Learn From My Mistake
The kits mentioned in the video are all gone. Thank to everyone who participated in this experiment. What’s funny is that I didn’t really learn my lesson because November’s edition of Mass Control monthly has 6 CD’s, a DVD, a manual, and the “usual” newsletter.
Normally I send a DVD and a newsletter - but this month I went a little nuts. What can i say? I’m abundance minded 
Mr ClickBank - Ron Davies said
am November 6 2008 @ 12:52 pm
Nice one Frank.
The road to hell is paved with good intent… or is it no good deed goes unpunished? Anyway, great tactic :>)
Ron Davies CD, MBA
Ben said
am November 6 2008 @ 1:02 pm
Nice work Frank,
You’ve managed to re-launch Mass Control, and now your monthly program…
I dig your “maximize your current list” vs “convert more leads” model.
I wonder what the NEXT big Frank Kern “thing” will be?
Nice.
Ben
http://www.yourresumeassistant.com/
Chuck said
am November 6 2008 @ 1:25 pm
Frank!
Great video!
It’s true the big box “O” stuff contained a LOT of great material. Personally I appreciated everything you sent. I’ve watched every minute of video one time through so far and will go through it over and over with a notepad and some aspirin. (Aspirin for writers cramp)
Anyone serious about internet marketing needs to be watching your stuff and they need it every month forever! IMHO.
For me it was like Christmas! And I’m already working on applying what I’ve learned. I’ve got feet in both worlds (online and offline) I’m using some of your ideas to help professionals build their practices here in Orange County and I’ve established a deal with a Coach in Denver to bring their stellar materials on-line.
Personally I thank you for sending me so much! I’m looking forward to more.
Chuck
Ryan Wade said
am November 6 2008 @ 1:27 pm
Dude… you’re stuff ROCKS man. It was A LOT of stuff, but it is all freaking AWESOME!
Thanks again, and we’ll talk soon,
Ryan
Andrew Seltz - The Go-To Guy! said
am November 6 2008 @ 1:29 pm
Frank,
I took you up on this offer and the content you sent was absolutely awesome. The behind the scenes look at Mike Filsaime’s 7Secrets launch was priceless (now I know why he makes so much money) and the seminar DVDs are worth thousands all by themselves.
Just this past weekend I listened to Eben Pagans presentation while working on a project around the house - great stuff.
Sorry to hear it wasn’t a success like you wanted, but I have really benefited from the content you shared.
Andrew Seltz
The Go-To Guy!
http://www.SixEvilSecrets.com
Kevin said
am November 6 2008 @ 1:35 pm
The “Ethical Bribe” is being used a lot now-a-days. My first experience was with StomperNet, then Ed Dale, then Yanik Silver just 5 minutes ago. It’s a great marketing strategy and to be honest, I just grab the freebies. If people just learn how to read into the stuff you and the other gurus give out for “free” they can be really successful.
Everyone keeps thinking there MUST be a whole lot more… not really, just a matter of application and follow-through. If people would just stop expecting to have everything on a single platter, they’ll soon realize that they can do more themselves.
I missed out on your package, but I agree with the many reasons of cancellation. Many of the gurus are offering too much. There’s too much to learn for us to learn from one single “guru” and stay with him. Anyway, I’m rambling. Love your work and your videos, Frank.
Jeff Davis said
am November 6 2008 @ 1:46 pm
Hi Frank,
That was a fantastic marketing lesson.
I love your videos.
And I really dig your slide guitar.
And your powered skateboard…;O)
You have arguably the best videos,
you should do a how to, and show us
how to get those great results on video…
With a little video copywriting tactics
thrown in…
Because,
when I grow up, I want to be like you.
And not a D.I.C.K., LOL
Keep on rockin!
Jeff Davis
Geo said
am November 6 2008 @ 1:50 pm
Frank, you really need to stop!
You can’t spoil myself and your fans with all this
great information!
If it matters to anyone the Mass Control Monthly
is by far underpriced even at the whooping $297/mo.
It’s one of the bills I smile at when I see it on my credit
card. The next one is the new car I got 2 months back
which I credit your teachings along with the teaching of
my great friend Ryan Lee of http://www.millionaireworkout.com
Thanks Frank for all that you do!
Woody Crenshaw said
am November 6 2008 @ 1:50 pm
Frank,
I agree that it was a lot of stuff. I have finished everything except the last 3 discs of the Seminar and some of the Action! Monthly DVD.
I have done the exercises you give in the Seminar (and Core Influence) DVDs, and I have just put up my very first website and I look forward to launch my first product next Friday.
I feel that I have done this quickly, and a major part is because you instill the virtue of taking action when you teach. That is what I have done just form spending $17 on your product, and I feel it is going to make me a lot of money.
If you want to see what you have done, my website is: http://www.borntobreathe.com
If you don’t then that is fine, I will continue to subscribe to the Mass Control Monthly and reap the benefits that others are missing.
Thanks Frank.
Brett T. Smith said
am November 6 2008 @ 2:03 pm
Hey Frank,
Great lesson for everyone… thanks for sharing!
~Brett
http://www.FreeTrafficBigProfits.com
Trevor Mauch said
am November 6 2008 @ 2:11 pm
Hey Frank… when I got your package I was blown away by the stuff I got… and have gone through it all… great $hit.
For me… the $297/mo just didn’t do it for me… so I’m one of your cancellations ;-).
But…
The funny thing is… and I’m sure this was part of your master plan… that you closely followed up that launch w/ your relaunch of mass control… and truthfully… all of the stuff I got buttered me up for your stuff even more… and since I cancelled I felt even more compelled to “reciprocate” and fork over my $2k… funny how things work huh? Also, Filsaimes bonus was a huge driver and I’ve already made way more than the $2k w/ Filsaimes stuff and w/ your mass control stuff… in fact I’m right in the middle of a launch right now… we’ll know how it pans out by Thursday of next week.
Keep up the good voodoo-like work man… I knew I was falling into your scheme… and seriously I was amazed at how damn easy I found it to type in my credit card # to hand you $2k… great thing is that your stuff works way better on non-marketers… so it was a damn good investment bro.
Chat soon,
- Trevor
P.S. - I’ll update ya on the launch… small internal launch before we roll out w/ our JV’s in early ‘09.
