What They Don’t Tell You About Email.

30 Jun, 2009 Uncategorized

Click here for the site I talk about in the video

Also …if you liked this video then let people know about it. Thanks!

127 Comments so far »

JP said

am June 30 2009 @ 2:32 pm

cool vid
Lawton Chiles said

am June 30 2009 @ 2:35 pm

Frank, great stuff.

Really.

Even though I am a member of the TAC, this video (once again) demonstrates that you can tell before you sell kind of thing, and you are the master at Results In Advance.

Thanks again.

PS- that Sneak Attack theme song I mentioned is forthcoming.

Lawton
Andre said

am June 30 2009 @ 2:48 pm

Hey Frank!

Awesome Video - thank you again for sharing some chilled coach sitting insights into the stuff that really matters on email marketing!! :-))

You certainly rock! :-))

Greetings from Germany!!

André

P.S.: Did you get the mail with the special Sneak Attac Remix Song I send you?!
Andre said

am June 30 2009 @ 2:49 pm

I really wrote “coach” sitting insights… man… that’s not exactly what I meant… sorry!! ;-))
Brad "GPS Voices" Costanzo said

am June 30 2009 @ 2:49 pm

Great video Frank.
The man who pioneered video marketing like Keith Wellman’s doing right now.

Nice integration of all of it.
Bill Covert said

am June 30 2009 @ 2:50 pm

This is what I call… Accelerator worthy. Meaning that the Accelerator for Success thinks your info is worthy of sending my subscribers to. At the Accelerator for Success site I only provide Entrepreneurs with info worthy of the Dream Bar Cafe Principles of creating Results.

Great content Frank! See you on the water…
Peter said

am June 30 2009 @ 2:51 pm

Very useful.
Although I thought email marketing wasn’t as great an option as it used to be regardless?

Peace and light
Peter
Uri - Pay Per Keyword Search Engine said

am June 30 2009 @ 2:59 pm

As usual Frank,

amazing..
Rob Chant said

am June 30 2009 @ 3:23 pm

Weird. Actually a lot of people are talking about this (contrary to what Frank says). For example, this excellent guide to email marketing:

http://www.lyris.com/media/pdf/whitepapers/503_Lyris_Guru’sGuide_2008.pdf
jack foley said

am June 30 2009 @ 3:24 pm

Great video Frank

Going to start increasing my open rate straight away….

Cheers From Ireland
Jacko
jailbreak.com.br said

am June 30 2009 @ 3:35 pm

Great video =)
Travis "Kick Ass Web Designer" said

am June 30 2009 @ 3:36 pm

Another great video! Thanks Frank - watching it now!
Travis said

am June 30 2009 @ 3:38 pm

Another great money getting tool! Thanks Frank!
Teresa Blaes said

am June 30 2009 @ 3:44 pm

Hey Frank, good stuff here, I am using e-mail marketing f of my clients, and with the things you let fly here, I believe that both my client and I will benafit Thanks for the content.
P.S, awesome talking with you the other day, hope to see you back serfing dude
Mail Fart Phenomenon said

am June 30 2009 @ 3:44 pm

Keep it up Frank and you are going to get a Silent Butt Heavenly fart in the mail
Steve Soucy said

am June 30 2009 @ 3:51 pm

Frank, watching your vids has changed my life. Getting your emails has inspired my wife and I to create the life we’ve always dreamed of. We started learning in November. Things are going fabulously. Even your Mom is our facebook friend. Oh yeah, we bought InfoMillionare as well. Keep rocking. Hey I’m going to write you a song called Sneak Attack, using the audio from your video.

You’re the best. This was another excellent video too.

Steve

PS: a from line that says from Frank Kern, might be getting caught by spam filters…
Susan said

am June 30 2009 @ 3:58 pm

Hmmm. Maybe I missed something. I kind of thought everyone did this anyway.

Do folks really need to be told about deliverability and spam issues?

And surely common sense would tell you that your open rate is a better reflection of your list size than the actual number of subscribers?

