash-jackpots?
Take care …
Fred Eklund said
am November 3 2009 @ 5:09 pm
Awesome content as usual Frank.
I really digg the Patterson style as well, and I totally agree with the points you make with regards to that. Robbins was a new discovery for me, and I’ll def check it out. Thank you for the tips.
You rock man,
Cheers,
Fred
Note Taking Nerd #2 said
am November 3 2009 @ 5:45 pm
If you like the idea of enhancing your marketing ability by reading trash fiction, you’ve got to look up Robert Parker.
I just finished the 37th book in his “Spenser” Private Detective series. 289 pages in 2 days. And in a span of about a year and half I’d read all 36 of the other books.
Fast moving, great dialogue, and great evolving of the character over time. His Jesse Stone series has grabbed my attention too. If you like tough guy characters, these two series are for you.
Also, since I finished the Parker series I’ve started reading John MacDonald’s “Travis McGee” novels. Another tough guy series. This character reminds a little of Kern.
He’s a man who detests the “system” so he lives on a house boat off the coast. He looks tan all year. And people underestimate him based on how he looks.
I don’t know how tough Frank is but Travis is a bad motherfucker. He earns his living as a renegade. The copy below comes from one of his books and it wonderfully gives you a description of how he brings value to the world…
So I told her the retirement was accurate, except I am taking it in little hunks whenever I can afford it. “It’s a tricky, complex indifferent society, Puss. It’s a loophole world. And there are a lot of clever animals who know how to reach through the loopholes and pick the pockets of the unsuspecting. Carefully done, the guy who has been plucked clean has no way of getting it back. There are a thousand perfectly legal acts that can be immoral, or amoral, acts. Then the law officers have no basis of action. Attorneys can’t help. The pigeon might just as well have dropped his wallet into a river of crocodiles. He knows right where it is. And all he can do is stand on the muddy shore and wring his hands. So I’m the salvage expert. And I’ve known a lot of crocodiles. So I make a deal with him, fifty-fifty. When a man knows his expectation of recovery is zero, recovering half is very attractive. If I don’t make it, I’m out expenses.”
John MacDonald’s writing style mesmerizes me. This character’s philosophy mirrors mine and I identify strongly with Travis. Just like Frank’s writing does.
Check out these authors. While Robert and John may not have sold 750 million books, they’ve sold millions, McGee series 32 mill on it’s own. Maybe you’ll enjoy them as much as I have.
Rachel said
am November 3 2009 @ 8:35 pm
Nice tip - totally makes sense.
I’ll have to remember this and use it myself.
Dawn said
am November 3 2009 @ 9:33 pm
It was a dark and stormy night….but, FRANKly, I don’t give a damn, and furthermore……It was the best of times and the worst of times….Rosebud!
Would that sell anything for me?
Ravi Jayagopal said
am November 3 2009 @ 10:36 pm
Frank,
“Really Cool $h!t”, like you would say
Ravi Jayagopal
DigitalAccessPass.com
Bobby Car said
am November 4 2009 @ 5:58 am
Frank,
thanks for this wonderful lesson on how to copy the successful authors. IMHO it should not only apply to copying their writing style but also (if possible) the topics they are writing about. Books are on bestseller lists for a reason (writing style being one of them).
Georgina with Clip on extensions said
am November 4 2009 @ 10:30 am
Dude,
Now even I’m starting to say it.
This thing is great. keep it flowing.
Get Results Consulting said
am November 4 2009 @ 11:04 am
Great Video - If you dont have Mass Control, you better!
-Get Results Consulting
Beage said
am November 4 2009 @ 1:22 pm
Wow, This is something I never thought of before, and gave some ideas (The wheels are turning now). Thanks Frank for your great knowledge once again.
Jon Walker said
am November 4 2009 @ 7:29 pm
Frank,
Nice…. RIA rules, one of the most effective things
people can do to sell their stuff.
Great lesson in story and people can go put this
stuff to use in their business immediately.
Funny enough, my 13YO son has been tearing thru Patterson’s
stuff lately. Guess he has a couple of young adults series;
Daniel X and Maximum Ride.
Was talking w/ my boy last night to get some insight on why he
likes them. It was also cool to talk w/ him about the
story lines and types that Patterson uses.
Told him you did a video that has some info on Patterson.
He remembers you as the guy who has that cool Legends Arcade game…
I said “that’s right son, keep reading that stuff, learn to write
and maybe you can have one in “your” secret headquarters someday”.
JW
dug said
am November 4 2009 @ 7:39 pm
frank,
i am growing my hair out. do you have any hair care tips?
dug
p.s. strauss is very cool indeed
Harry said
am November 6 2009 @ 7:19 am
Funny how every comment on here is a positive one lololol
guess everyone loves you Frank
Don’t blame them you do seem like a likable character!
Charley K. said
am December 8 2009 @ 4:36 pm
Love your vid - CarpetBaggers is great!
They Call It Mass Control – Part 1 | Fresh, Fun, Internet Business Stuff said
am January 8 2010 @ 10:47 am
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