Daniel said
am November 6 2008 @ 2:37 pm
Lot’s of experiments, just like Claude Hopkins says. Test test test.
I enjoyed reading through the material in this package, but I couldn’t finish the videos. They were just too crude. I’m disappointed because it really is good stuff and I wanted to learn it. But, when you launched it out you acknowledged that it was a chance to see if it was a fit for me (the consumer). Naturally I didn’t stay on the monthly plan either.
Best of luck Frank.
Lisa Marie Mary said
am November 6 2008 @ 2:37 pm
I absolutely loved your big box of stuff! Loved it! I just haven’t quite MMEMFM yet to be able to afford the monthly price. Dang me, though - I was jones’in when I saw you tweet about how big the Nov. pkg. is!!
Thanks so much for everything, Frank! Seriously, you ROCK!
Ronnie Lane said
am November 6 2008 @ 2:50 pm
Hi Frank…
You need to Take some time off -
At least for a Just a Few Hours —
Get that Cool little Steel Guitar & Amp and come on Down to Patricks II Tonight Thursday (Nov 6th) next to Hard Rock Cafe on F street and play some Rockin’ Blues with my Band— 9pm to 1am — In my band you can make No Mistakes — It is what it is — :)— If folks don’t dig it ..? It’s their Problem…!!! -:)
Let the Music COOL your Rockin’ soul…Forget about the internet for One Night..
Just Do it..
Ronnie Lane
Still Rockin’
Ric Adams said
am November 6 2008 @ 2:54 pm
Hi Frank
Loved your package, it looks great, nice clean, white box, very professional & it sits right here beside my right foot, just waiting to be opened.
Loved the video, really cool . . .
I just retired (September, 08 / $100K / year job as an electrical engineer), have been in the business of trying to make a living online for about two years now (made $136 on Clickbank last month, but I’m not really sure how I did it.)
Fortunately, while I was working I completed Alex Mandossian’s Teleseminar Secrets, bought Mike’s Butterfly Marketing & 7 Figure Income, Matt Bacak’s Internet Millionaire Coaching and Internet Marketing Dirt (my next action is to get all of them in a pile so I can see what’s in them), Dan Kuschell’s Prosperity Based Living, Got Adobe’s CS3 Development Suite, I’m a member of Mike’s Job Crusher Membership site, Tellman’s ListBuilding Club, Mark Joyner’s Simpleology, Jeff Herring Article Guy, Lynda.com online training . . .
and
Mike and Eric’s JC/VIP Mentoring, which I am about two month’s behind on, but, still in there hacking away. I decided to focus on it, since I first got started with Mike, and I decided to stick with this one as a priority. I’m happy so far, but I get an interrupt from the family that lasts somewhere between 2 minutes and 2 hours about every five minutes.
I’m so happy when they all go to the mall, help the economy out, and leave me alone . . . .
I’m having a battle with HostJett (they just shut down all my sites I had with them) and PayPal, can’t get either of them to talk to me (Tellman warned about this somewhere in hos videos). They have my credit card (it’s good, according to the bank), but they can’t seem to get paid for some reason, and they don’t respond to trouble tickets, e-mail or phone calls.
I’m not too bad about hacking away in HTML, I can put up a website, buy Domain Names and find a host and ftp stuff anywhere in the world, insert links and images, etc. . . . .
My computer sometimes coughs up a hairball, something about .NET Framework and XP, IE, they can’t figure it out. I just discovered that Firefox sometimes works better than IE-7 for some websites.
I just added up my purchases for this year: $29K (I thought it would be ~ $10 - 15K).
Obama makes me paranoid. Please convince me that he knows what he is doing and that he’s going to do the right thing . . .
I’m probably going to have to bail on your offer, but what you should do is send out an e-mail on a monthly basis with an option, so I can opt back in when I get a free minute?
/ ric
Maria | Never the Same River Twice said
am November 6 2008 @ 3:12 pm
Frank, love your stuff and loved the “Box ‘O Stuff.”
Let’s be honest, though. Your “storage system” is what I would call a “binder.” It’s a nice binder, but it’s still just a binder with some CD sleeves.
But, keep rocking and I’ll keep watching (and buying) your stuff.
EDIT FROM FRANK: “Storage System” sounds cooler though
Star Riley said
am November 6 2008 @ 3:16 pm
Even your so called mistakes teach me way more than my own best success so far…
My dream is to one day walk up when I’m done sleeping in a world were America can have a black president and we all work together to the benefit of our great nation.
When I then look in the mirror I realize I’m a Frank Kern clone and my bank account agrees with that belief as well, by overflowing with green joy…
God Bless You Frank
I’m half way their.
“Your Online Friend”
dan said
am November 6 2008 @ 3:27 pm
dude, you ROCK.
This is made me a ton of money.
Thanks.
dave said
am November 6 2008 @ 3:35 pm
Still working my way through the “HUGE welcome package” of information and I have loved all of it so far!
Frank, you have a way of communicating that is very raw and I can’t help but watch every second of video I see with you in it.
Keep the content coming!
cheers
world wide weller said
am November 6 2008 @ 3:40 pm
I am the lock me in a room and stuff it in my brain type of person!!!!
Give me MORE!!!
Thanks Frank.
Data Loss Horror Stories said
am November 6 2008 @ 3:42 pm
Man. I’m so peeved that I didn’t take advantage of that offer in the first place.
anonymous said
am November 6 2008 @ 3:47 pm
yes, that is the way I felt also. I was just like “oh, I’ll let someone else get this, they probably need it more than I do, that’s waaay too much to deal with.” But me and my girlfriends still muse at how funny Spedenko was and we learn things from your vids you give for free.
Kraig Mottar said
am November 6 2008 @ 3:50 pm
I’d like your stuff. If it can really make me lots of money. Though if you are able to make lots of money doing it why not give it away. Some people will volutarrily share with you.
Adam said
am November 6 2008 @ 3:55 pm
Is this offer going to be JUST like the previous offer where the $297 isn’t billed until after the first 30 days or is it billed automatically at checkout???
Elliot said
am November 6 2008 @ 3:58 pm
Spot on message, Frank. Remember the old axiom: “How do you eat an elephant? One bite at a time.” You have successfully spun your lesson learned into another marketing secret revealed.