Ok, I’ll give you the ‘ninja layouts’. Hadn’t thought of changing that around but I’m willing to give it a go based on your say so. : )

For anyone else who really has to be be told this stuff, words fail me.
What They Don’t Tell You About Email said

am June 30 2009 @ 3:58 pm

[…] http://masscontrolsite.com/blog/?p=52 […]
Seth Ellsworth said

am June 30 2009 @ 4:18 pm

You better watch them frumlines, bad frumlines might get you thrown out of the klewrb!
How To Get Your Ex Back said

am June 30 2009 @ 4:22 pm

Hey Frank,

Your voice sounds great. Email marketing is really important, and I agree with you totally when it’’s not related to the size of your list.

Thanks mate.
Clay Franklin said

am June 30 2009 @ 4:38 pm

Great Video Frank!

I especially like the part about the preview pane on email readers.
I am writing a autoresponder series this week so the timing is perfect.

Sure had a good time, met cool people and learned super ninja information at the Mass Control event.

Thank you,
Clay
Phil Miranda said

am June 30 2009 @ 4:44 pm

As usual GREAT info Frank… Thanks man, I truly appreciate it!
Hassan said

am June 30 2009 @ 4:44 pm

Thanks Frank;
I usually learn new stuff from your videos or at least I improve what I already know.
Keep it up please; I appreciate it.

Keep well
Hassan
Allyn said

am June 30 2009 @ 4:46 pm

Oh, you had me until you mentioned Perry Belcher in there. FAIL!

and…@Susan… no, we don’t all know these obvious things, but then again, some of us still make money in spite of ignorance… sorry words failed you: try music instead.
AL
Dave Hardin said

am June 30 2009 @ 4:56 pm

Gee Frank,

I hesitate commenting here after reading all the posts that basically, say “I knew it all the time”. So, intellectually I knew all of this - well, some of it - OK, OK! I kinda knew a little of it, but it’s always good to hear someone else’s take on a subject. I always tell my readers, “If you are going to describe a horse, be sure that you are standing in front of the animal,” or you end up with pictures of cat’s butts - or worse!

Anyway, thanks for the video. The world lost a great moonshiner when you opted for Internet marketing. You can take a load of crap and distill it into absolute White Lightning better than anyone!

Dave
Greg said

am June 30 2009 @ 4:57 pm

Great info as always Frank, you rock.. keep it up..
Lynn "TCharm Lady" said

am June 30 2009 @ 5:02 pm

Thanks Frank. It is always interesting stuff you give out even though I kind of agree with Susan. It is a good video to pass along to my newbee people! Thanks again.
Michael said

am June 30 2009 @ 5:02 pm

Hey Frank,

Cool video - super useful information (especially the Pre-selling Made Easy bit).

I scribbled it onto a yellow Post-it that I will stick next to my Here’s what I’ve got / Here’s what it’ll do for you / Here’s what I want you to do next Post-it on my desktop screen.
Brad-WeHelpAffiliates said

am June 30 2009 @ 5:03 pm

Hey Frank,

Great Video. I think this is a great email marketing 101 video. All your steps make complete sense.

What I liked that I’ve always thought, but for some reason never put into practice, is your advice about the first sentence in your email being visible to your subscriber.

I think that trick alone could really help with your open rate. Again, thanks for the video and I always look forward to your future videos.

Thanks,
Brad
Dan Murray said

am June 30 2009 @ 5:04 pm

Great timing, cheers Kernster!

Why don’t you have an optin form on this blog?
Lynn "TCharm Lady" said

am June 30 2009 @ 5:06 pm

Hey Frank, Another good video. Although I have to agree with Susan. But I will pass this along to my newbee people. Thanks again!
Twenty Twenty said

am June 30 2009 @ 5:08 pm

Frank,

You just aren’t blunt enough.

(Just kidding. Thanks as usual for great info, and for keeping it real!)

Twenty Twenty
Tim said

am June 30 2009 @ 5:08 pm

Frank
Great Stuff once again You Rock
C U on the Sand. Tim
Mike Stronghill said

am June 30 2009 @ 5:11 pm

Frank,

As always, I appreciate your tips. As they say…”You’re the Man”.
I think it is great that you share your advise and experience with
others.

