What They Don’t Tell You About Email.

Also …if you liked this video then let people know about it. Thanks!

128 Comments so far »

  1. Ricardo said

    am July 16 2009 @ 10:06 am

    i tried this in mass control, and my sales rate increased.

  2. Rachel said

    am July 16 2009 @ 8:05 pm


  3. Jana Cerna said

    am July 18 2009 @ 7:10 am

    Good video Frank, as always…

    It’s hard to say anything “new” about email marketing but you did put attention to some important areas that are mostly overseen. Like the email headline + first sentence display in gmail, yahoo, hotmail – funny, I use gmail so why I haven’t thought about the opening sentence being displayed to my subscribers too? Now I will take an extra care when writing the first sentence!

    Thanks for this video!

    BTW, you relatively ‘behaved’ yourself in this video…I wonder whether you get lot of complaints relating to your use of language, I personally find it refreshing but(t) I guess some peeps don’t so would be curious about the ratio.

  4. Idaho Ski Bum said

    am July 19 2009 @ 2:10 am

    Thanks Frank – Great video!

    – Jason

  5. Alex K said

    am July 25 2009 @ 12:16 pm

    Sweet video Frank! Lots of great points for sure…

  6. Email Marketing Tips said

    am July 27 2009 @ 5:52 pm

    […] http://masscontrolsite.com/blog/?p=52 Share and Enjoy: […]

  7. Welcome! Watch Frank Kern’s Mass Control Video « TopQP said

    am July 28 2009 @ 9:34 pm

  8. George Turner said

    am August 2 2009 @ 1:52 pm

    Cool video… So true… if no one gets (or) opens your email… what’s the point? Always great content!

  9. Greg Sain said

    am August 11 2009 @ 12:52 pm

    Thanks Frank,

    One idea I always use is when I finish an email, I don’t send it until i let it “rest” for 2 days…
    I send it to myself and don’t open it for 2 days, to see if I am personally driven to act…sometimes I send it to a friend under an anonymous email, and call them to get their reaction.

    Just another idea!


    Greg Sain

  10. Tom McCarrick said

    am August 18 2009 @ 6:31 pm

    “It’s not about the size of your list..” That is easy to say when you have 50,000 plus subscribers.


  11. Gail Barsky, Esquire said

    am August 20 2009 @ 9:40 pm


    Thanks for power point video on email marketing.

    Do you think click through rate is more likely with video included in email marketing?

    Gail Barsky

  12. Darlene said

    am August 22 2009 @ 1:08 pm

    Just seeing this now, thanks Frank great info, and hey I do know something that can help make you heart attack proof. Give your body what it needs to take care of itself. see my site http://www.xlmax.ca and click on products. Read up on the Max GXL product!! You can order right off my site when you want to try it.

  13. Perder Peso said

    am August 22 2009 @ 9:17 pm

    I was having some trouble with writing email and this is a great help. Thanks

  14. ishabluebell (Market Samurai affiliate) said

    am August 30 2009 @ 5:46 pm

    Thank you Frank – this was just what I needed right now.

    Sometimes I forget you have such useful stuff on your website that ppl don’t have to pay for :-))

    Where the heck have you hidden your RSS feed?!


  15. Joe said

    am October 12 2009 @ 5:33 pm

    you wont get anywhere with a list of 1,000 leads.
    you need 40,000 min.

    anyone making a lot of money online with 1,000 size list? I dont think so.
    it’s very rare.

  16. Francois said

    am November 3 2009 @ 1:02 am

    Really enjoyed the video, very valid points made.

    Will follow some of them very closely.

  17. Juan said

    am November 3 2009 @ 4:58 am

    Hi Frank,

    That was great email stuff that also applies to ppc. Is the Ninja stuff part of some other program? I heard you refer to it a few times during the video.


  18. rumen said

    am November 7 2009 @ 12:32 am

    Hi Frank

    Another great video- Thank you
    This is a base for succesful e-mail
    marketing.Some marketers need watch
    this video too

  19. Joe said

    am November 16 2009 @ 9:56 pm

    Hi Frank,

    I’m new to SEM, internet business, etc. I don’t have a list yet, but if I did what is the difference between email marketing and spamming?
    If I were to buy a list of people that at some point said they wanted related information to something else or some other product category or company they were interested in, and then connected the people on this list to a company selling related products; isn’t that spamming them, even if the sales letter and the product are really good and it gets through their spam filter?



  20. Alex Arthur said

    am March 13 2010 @ 5:24 pm

    Another great post! Your points are simple. But the simple things are the ones we so often forget. Love the “math” about how handling all these simple things can lead to an explosion of results down the line too!

  21. Dallin said

    am March 25 2010 @ 2:20 pm

    Thanks for the great info Frnak.

  22. Mike said

    am March 28 2010 @ 1:58 pm

    You are right with the 4 factors .

  23. Lawson Lawson said

    am April 27 2010 @ 3:03 am

    Thanks Frank,

    I gotta tell ya, Thanks, I get a bit confused by all the different ideas out there but you really deliver in a understanding way …I come away knowing what I need to do. and feel good about it.

  24. Lawson Lawson said

    am April 27 2010 @ 3:07 am

    What should I look for as far as purchasing pre opt-emails? they seem awfully cheap so I thinking, hmm? do you have a company that sells them you suggest?

    Lawson L.

  25. Lawson Lawson said

    am April 27 2010 @ 3:14 am

    I know I looking pretty green here, but double opt-in emails, can they be purchased? and if so, what is a good source to purchase them?

  26. Natasha May said

    am April 29 2010 @ 11:59 am

    Hey Frank great vid. I am actually pretty new to your stuff. I can see why you get so many comments though. Great advice.

  27. wilson said

    am June 6 2010 @ 12:32 am

    Thanks Frank,

    I’ve not started list building yet but this is good info for me.

  28. How Frank Kerns Quick Fix for Newbees & Pros Helped me said

    am September 17 2010 @ 5:27 pm

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