Patrick Schwerdtfeger said
am November 6 2008 @ 4:00 pm
Frank - you do a great job. Your marketing approach has inspired my own video campaign on YouTube. Thanks for all the great information. I’ve incorporated some of your points in my own 52-week e-course, giving you full credit of course. And in the words of my best friend, never market to yourself! I completely agree with your message here.
Matt Gill said
am November 6 2008 @ 4:21 pm
Nicely done dude. I was at the live mass control event and I bought the DVD’s. I highly recommend people grab this while they can. (even if your mother did ——- the entire ——- )
Benedict said
am November 6 2008 @ 4:22 pm
Frank,
As always, you moveeee the freeline : )
Benedict
Style Development Dude
http://www.kinowear.com/blog
garry said
am November 6 2008 @ 4:41 pm
thank,s Frank that,s exactley why i didn,t buy your stuff, cos your free stuff is amazing and is enough for now once i get my head around it and all the other free stuff every one else is giving away man i,ve been trying to figure out how to make a million $$$$ in my life time AND you say you make in ONE HOUR that got my attenton,BUT us mear mortals have years of bullshit programing to down load ist, I,LL BUY YOUR STUFF MATE just clearing some space in the noggin,your in my MINDMOVIE so you,ll here from me soon $$$$$$$$$$$ BIG SURF,S UP MAN,g,day from oz,,,,,,,p,s cant, you aford shoes!!!!
Tressy Tresmark said
am November 6 2008 @ 5:08 pm
Hello Sir Frank Kern
I will not take this offer. Don´t get me wrong, I would love this stuff, but I cannot bring myself to take you up on it, because I cannot afford to pay for your newsletter. I know, I could have said yes to this stuff, and sent you an e-mail afterwards that I can´t afford your newsletter. But that would be wrong of me, and I would feel bad by doing so. But that´s just me.
The lesson, yes… Less is more.. First rule of marketing. This maybe prove why the sentence “step by step” sells so well. Maybe “the million dollar napkin” approach would be a better way to go..
Susan said
am November 6 2008 @ 5:20 pm
Frank
Only you could get away with admitting that you’d got it wrong, but then saying, “hey, I’m going to make the exact same mistake again”. Of course, while pointing out to folks that what they should really do is shut themselves away for a few days to go through the stuff you’ve sent them.
But you’re right to point out the dangers of ‘information overload’. Not only do you risk losing the chance to serve those people, but you also run the risk of paralysing them with the fear that they’ll just never be able to learn and apply everything.
Ever think about splitting it all up into a weekly, digital, low cost, package, just for the ‘little’ guys out there? Gives you the chance to feed them the bread and butter, until they’re ready for the meat and potatoes. Just a thought.
Be sure to keep up the videos though. Gotta love your style.
Susan
Ian said
am November 6 2008 @ 5:23 pm
I love your videos. I love what you say, but If people are saying ‘hold on. Too much info’ I say get your head out of your arse. Don’t you just love people and how they moan.
Keep doing what you are doing and don’t stop.
Felix said
am November 6 2008 @ 5:27 pm
Howdy Frank,
Your video makes excellent points.
Like you, I love tons of stuff that I can dig into to find solutions.
However, my best friend on the other hand is like most people and hates tons of stuff as he just wants the bottom line.
Two sides to every coin. The majority though, like it short and sweet.
Many Thanks for your eye-opening video, whose recommendations will be taken into account in my marketing.
Best Wishes and Warmest Regards,
~ Felix, Information Centers
http://www.HowMuchDoesLifeInsuranceCost.com
http://www.InternetWebTraffic.com
Gary Schafer aka Irman_1 said
am November 6 2008 @ 6:11 pm
Frank,
Ive found and I’m pretty certain you have as well that stuff in my closet eventually gets reborn; perhaps not by all but the residual after effect compounds so well with the newbee that the honey no the nectar,is of the gods… of course,after fermentation. Hell its like findin redhots in your old toy chest.
G’
chuck hall said
am November 6 2008 @ 6:50 pm
Yo Frank!
Great observation! I have run into that overwhelm also when I have ordered stuff. It’s a real problem.
I must say that I have seen the package you’re referring to, and I have gone over it in earnest twice! I am now on my 3rd go at it, and creating a terrific launch for my niche. Thanks for the Mass Control. It’s alright!
Best
chuck
Fuzz Ishaq said
am November 6 2008 @ 7:08 pm
G’Day Frank
Your approach to online/offline marketing is summed up in 4 words:
1.transparent
2.honest
3.customer focused
4.quality
It’s no wonder you are successful!
Fuzz Ishaq
David Schwind said
am November 6 2008 @ 7:09 pm
Hey Frank… guess were all a little OCD… as that’s exactly what I did: Locked myself in a room and went through everything asap.
BTW, I own all of your stuff, and am still receiving my MC Monthly… And as each monthly DVD, comes with about 4 main modules, I would easily pay $297 for EACH ONE of them…
Thats the difference I have seen in my businesses.
Everyone should buy your stuff. All of it!
Thanks brother for controlling the masses!
-David
E-Biz Booster Blog said
am November 6 2008 @ 8:41 pm
Too Much Is Too Much Even In Internet Marketing
Frank Kern Marketing guru and genius Frank Kern admits a costly mistake.
He had produced at first 2,000 and then another 1,000 sets of his best marketing material containing 9 DVDs, a book, a 150 page special report, and a newsletter. Mid August 2
Dirk Poulsen said
am November 6 2008 @ 9:02 pm
“Frank Kern”,
Admired by many, scorned by few.
Not to shabby for a Red Neck GA. Guy!
Just have to say Thank You Very Much.
Dirk Poulsen
Sofia Esteben said
am November 6 2008 @ 9:13 pm
Dear Mr. Kern,
I live in the North of Spain, we get you all the way over here - just so you know. Most of my friends have film stars or pop stars as their idols…
Your mine! I can’t get a poster of you anywhere - I think you need to include one on your blog so people can buy it.
One day I hope to go to one of your seminars - my first obstacle is my father, I can’t imagine he’s going to let me go all the way over there to see you, let alone listen to a pair of nobley knees in shorts, plus when I show him your briliant videos he doesn’t understand a word your saying - which doesn’t help.