Thanks

Mike
Tom said

am June 30 2009 @ 5:19 pm

Kevin Trudeau called. He wants his headline back…

Speaking of cats… this is not quite be the same things but check this out… catsthatlooklikehitler.com.

I think it’s right up your…

alley, Frank.

What did you think I’d say…
Bill Cannon said

am June 30 2009 @ 5:22 pm

Frank as usual you make things clear. Great video on something that hits home with me and I am sure thousands of others that use email marketing. I had seen the emails on the Deis “13 sneaky tactics” but hearing you talk about it makes me want to go get it.

Thanks again

Bill
Peter said

am June 30 2009 @ 5:28 pm

Great video Krank. Couldn’t agree more with the importance of your service provider.
Peter said

am June 30 2009 @ 5:28 pm

OOPs meant to say Frank not “Krank” my bad he he
Tom said

am June 30 2009 @ 5:31 pm

I had trouble with the link earlier in the post. With the aid of the google gods, I found the page:

ttp://www.lyris.com/resources/email-marketing/gurus-guide/
Noah St. John said

am June 30 2009 @ 5:45 pm

Frank, you continue to be the class act in internet marketing.

Well done.

~Noah
Matt said

am June 30 2009 @ 5:46 pm

Could it be?!

Frank Kern actually does use what he talks
about in his stacking the cool content?!

If you experienced the pre launch for MC 2.0
in the “members” area, you saw that video
and thus know what I mean.

Thank you for demonstrating what this looks
like in real time. Darn pesky gurus hiding
the real stuff from us, then Frank Kern
goes out to bust the myth “once and for all”

Right on.

Yay for doing stuff.
Can Elmas said

am June 30 2009 @ 5:58 pm

Thanks for the secret info..
blogobrain said

am June 30 2009 @ 6:41 pm

Great stuff as always, i cannot surf. I ah surfed..i mean.. boogie boarded once in Virginia beach (boogie board is a small surf board when i was a kid) and coming into the beach the board stood up in the sand and slammed into my twig and berries right OUCH!!..so that did sit well with me.(Laugh now)..lol
Olav said

am June 30 2009 @ 6:55 pm

Wonderful fluid and interesting presentation. Great talk.
thanks Frank.
Gus Dempsey said

am June 30 2009 @ 7:58 pm

Hi Frank:
Great Video and information. It’s people like you that teach people like me.
I’am a newbee and a bit of a nerd with Tecky things.
Anthony McNeil said

am June 30 2009 @ 8:01 pm

Hey Now Frank,

Good information. I never thought about the first sentence being previewed before even opening an email. It’s funny how something so obvious can be over looked.

Keep putting out the great stuff…
Jay said

am June 30 2009 @ 8:11 pm

Frank your the best! I have learned a ton from you and you are making me $$

Jay
Onyema said

am June 30 2009 @ 8:44 pm

i really love all this information am geting,cos each day by day it keeps me going,i dont have much to say but big big thank you to Lungh tree.God bless you all real good bya!
Paulo Teller said

am June 30 2009 @ 9:43 pm

Dear Frank,
It’s funny to find Michael Jackson’s name mentioned here (in a good way). Why?
24 hours ago I posted a special email on my blog. It had been sent to me by a scammer, asking for some money, if possible, to be sent to mjorganizations - in cash - thru Money Gram or Western Union. No site, no blog, just an email! (this is a bad, very bad and sad way).
Now, back to your video.
It is awesome! Almost had a heart attack myself! And only nitro, under the tongue, could avoid the worse.
None of the best and ethical tactics and techniques is missing there.
Paulo Teller said

am June 30 2009 @ 9:46 pm

(Cont.)
Strongly advisable for the newbies to pay close attention and watch it twice or more times and take notes! Seriously.
Best wishes,
PT
Jay Rosenberg said

am June 30 2009 @ 9:53 pm

Frank,
The other day when you visited with Perry Belcher & Ryan Deiss one of them asked if you were a an “amateur gyneocologist” and snickered. I’m a guy and I was offended. How do you think women felt. It was not a Ha! Ha! moment. I am a hard core direct response guy, so when you said, “Everything counts” I know what you meant.
I decided to invest $2000. on Mass Control. So what kind of guy are you?