Anyway you’re the best!
One day I’ll get to see you.
Your Biggest Fan Sofia
Breaking Dawn Revelation
Matthew Detrick said
am November 6 2008 @ 9:49 pm
Hi Frank,
Dude, your package seriously blows much of what is currently out there to “teach” marketing out of the water. You teach without the quotes.
Though I know much of what you know is derived from genius minds, your deconstruction of principles that work make your stuff worth it. We can soak up all the information int he world, yet the power lies not in knowledge itself but in the power of focused application of that knowledge.
Where does the power to apply what we learn come from?
…well, it’s contained in your secret in the special report.
Be well my friend.
Sincerely,
Matthew
James Baines See Fenemore Theabald Jerald Francis Demering Bacardi DeZarn said
am November 6 2008 @ 10:06 pm
Anylisis Paralisis! Nevertheless,I will eventually catch up! Personally, I think (alledgedly) you’re the greatest! garry’s comment earlier suggests he may not live near a beach. My understanding in California, the only way you can tell it’s a formal event is that most people are wearing socks.
Barrack on,
Jim
Rob Michael said
am November 6 2008 @ 10:39 pm
Hey Frank, thanks!
I happen to be like you, I spend 14 hour days as an information sponge so I can join the ranks of Information Marketing Greats like yourself. I got my Internet Marketing Dirt Newsletter from Matt Bacak, and he sent me to the http://www.blackmailkern.com site to get the package, but there were problems with the site, so I was planning on getting up at 6am (I don’t like 6am unless I’m still up from the night before) to call their customer service dept.
Distraught, I went and checked my email, saw your name there, had to click on it, and miracles of miracles, a second chance..something I know of being resurected from the dead twice before. Thank you Lordy!!
I was there at the first launch, awake unusually early to get on the action like a kid at Christmas, only to get the lump of coal in my stocking… The Mass Control System Has Been Sold Out. Under an hour? Dude, it lasted less than ten minutes!!
But I’m here to be a leader in an even bigger yet related industry (See Website Name), soon to be a TRILLION dollar industry…no more disease Industry if we have anything to do about it….perhaps we might JV in the future…? Anyways, to paraphrase Dan Kenedy paraphrasing someone else “I want everything, and I want it delivered! Guess I get what I want finally. $297 is an amazing value! Thanks again Bud!
mm said
am November 6 2008 @ 11:21 pm
So Frank our friend….
1) how much did you actually make already, not only in sense but in DOLLARS?
That number yu never gave us. How much were the total sales retained to date on that enormous investment you made in giving away such an ethical rich rewarding offer.
Please provide us with the numbers, so we can evaluate and maybe even test the system in light of your numbers, and see if we can meet them, match them or do worse.
2) secondly, i too wanted the package, but did not want to order, take it all
from you FREE and cancel, i.e., do what so many people do on the net, “free food and booze, lets pig out”, so I didn’t.
But now that I see that you did end up giving away so many “highly” valued kits,
I was wondering, if I could get one too, and not pay too?
I mean, if we are going to be ethical, and explanatory, it should be a two way street… you want people to value you as a human being, your efforts and words in the above video, that is the basis for the video, to say “hey, this guy is great”… “he’s ethical, honest and fair, I want to work with him either today or in the future”…
So I’m saying, I knew I could have ripped you off too, but didn’t, because I too am ethical, but I don’t have the money for your product, newsletter, package and am doing just fine without it.
So I am hoping you will say now- say “hey, this guy is great”… “he’s ethical, honest and fair, I want to work with him either today or in the future”… YES, I shall give him the whole $2000 package free… at least with him I might have a future, all the others who took it and backed out, they actually were taking it for themselves, with the intent to not pay… and now they have my 15 hours of incredible valuable info on their shelves, in their home, and didn’t reimburse me a cent, not even for the mailing fee!
3) And here Frank is the tradeoff for the freebie,
I give you one back in return something right now, proven, tried and tested. So I know the value is there for you to ride with it…
SO here is my video…
I too sell an expensive program (note the word “program”) and it too
has tons of information… and it is continuous… and it’s all online, nothing “hard” (dvd’s, boxes, binders, whatever) is given in the program, its all online… and once we start the program you yourself realize that this guy knows his stuff (which actually is what you paid for but once started you immediately find confirmation yourself, you self convert)AND you cannot ever feel you got it all. You yourself have the feeling that there is more to come and that you DO need it. In other words, you feel you have to stay ENGAGED.
1) nothing is given away for free, this program costs!
And my personal intervention in my clients affairs, who do the program, is continuous, in depth and active at our online forums…
And the answer to your problem above is:
Don’t drop it on people, don’t allow them to do with it as “they” would like, but rather, you must be courageous and stay the course, you must give them the chunks, and make them “act” on the chunk, to get the next “chunk”… piece by piece they must take action… and since they paid a fortune, you can bet the bank they will “act”, (and will keep acting for a while at least, at the least long enough so that you make some return on your investment if they cancel later, you break even)… (that’s why I asked above, what are the numbers, withtout them the whole video doesn;t mean much to us, your students)
And why don’t they cancel you might ask?
They don’t cancel because each and every step of the way they get *self-motivated* to keep taking steps, i.e, whatever it is you are offering them, or asking them to do, or better yet “making” them do in order to get the next chunk (which they already paid for in advance), BETTER BE REAL. Personally, I think MAKING THEM DO is better reference point, yes, even though they paid, there is no customers knows all, customer knows best… you are the master, you know best, so even though they paid big money, you make them do, because like a parent, you take care of your children… letting them do as they like leads to rowdy children… and anyway, do children really know what they need to do? DO they have beyond intuition, enough accumulated “experiences” to really know… so your starting point is they do not, they don’t, you tell them exactly what to do and they must follow your instructions to the dot… after all, you know, they don’t and that’s what they are paying for, to learn how to know too.
If it’s BS that your giving them, then of course the system won’t work and you end up with dropouts rather than disciples.
But if its the real thing and they keep converting, every step of the way, they not only will stay around, but in the future, they will want to go the next level with you… money stops being the issue, the issue becomes their own self development.
Peace dude,
Wishing you all the best,
I sure wish you would make a video presentation for my program, for I know it would be a fantastic presentation if you did it, and we could share the sales… but first send me please the kit you talked about in the above video… I want to review it and have something of Frank Kern’s in my house too.
mm said
am November 6 2008 @ 11:41 pm
Further to the above,,,,,I guess what I am saying in the above is it is NOT the values Frank, they are not the problem (that was the conclusion of the video), the problem, the bug Frank, is in the delivery system…
We all are throwing our values out all over the place… people take what they want to take, assimilate what they can, and disregard that which they cannot deal with… so its not a value thing, its a system delivery bug.
Peace,
Sam said
am November 6 2008 @ 11:51 pm
Hello Frank,
As always your tips are GREAT…
Keep up the good work.
Jack Dillon said
am November 7 2008 @ 12:14 am
Hey Frank. I’ve watched most of your videos, whacked and unwhacked, and have enjoyed them. I didn’t take you up on this package in august, and I won’t this time because I don’t have a web site up and making money, and I like to think I’m too ethical not to just get the freebie stuff. Hope to catch up with you in 2009 so you can take me to the next step.
Keep up the great work. It’s hard at my age to go back to my old jargon of the 60’s, but you do rock.
Jack
Zeta SM said
am November 7 2008 @ 12:41 am
Hi Frank,
Congratulations that your video is very good for our as your member.
And i as your member very proud can be one of your members.
I just want to give more advise to make your web can be knowing by all peoples in this world and your members can more growing up more than this present time.
Why we not make some charitie to the poor sociaty and the minority on family economy?
Can you thinking about it?
Thank’s and sucess
My regard,
Zeta
Christopher said
am November 7 2008 @ 12:55 am
Hey Frank,
I didn’t take you up on your offer because I knew it would overwhelm me. For what you were asking for all that stuff I knew you were losing money and expecting to make it up on the news letter. Which was way out of my price range right now. Being a Newbie and all. So, I just had to pass and not take advantage of you. We all make mistakes! And hind site is 20/20. What you should have done is polled your list to find out where they are in there marketing. Newbies still working a full time job or full time marketers doing this for a living. The fact is less is more! Not everybody on your list has made over a million dollars and has the time to lock their self in a room for a couple days to absorb all this information. Here is where you went wrong! You don’t know your market. Isn’t that like one of the first rules of being a marketer? To your defense though, you probably know 5,492 rules and I only know the first 10 and that is only if I check my list. You need to visit with some newbies a little because that’s your market you are trying to sell to. The bottom line is hanging ten is fun but you have to hang out with your market if you want to keep making sales and stop treating us like your personal cash machine. No offense intended! And I don’t expect to see this post on your blog. Just don’t take me off your list. Consider the source and have mercy.;-) You probably have forgot more than I even know about marketing. And you will still live and not die just because of one mistake. Press on Buddy!
Kurt Hagemeister said
am November 7 2008 @ 7:54 am
Your material is great, no doubt. But, I fully identify with being overwhelmed by too much information. I’ve bought a number of products over the last few years that simply have too much “filler material” that really doesn’t focus on the main objective of the course. To me, DVD’s of live seminars often fail to deliver on value for a number of reasons: can’t hear peoples’ questions, the “pitchfest element”, video quality, etc.
I think what’s needed more in the IM world are more pure step-by-step courses or systems that deliver the content in bite-size pieces. Also, a lot of times, courses fail to explain WHY they tell you to do something. That’s a biggie because that enables someone to understand the thinking process of the expert who wrote the course. Frank, your stuff is really well done in this regard.
Generally, people today are tremendously time-challenged. They’re often trying to start an internet business while working full time, raising kids, etc. Also, different people assimilate information at far different rates. Sometimes, it just takes longer for concepts to sink in and for them to take action on it.
But, the process used in this launch was a tremendously valuable lesson in and of itself, even if you didn’t get the Big Box. It’s a great model for building a continuity business. Thanks for the video and lesson-learned!
Kurt H.
Rick said
am November 7 2008 @ 11:40 am
Frank,
As someone who tried and quit, I thought you might like my thoughts on the offer. God only knows I probably owe you that, and more, for all the product you sent.
You almost got it right. Yes, you overwhelmed me with content, but that was OK, I got through it. To me the real problem was you under-whelmed me with the monthly continutiy product. I felt like you just threw it together as an afterthought. Sort of a conceited “these jerks will love anything I send them”.
And yes with all that content, it will take me months to apply what I have already learned. Why buy more carrots when I can’t eat what I got!
Your also right in that you should have spoon feed me, I probably would have been more likely to stick with you if I felt that each month I would get a couple of little tidbits that I could apply and the content was something I looked forward too.
If you take a way one thing from my thoughts: if you want the big bucks for the continuity product, the content really does have to be special.
That’s my take on the offer.
Regards,
Rick
Carlo Rodriguez said
am November 7 2008 @ 6:32 pm
Hi Frank, great video! That you say is very true. Because a have a lot of stuff and I can’t read and apply everything.
Great Tip
http://www.attachmedia.com
Chris said
am November 7 2008 @ 11:01 pm
I’m confused. Are we billed $297 UPFRONT (this is what the order page implies), or does the billing begin in 30 days?
Clay Franklin said
am November 9 2008 @ 5:59 pm
Another Gem of knowledge.
Got to say I love this big box o stuff and can hardly wait to get my November Mass Control Monthly. I have set aside time this week to get out of the office to read “A Year In The Life Of The Man Behind The Curtain”.
The October Issue of MCM was so intense I had to get out in the wilderness to be able to just read it and soak it all in.
This stuff is so good it should be gold plated.
It is nice to have to look back at past issues as project reference material expecialy since it is easy to find in the special storage device.
If you liked the idea of “guilt by association” then you will love this chance to get behind the scenes with the master for a pittance of what it cost a few years ago.
Tshimangadzo ndou said
am November 10 2008 @ 4:59 am
I am here so reflexible to learn and get succesful please, but through your help.