What’s up? Do you tolerate their nonsense heard by thousands customers/prospects?
RIch The "www.Speed-Investing.com" Guy said

am June 30 2009 @ 10:43 pm

Great New Video, Loved the reference to current events, active in MOST peoples mind, like M.J.

Thanks
Rich
Eli the Great said

am June 30 2009 @ 10:44 pm

Thanks for the blog bro. Hey one day ill see you on the top. Keep up the good work.

Eli The Great-
Michelle said

am June 30 2009 @ 10:59 pm

Awesome content. You should do a lesson on video marketing, so I can improve my views and click throughs on adwido. Afterall these are the mediums that generate the email subscriptions in the first place. Thanks for the great info.
John Bishop said

am June 30 2009 @ 11:02 pm

Typical Kern! Great video Frank. Thanks for some more super cool info. Can’t wait for the next email you send me. It’s like gold!
Jeff Davis said

am June 30 2009 @ 11:05 pm

Hiya Frank,

Great pre-sell as usuall!

:o)

Thanks for shedding some light on the 4 pillars.

I’m going to try your format for my emails…

I tend to ramble…LOL

jeff
Kim said

am June 30 2009 @ 11:11 pm

Hi Frank ,
Thanks for great information ! You made things easy to understand and straight forward . by the way , just wonder what kinds of food you normally eat, anything special diet food helping you to stay healthy and being so smart.
Thanks ,
KD
Jack and Jill said

am June 30 2009 @ 11:55 pm

Frank…you’re like a cross between the messiah and cartman dude…it’s awesome!
Dainaz said

am June 30 2009 @ 11:58 pm

Hi Frank

As always your work and the info you share is fantastic applicable and just gorgeous like you.

How can I be of any help to you? I am overflowing with social media info & knowledge and if I can be of service let me know please.

Feel Fantastically Fabulous
Dainaz
Usability Testing said

am July 1 2009 @ 12:11 am

Another great video - this sure looks like an interesting product and you’ve shared some solid insights. I noticed at one point you appeared to *accidentally* drop a swear word in there. Is it just me or do all of you “gurus” have an inside joke running about how many times you can use certain words in your public marketing materials? I’m suspicious because we saw some of this in the mass control videos too. Maybe most people didn’t even notice.

just curious. well frank if you’re reading this, please reply back.
David Husnian said

am July 1 2009 @ 12:58 am

Frank,

I basically screwed up my list and have to get them back so the reminders of this and the fresh insights are revving me up — time to go back through Mass Control I think.

As always, you provide the best stuff around…

David
The “Will Work for Mass Control” Guy
Szilard Matrai said

am July 1 2009 @ 1:15 am

Hi Frank!

thanks for the great info. The part about the pre -sell was very helpful for me.I will tweak my letters that way. The rest of the topics seems to be o.k. on my list, as I always followed what the greatest marketers /like you are/ are doing and using.

The opening ratio is the same in Hungary also:)

Greatings from the sunny Budapest/Hungary

Szilárd
Teemu said

am July 1 2009 @ 1:22 am

You can actually double your income from your list just by doing little improvements to these elements Frank was talking about.

Improve Deliverability by 19%
Improve Openrate by 19%
Improve Click Thru Rate by 19%
Improve Conersion by 19%

You now have
1000 delivered
500 opened
250 clicked
25 bought

You WILL have
1190 delivered
708 opened
421 clicked
50 bought

Only 19% improvement on each stage. Do You think You can do that?
dreamer_swan said

am July 1 2009 @ 1:50 am

Hmm, I wonder if this is what happened to all those job application emails I sent out?

Check out my Twitter: http://bit.ly/3wmLeV
auto entrepreneur said

am July 1 2009 @ 2:03 am

Very useful information, as usual !

“Merci beaucoup”
Dave Takata said

am July 1 2009 @ 2:36 am

Great contentual video Frank - no BS, not too long, well organized and worth watching!

Thanks,
Dave
Connor Gallagher said

am July 1 2009 @ 3:00 am

Hey Frank

This is cool man.

Good to see your practice what you preach (i.e. the triangle of trust) LOL…

Connor
Venice said

am July 1 2009 @ 3:40 am

Hi Frank.

A question: I noticed that you clicked (your fingers?) nearly every time you mentioned the word double. Is there a (NLP) reason behind that? Or was I imagining it?

Enjoyed the content of the video. Even for someone who’s not a ‘newbie’, there’s something new to try out in there. A great pre-sell for the Belcher product (I’ll use that tactic). Have to agree with other comments though, I won’t buy his stuff on principle (however tempted I am)- as I find his language offensive these days rather than amusing.

Regards. Venice
Leigh said

am July 1 2009 @ 3:47 am

Thanks, Frank.

I enjoyed that video and it was a good pre-sell. I was eager for more info but once I arrived at the landing page, Whoa! My “buyer spam filter” kicked in right away.

When I see the “Y” word (your instead of you’re) I know it’s time to leave. This tells me: 1)the marketer didn’t respect me enough to run the copy through the spell check 2)the marketer is unreliable. So how hasty was the product thrown together?
robyn kaires said

am July 1 2009 @ 4:13 am

hi frank.

thanks for being clear and generous in sharing your gems of biznes wisdom.

im new in the internet marketing world, just beginning to shape my website.

you give me directives and hope that i may be able to ignite similar sales tactics which i used in the hardworld in a past life.

cheers!
robyn k.
Doug Barger said

am July 1 2009 @ 4:37 am

Great video Dr. Frank Kernstein:

“Pomelit”: Is that the fruit you were prescribing that prevents heart attacks?

“Israeli experiments on rats two years ago showed that regularly eating pomelit - a cross between a grapefruit and a pomelo - or even just drinking its juice reduces blood cholesterol and the risk of getting heart disease. These findings have now been confirmed by clinical studies on people.”

These conclusions were recently published by

Dr. Shela Gorinstein

of the Hebrew University’s department of medicinal chemistry and natural products at the Hebrew University of Jerusalem’s School of Pharmacy. According to the article, published in the Journal of Agricultural and Food Chemistry, the citrus fruit (known in Hebrew as pomelit and to the world by its commercial name Jaffa Sweetie) also increases blood antioxidant activity, further improving chances of

preventing heart attacks.”

source: http://www.israel-catalog.com/product.asp?Product=7130

There you have it ladies and gentlemen. Frank Kern, improving email deliverability rates, increasing open rates, increasing clickthrough rates,
improving conversion rates and even preventing heart attacks!

(Thought you may get a kick out of seeing the golden fruit from Israel confirmed to prevent heart-attacks )
Atlanta Online Marketing said

am July 1 2009 @ 5:35 am

Thanks Frank. Some great insights in here I had not even thought of.

I am off to implement some of these now - I was about to send out an offer to my list this morning! Looks like I will have to tweak a few things before I do.

Have a good one
Make money with Affiliate Marketing through Email Marketing - livingchill.com said

am July 1 2009 @ 6:12 am

[…] by Parth on Jul.01, 2009, under Affiliate Marketing, Article Marketing I’ve been talking a lot about email marketing since I joined this forum. Frank Kern just put out a great video about how you can use email marketing to make affiliate sales. Check it out here: http://masscontrolsite.com/blog/?p=52 […]
Anthony Harris said

am July 1 2009 @ 6:22 am

I don’t go in for butt-kissing, Frank…I like to leave grovelling to others.

But I’m amused by your remarks about Viagra. Have you ever considered becoming a stand-up comedian?

Regards,

Anthony
Mike said

am July 1 2009 @ 8:16 am

Michael Jackson died? Wow.

..jk…

Great summary video Frank. Keep stacking the cool….great to see you using your own stuff.

Here’s the full link to the pdf on email tips, good stuff:
http://www.lyris.com/media/pdf/whitepapers/503_Lyris_Guru’sGuide_2008.pdf
Matthew J said

am July 1 2009 @ 8:27 am

Great Video Frank.