Thank”s
Dave said
am November 10 2008 @ 4:53 pm
Yo yo yo, Frank, awesome spin on the situation. For me, it’s not the “overload” of information that keeps me from buying it. If I want to learn how to be a champion skateboarder, I first need to learn how to get on the board, and get rolling. Then, with momentum, as my skill increases, I can go faster, and develop tricks and fancy-ass moves. With internet marketing, if I could figure out how to get on the board and get the wheels rolling, then I’d buy all your stuff to develop my momentum. Right now, it’s all about the inertia of ignorance- how to get started? If I could talk with someone and get even a little bit of direction, it could be a nice “push.” Dave, La Jolla.
Brett T. Smith said
am November 11 2008 @ 12:50 pm
Hey Frank,
Thanks for the video..
You rock my man…
~Brett
http://www.FreeTrafficBigProfits.com
Scott Hoffman said
am November 11 2008 @ 2:04 pm
Hey Frank,
I am one that can say, that “Box of Stuff” that you sent out rocks beyond measure, I LOVE it and the value is beyond measurable.
Thanks for sharing that awesome marketing tip on overwhelming the customer with too much good stuff can not necessarily be the right choice…
Great wisdom!
Thanks for all you do as usual my brother…
Scott
PS: The best book that I ever read on Social Media and How to use it the right way to explode your business was just released today…only about 800 copies left…check it out http://tinyurl.com/49jtf7
Michael said
am November 11 2008 @ 3:22 pm
Frank,
You are definitely the master. I have no regrets becoming one of your followers.
The beauty of your advertising is in the presentations. And although I have studied your stuff since last February with the first launch of Mass Control, I still have yet to get down that “average guy” tonality you bring across that somehow makes most people urgency want to do whatever it takes to own what you are talking about.
I guess that is why it is called “Mass Control” huh! LOL.
Thank you for teaching and sharing a part of yourself to the Internet Marketing arena. I hope that one day I will get to sit down with you and just drink a beer and shoot the shi…er, talk!
Michael
http://One-World-Marketing.com
Sam Smith said
am November 11 2008 @ 4:55 pm
I have gone to take you up on your offer but I don’t know if it means I pay $297 upfront or not.
I want to try your products first.
If it does mean I pay $297 now, which is what it implies, then I am actually quite disgusted with you underhanded tactics.
Very sneaky and it leaves a bad taste in my mouth if that is the case.
Please respond dude.
Sam
Arieljoy said
am November 11 2008 @ 5:01 pm
Hi Frank,
Thanks so much for your generosity. I discontinued the continuity program because of financial considerations, and I agree with you that if too many things are sent to me at one time, they end up sitting on a “surface” somewhere in my house and I never get back to them.
Thanks for being transparent; it shows that you respect us.
Izzy said
am November 11 2008 @ 8:54 pm
Hey Dude! Great offer … but you’re not even reading comments here?!?! Many have already asked if the 297 is upfront or after 30 days trial…So what is it?
Thx Dude
Izzy
EDIT FROM FRANK: Here’s what it says in big black letters on the order form, right above the “order button”: Mass Control Monthly Subscription $297 Billed Today
Sam Smith said
am November 12 2008 @ 4:20 am
Well Frank,
Thank you for your comment.
However, like I said above I don’t like it when I feel like I am being deceived.
Just letting you know dude!
You say “in big black letters” but in fact it is the first time this is being mentioned anywhere that one is to pay $297 straight away. More so because your earlier release gave you 30 days to review if I recall.
So why is this not mentioned earlier either in your text or being more upfront about it in your video.
As I say, you have certainly spoiled your reputation a little in my eyes.
Perhaps you didn’t intend this? Time for another video I think…
Naomi said
am November 12 2008 @ 7:59 am
Just a quick comment;
Frank, I enjoy all your stuff too, because you seem like such a real guy. And a fellow Californian to boot - I’ve never spent much time with East Coaster types so I’m not sure I could relate.
The comment is: in this video I kept waiting for you to say what I was thinking - which is this: a lot of people would LOVE to do do what you like to do, shut yourself in a room and absorb all the information in a few days. BUT, unfortunately some of us have not been able to quit their day job. Our time is quite limited for now. I am even considering taking some vacation days to do just that; shut myself off from the world and get my business a jump start. It’s always “someday soon” I’ll have more time. It’s a very frustrating situation.
Thanks for all the inspiration, and lots of smiles, you give so freely.
Note Taking Nerd said
am November 12 2008 @ 3:35 pm
Frank,
I love how open you about your adventures in bidniz.
One of the people who’s always inspired me to buy what he has to offer is Jay Abraham.
You my friend have followed in the footsteps of the master of the Shameless bribe and I complement you for doing so.
I know there ain’t no free lunch in life. Some people don’t.
And while I know there’s such thing as a bargain I know everyone has a reason for doing what they’re doing.
This is the premise behind the irresistible offer. Just like Jay Abraham, you load me up with a shit load of bonuses that can be sold on their own and all together add up to waaaay more than what you’re asking me to invest with you today.
I like what you’ve done. I’d be interested to know from actual buyers data what the percentage of people were who would rather not have the bonuses.
If buyers tell you Christmas in November sealed the deal, keep the offers fat and juicy until it affects sales.
But I’m wrestling with a question Frank?
How do you determine how valid the opinion is of a non-buyer?
Are they rationalizing that there’s too much stuff to study to cover up for the fact they can’t afford the program?
Are the non buyers who nit pick what you’re doing trying to make themselves feel better about themselves because they know they have mountains of product on their shelf they aren’t disciplined enough to study?
How do we root out opinions of people with limiting beliefs that stop them from succeeding despite having all the right resources? People who piece together a story of why what you’ve done is they didn’t buy rather than they’re afraid of failure or success.
Having the answer to those questions would transform dramatically how I observed feedback from anyone dishing it to me.
With that said, I’m a self admitted victim of not managing myself in a way that allows me to absorb the maximum information I can and that’s why my partner and I started the company I did.
To help people win the war against information overload.
How specifically do you win this war Frank? Or anyone else reading?
I look forward to seeing some awesome answers here.
Frank, you’re one a kind and I’m a raving fan of yours. Keep on making the bidniz jungle a better place to make moola in.
Note taking Nerd
mynotetakingnerd.wordpress.com
Sam Smith said
am November 12 2008 @ 5:04 pm
Can you comment on my post above Frank please?