Like anything online; Keep it real, and people trust you and your marketing.

Don’t burn you list with some #$%$@# offer.

Later.

Matthew J
Jim Everett said

am July 1 2009 @ 8:54 am

Frank,
This is an awesome demonstration of exactly how the triangle works. I love it how first you teach us how and why something works, then you give us the real life example a couple of weeks later, without telling us that you’re using what you just taught.

Not only that, you teach us what it takes to successfully do something else at the same time. One of the biggest things that I learned here is that we have to keep giving our lists great value for them to keep taking action.

Thanks,
Jim
The Arrogant Director said

am July 1 2009 @ 10:28 am

Michael Jackson is dead???

Great tutorial Frank, thanks. Always relevant & appreciated.
Candy Lim said

am July 1 2009 @ 11:24 am

Thks for the video. I hope my forex blog will blow with your methods!
Karl Hummel said

am July 1 2009 @ 12:16 pm

Hey Frank,

What can I say, learning from you, is like attending a Harvard Psycology Professors private seminar on Internet Marketing and Sales!

Here’s Hoping You Catch Some Good Waves Dude,

Karl
Davor Debrecin said

am July 1 2009 @ 12:29 pm

Great stuff Frank!

The best part is that doing this you actually show us how YOU do this. I recommend everyone to analyze Frank’s email copy for this video. The subject line is “IMPORTANT (new video on blog)” and you can see the first few lines that actually include the URL. And in the URL there’s what-they-dont-tell-you.html It really builds curiosity - who doesn’t want to tell me what? and why is it important? And he only talks about the benefits you get, but not how to get them, ie. he doesn’t mention it’s about email marketing. So you’re now curious to find that out and will click on the links. All of this makes you first open the email and then click on the link inside the email.

I already bought Ryan’s Sneaky Email Tactics and it rocks! They divided the tactics into 3 groups: getting more email addresses, getting more emails opened and getting more clicks. And it’s all based on their testing, so they are sharing proven techniques to get more money from your email marketing. The biggest eye opener for me was the Green Mailing tactic. And it’s all about mailing the same email with a different subject line to the people on your list who haven’t opened the first email. You can repeat that 3-4 times and it doubled the revenue they got from one promotion - powerful stuff and soooo easy to implement, right?

On the other hand, Frank gives unique info here in the video and if you combine Frank’s stuff and Ryan’s, you’ll get massive increase in revenue from your email marketing.

Take care everybody,

~Davor
Shlomit said

am July 1 2009 @ 12:42 pm

Hey Frank,

I love it! I love the way you simply explain things
and make them so easy to understand.

Thank you
Shlomit
Vince said

am July 1 2009 @ 1:30 pm

hey frank,
what software did you use to build this site?
miss la jolla, hey, is that sushi joint still there on prospect? bird rock sush?
thanks for the info…does seem kinda basic tho.
v
QueensMary said

am July 1 2009 @ 3:42 pm

Frank, y cat, Mack, wants to see cat butts. but his typing skills lack.
hey, I always click on your emails. Love the video. Thanx for the grreat info.
Ed Caldwell said

am July 1 2009 @ 4:01 pm

One thing that was not covered in “Open Rate” is that if “preview” is enabled in the email service, isn’t that considered an Open? In other words, if the reader uses a preview pane, but doesn’t read it and just deletes the message, it counts as an open?
Andrew said

am July 1 2009 @ 4:15 pm

You’ve gotta love a good triangle of trust video.
Frank, you deserve a perfect swell and nice breaks
in La Jolla for the next 10 days.

Thanks for applying what you teach!
Andrew
Mariano Jauco said

am July 1 2009 @ 7:16 pm

Thanks for sharing the four key areas to improve my email marketing. Very simple and practical tips to keep in mind. Keep these short informative videos coming.
-Mariano
Eric said

am July 2 2009 @ 1:21 am

I love the info about spam traps - I wonder if there could be any relationship between these and Google Slap? (i.e. could that be a basis used by Google Adwords via Gmail to blacklist)

You always have such good energy in your audios/videos - makes it easy to just take action (just like you keep saying).

Thanks for all the wonderful info you present here!

Eric
Nick Hannigan said

am July 2 2009 @ 6:43 am

This is really stunning, as the rest of the website…just placed it in my bookmarks! Thx
John Adams said

am July 2 2009 @ 9:37 am

Nice video Frank - And perfect timimg for me, as it goes!

Spam filters are a REAL pain in the obvious place…

No, not your backside, but your back pocket. Knowing how to keep everybody happy, machines, humans, spiders, your aunty mable, and everybody else who stands in the way of e mail communications is a skill we all need to get right.

As usual you make your info fun and enjoyable (what was the name of that fruit again…)?!

Keep it Mr Kern. We like what you have to say.
Wishing you great success, as always.

Sincerely,
John Adams
Steve Gunn said

am July 2 2009 @ 9:41 am

Ironically, this email (the one about not getting stuck in the spam folder) got stuck in my spam folder. LOL
Kathy said

am July 2 2009 @ 3:28 pm

Hello Frank,
I love your sense of humor, you’re a sick boy. Perhaps you have read the book, “101 Uses For A Dead Cat”. For all you cat lovers, I have 2 cats and they are the most adored and spoiled creatures on this earth, so get a grip!

Anyway, I always get great info from you so don’t worry about what a few condescending, self-absorbed a**holes feel compelled to vomit up at you.
(Susan) Since you’re at a loss for words, perhaps I could show you some sign language?

I am at this moment working on my autoresponder series, so this is very timely. Thanks again,
Kathy

P.S. Feel free to share any info your little heart desires.
David said

am July 4 2009 @ 2:34 am

This stuff makes the difference

Thanks Frank
Nick LaVecchia, Jr. said

am July 5 2009 @ 12:11 pm

Very helpful information provided in a clear and instructive manner; well worth the time spent watching and taking notes. Thank you for directing me to this video.
Dan said

am July 6 2009 @ 4:53 pm

Is there an easy sure-fire way to get past the spam filters?
Joshua said

am July 6 2009 @ 4:59 pm

What do you do if you have already been blacklisted?
Tony said

am July 6 2009 @ 5:02 pm

Thanks for the tips on reputable email providers, that alone is worth the time to watch the video.
Mike Brockman said

am July 6 2009 @ 8:59 pm

Great advice contained in the video Frank.
You clearly explained how improving each of the four main pillars of email marketing just slightly, can create dramatic results in sales and profits.
Ricardo said

am July 12 2009 @ 11:54 am

Yet another reason you should trust Frank K
Very well said man, great job.
insider outline said

am July 14 2009 @ 11:17 am

Thanks for the ideas and tips . The video is nice. It was really useful.
Ricardo said

am July 16 2009 @ 10:06 am

i tried this in mass control, and my sales rate increased.
Rachel said

am July 16 2009 @ 8:05 pm

Frank…Awesome
Jana Cerna said

am July 18 2009 @ 7:10 am

Good video Frank, as always…

It’s hard to say anything “new” about email marketing but you did put attention to some important areas that are mostly overseen. Like the email headline + first sentence display in gmail, yahoo, hotmail - funny, I use gmail so why I haven’t thought about the opening sentence being displayed to my subscribers too? Now I will take an extra care when writing the first sentence!

Thanks for this video!

BTW, you relatively ‘behaved’ yourself in this video…I wonder whether you get lot of complaints relating to your use of language, I personally find it refreshing but(t) I guess some peeps don’t so would be curious about the ratio.
Idaho Ski Bum said

am July 19 2009 @ 2:10 am

Thanks Frank - Great video!

- Jason
Alex K said

am July 25 2009 @ 12:16 pm

Sweet video Frank! Lots of great points for sure…
Email Marketing Tips said

am July 27 2009 @ 5:52 pm

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Welcome! Watch Frank Kern’s Mass Control Video « TopQP said

am July 28 2009 @ 9:34 pm

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George Turner said

am August 2 2009 @ 1:52 pm

Cool video… So true… if no one gets (or) opens your email… what’s the point? Always great content!
Greg Sain said

am August 11 2009 @ 12:52 pm

Thanks Frank,

One idea I always use is when I finish an email, I don’t send it until i let it “rest” for 2 days…
I send it to myself and don’t open it for 2 days, to see if I am personally driven to act…sometimes I send it to a friend under an anonymous email, and call them to get their reaction.