Question for “Note taking Nerd” - Are you Frank?
Guru Round-up ~ Let’s See Which Gurus Support Suzanne Franco as the Next Blogging Idol | Money Making Ideas - Suzanne Franco said
am November 12 2008 @ 5:17 pm
[…] Kern: Blog, […]
rich said
am November 12 2008 @ 8:23 pm
Fantastic…but too much!
Suzanne Franco ~ Next Blogging Idol? said
am November 12 2008 @ 10:51 pm
Hey Frank ~ I’m a contestant in this season’s Blogging Idol contest … and I have a bunch of readers who are waiting on the edge of their seats to see if you’ll hop over to my blog and check out the video I made for you … wha-do-you say?
I think this is a win-win since most of my readers are pretty new to the “game” and it’ll introduce this new audience to “you” and your awesome style.
It’ll only take a sec … and what have you got to lose? *SmiLes* Suzanne
P.S. We’re sorta making predictions on which of the invited gurus will actually make an appearance … you’re not going to let Schefren show you up are you?!
http://www.suzannefranco.com/guru-round-up-lets-see-which-gurus-support-suzanne-franco-as-the-next-blogging-idol
Richard said
am November 12 2008 @ 11:43 pm
Hey Frank,
I think I’m in the presence of marketing genius. There’s just nobody on the planet with a mind as tuned in to the subtleties of the mental process like you are. One thing stuck in my mind though and I hope your staff can look into this in case there are others who were NOT overwhelmed. In MY box, the only document other than the numeric file dividers was a “Read This First” document in yellow. No book, no 200 page epistle, nadda! Nice DVD’s etc in tidy packages but trust me… no other printed document. In fact to be sure I just opened it up again from under my desk (Because I AM working through the material… no book, hard or soft cover, bound in leather, ringed, glued or stapled. Have someone contact me because I like being overwhelmed and I don’t want to miss a word of what you write. Many thanks.
Richard
p.s. I feel like I was a ‘test’ and maybe I shouldn’t have said anything here… especially about the yellow seven page life story. Hope I haven’t blown anything for you. Looking forward to ‘the book’. And I must say, I LOVE your reference to the black binder as a “storage system”. Makes me teased up into a frenzy waiting to see what’s in the ‘book’!
Cory Boatright What is a Short Sale? said
am November 13 2008 @ 12:08 am
Frank,
I have also become more aware of the LESS is MORE mentality from our members in Shortsaleology. We are building a “check the box on what you accomplished” type checklist for people to make sure we don’t choke them.
You put out great information that is really easy to understand. I think you should consider creating something that has a built in accountability tool. This is most powerful form of keeping people involved that I know. If people aren’t completing tasks because they didn’t do “their homework” it is hard to blame you for that. That is the silver bullet that people want, but afraid to admit. “Make me do something because I won’t do it myself because of all my circumstances and execuses that hold me back”.
Keep focused and being an innovator. You’re doing great man.
P.S. Do you still wear that watch I gave you Los Angeles?
Remember… be a servant,
Cory Boatright
Loss Mitigation Specialist
http://www.ShortSaleFundamentals.com
tmobil8 said
am November 13 2008 @ 12:15 am
Greetings Frank, Thomas Richmond here, good point you made and is to wh i didnt grap your Box O Stuff niether because it was simply overwhelming, i do like the research you guys do and i do like learning from you Frank and your crew out there in lajolla buddy. But now the time is crunch ime for me as i am in the middle of two launches as before i was just in one and it really didnt make a differance they bought my product anyway LOL. Im fighting right now to whether to buy or not to buy lol, but i do want to thank you for your repentance on the issue you gave us on content Frank. Surf up! till next time, may you and your family have a wonderful holiday season.
Andrew Koblick said
am November 13 2008 @ 2:12 am
To just an average guitar niche guy it all
seems fantastic. I generally open everyone of your emails.
And your Mass Control Core DVD really changed my life.
So I put together this little video of
a 50 year old man kicking field goals. Can you
spot the 7 Mass Control Tactics used?
http://www.guitarvideoreview.com/fg
Dave Moore said
am November 13 2008 @ 2:50 am
2 lists problem solved.. one small one for the fire hose types and one big one for all the others. You said it yourself write down exactly what you want your customers to be like…Although in this case segregating your list would be better to ID the Nuts from normalcy.
I kicked everyone out of the house the weekend that showed up and sat in a chair for 20 or so hrs split between 2 days and digested all of it.
Still refer to it often and use different pieces everyday. I wish the fire hose was bigger and had more volume. Controversial rubberneck marketing is a lot of fun awesome product. More every month would be nice but I know I’m the minority here.
So my 2 cents get the box there is a mint of info in the box nobody presents like Frank and every month there is more stuff to do…
Keep up the rogue marketing role
Makes me feel at home
Peter Buick said
am November 13 2008 @ 5:55 am
Mass Control Monthly members will appreciate gettign a FREE copy of BCW, as popularised in the Octobe rissue of Mass Control Monthly.
FREE for attending the free event GettingIt Live 2008, which included topics popualrised by Frank as well.
Limite dplaces. This Friday 14th Nov.
See you there
Peter
(Get your BCW for attending)
Daniel said
am November 13 2008 @ 7:11 am
Hey Frank,
the video explains just how I felt.
I thought about cancelling. More than once.
But I ploughed through anyways, although being overwhelmed, although having a lot to do with my “other” job.
I just wouldn´t let this opportunity go - to keep learning fom you and being close to what you´re doing and staying up-to-date.
(and I would have somehow felt bad to just take it for 17 bucks and say thank you - considering the value I got from it, even if I just took one DVD, any of ´em)
I only finished the last DVD today, thats how long it took me. But I did it.
My salescopy still sucks (I ain´t gonna put the link here, would be too embarassed), not enough benefits, selling from the heels etc. I stuck it together overnight, after I translated the actual product from german (a babyfood eBook), knowing I would leave for a surfing holiday the next morning - and I wanted to have it off my back when I´m sitting out in the line-up.
But bad copy will soon be no more…
Thanks to your brilliant big farkin´ box of stuff!