Just another idea!

Thanks!

Greg Sain
http://whoisGregSain.com
Tom McCarrick said

am August 18 2009 @ 6:31 pm

“It’s not about the size of your list..” That is easy to say when you have 50,000 plus subscribers.

Tom
Gail Barsky, Esquire said

am August 20 2009 @ 9:40 pm

Frank,

Thanks for power point video on email marketing.

Do you think click through rate is more likely with video included in email marketing?

Cheers,
Gail Barsky
Darlene said

am August 22 2009 @ 1:08 pm

Just seeing this now, thanks Frank great info, and hey I do know something that can help make you heart attack proof. Give your body what it needs to take care of itself. see my site http://www.xlmax.ca and click on products. Read up on the Max GXL product!! You can order right off my site when you want to try it.
Perder Peso said

am August 22 2009 @ 9:17 pm

I was having some trouble with writing email and this is a great help. Thanks
ishabluebell (Market Samurai affiliate) said

am August 30 2009 @ 5:46 pm

Thank you Frank - this was just what I needed right now.

Sometimes I forget you have such useful stuff on your website that ppl don’t have to pay for :-))

Where the heck have you hidden your RSS feed?!

Isha
Joe said

am October 12 2009 @ 5:33 pm

you wont get anywhere with a list of 1,000 leads.
you need 40,000 min.

anyone making a lot of money online with 1,000 size list? I dont think so.
it’s very rare.
Francois said

am November 3 2009 @ 1:02 am

Really enjoyed the video, very valid points made.

Will follow some of them very closely.
Juan said

am November 3 2009 @ 4:58 am

Hi Frank,

That was great email stuff that also applies to ppc. Is the Ninja stuff part of some other program? I heard you refer to it a few times during the video.

Cheers
rumen said

am November 7 2009 @ 12:32 am

Hi Frank

Another great video- Thank you
This is a base for succesful e-mail
marketing.Some marketers need watch
this video too
Joe said

am November 16 2009 @ 9:56 pm

Hi Frank,

I’m new to SEM, internet business, etc. I don’t have a list yet, but if I did what is the difference between email marketing and spamming?
If I were to buy a list of people that at some point said they wanted related information to something else or some other product category or company they were interested in, and then connected the people on this list to a company selling related products; isn’t that spamming them, even if the sales letter and the product are really good and it gets through their spam filter?

Thanks,

Joe
Alex Arthur said

am March 13 2010 @ 5:24 pm

Another great post! Your points are simple. But the simple things are the ones we so often forget. Love the “math” about how handling all these simple things can lead to an explosion of results down the line too!
Dallin said

am March 25 2010 @ 2:20 pm

Thanks for the great info Frnak.
Mike said

am March 28 2010 @ 1:58 pm

You are right with the 4 factors .
Lawson Lawson said

am April 27 2010 @ 3:03 am

Thanks Frank,

I gotta tell ya, Thanks, I get a bit confused by all the different ideas out there but you really deliver in a understanding way …I come away knowing what I need to do. and feel good about it.
Lawson Lawson said

am April 27 2010 @ 3:07 am

What should I look for as far as purchasing pre opt-emails? they seem awfully cheap so I thinking, hmm? do you have a company that sells them you suggest?

Lawson L.
Lawson Lawson said

am April 27 2010 @ 3:14 am

I know I looking pretty green here, but double opt-in emails, can they be purchased? and if so, what is a good source to purchase them?
Natasha May said

am April 29 2010 @ 11:59 am

Hey Frank great vid. I am actually pretty new to your stuff. I can see why you get so many comments though. Great advice.
wilson said

am June 6 2010 @ 12:32 am

Thanks Frank,

I’ve not started list building yet but this is good info for me.