Now I´ll start implementing, gotta go
Later
Daniel
Maurice said
am November 13 2008 @ 7:37 am
You’re absolutely right on that! Being overwhelmed by the sheer size of the information, that it turns you completely off… to end up lying somewhere on a shelf, in your living room couch or the carpet. When I download a free report and it’s well over 30 pages, I won’t read it because I’m busy working. A 30 pages report takes you 1 hour at most to read which is time I could have spend otherwise - especially when you realize you can’t use this information!
Regards,
Maurice
Gary Schafer aka Irman_1 said
am November 13 2008 @ 8:00 am
I ordered weeks ago. Please contact me.
G’
Albert said
am November 13 2008 @ 9:41 am
Hi Frank,
I totally agreed that a person should not force his values on his customers!
But restructuring the offer to include less stuff on the front end doesn’t sound like learning from the lesson, because if you do that, you are still forcing some of your customers’ values on all the rest of your customers!
There are still customers, a lot of them in fact, who loves over delivering stuffs.. well the less stuffs on front end remarks sounds like a scarcity tactic though.. so i won’t say much..
But I do have a suggestion, not sure whether it is useful, but i like the fact that you always able to bring out the best of any ideas floating..
Instead of fixed number of giveaway stuffs (a lot or little.. watever).. why not give your customers a choice to pick and choose from a giveaway list? The customers are involved in the giveaway package, cater to all different values, and similar to Eben’s survey method, when we are involved and choose our own products to receive for FREE.. there is no reason to return the goods right? Unless the products are below expectation!
Just this sudden idea that flash in my mind and I hope to write it down before it disappears into thin air..
Cheers!
Mark said
am November 13 2008 @ 11:22 am
Nice Video Frank top class as always.
I do understand the over whelming factor!! I am one of them people.I also did not give it a thought when I was dealing with my customers until a little old lady from Liverpool here in United Kingdom Told me “Mark don’t send as much information I may be dead by the time I got through the first edition”
I am glad to say she still alive and kicking and doing very well online.
This forced me to do a customer survey of my members and guess what 87% said there was far too much. Information to take on board and by the time the next month came around they would have only had time to get through 50% of the endless amount of information overload I sent them. Now they get less, they still get good value and I don’t have to work so hard.
All the very best Mark
Magic of making up said
am November 13 2008 @ 5:53 pm
Nice pre-sell video good thing it sold out before I got here or I might have been tempted to get into something I would not have wanted in this tough economic times and you did it on the same day product lauch formula was launched ummm
Joy said
am November 13 2008 @ 9:19 pm
Sounds like I missed out and I’m gutted.
The lesson here is don’t procrastinate - Missed the early worm again!
I wouldn’t have been able to afford the newsletter and I would have felt guilty about taking the freebies knowing I’d have to cancel.
Good luck - you lucky people!
Joy
Igor Kheifets said
am November 14 2008 @ 11:05 am
Nice video Frank.
Digg your work.
http://www.IgorHelpsYouSucceed.com
Guide to Home Based Business Blog » Learn From Frank Kern’s Mistake said
am November 14 2008 @ 6:29 pm
[…] marketer with new information almost daily. If you wish to see this video click here on “Learn From My Mistake.” These are great lessons to take away and implement in your home based […]
Teddy Allanah said
am November 15 2008 @ 11:07 am
We learn from mistakes.
Good to share your experience.
Have a great week end,
Teddy Allanah
Phil Wheatley said
am November 15 2008 @ 12:04 pm
Hey Frank
I was lucky enough to make the order for your newsletter before it sold out. I knew it would be a great package as I already had your core influence DVD which I got when buying good ol’ Reese boy’s TS2. So I’m really looking forward to it. 300 bucks is quite a lot but I hope I can keep up the payments as I’m sure I’ll make the money back with your great tuition (spelt???).
Quick tip - haha, I know, ME giving YOU a tip, that’s a laugh, but just some feedback, the videos that where we can actually see you talking are about 90% more intersting thanthe powerpoint ones, I know there’s reasons for doing both but you pretty entertaining to watch (not in a weird way by the way says me being married with one kid haha)
Good luck with the course and hope to do you in on the new Call of Duty out now!!!
Beers,
Phil
jl said
am November 16 2008 @ 9:40 pm
This is a great piece of marketing. The whole point of this video (great story or not) is to plant in your mind that if you don’t buy one of these 390 kits now, you will only end up getting LESS cool stuff in the future.
You’re the man Kern. Mad skills.
Brian Burt said
am November 17 2008 @ 1:54 pm
Hey Frank -
I own an auto glass marketing company out here in beautiful Scottsdale AZ! Im an avid follower of yours (although I haven’t bought any of your stuff yet…sorry dude) and love your approach to the internet.
I’m just wondering if you think a service based industry like auto glass (ya i know…its a bit boring) can really use a product like mass control?? That question was probably the single biggest reason I dint get in on your release.
Any thoughts, ideas, comments, and/or scathing insults are appreciated!
Cheers!
Brian Burt
http://www.RockStarAutoGlass.com
The Smoking Man said
am November 17 2008 @ 6:55 pm
Well, at least you learnt Frank. I was one of the maybe many that cancelled because I was overwhelmed. Even til today, I still haven’t gone thru all your material. Life is not just about learning but also about DOING. And DOING is what makes the money.
Cheers mate.
Kevin said
am November 22 2008 @ 9:30 pm
Top notch as always! I am always amazed at your following…
Need to find a Georgia Attorney?
Hans Dekker said
am November 27 2008 @ 3:23 am
Hi Frank,
To be frank
all this video is getting a bit overwhelming. It becomes humanly impossible to watch it all. I’m supposed to make a living online, but watching video’s all day won’t help. Your stuff is great and I love to see your sometimes ludicrous ideas evolve to the great value they have. You did a hell of a job on your online positioning…. But PPLEEESSEEE less video and… almost afraid to ask urmmmmmm a simple pdf that I can skin through.
Hmm even audio will do when you insist, @#RWDFSDRT information overload
Sorry no bad intent, I think you are doing great… perhaps I’m too old. Pen and paper guy..
anyway
Take care
Hans
Melody Baker said
am December 18 2008 @ 2:44 pm
Hello frank,
I stepped up and signed up, but i could not afford the bribe at that time. If u do it again, at the same price, let me know.
Angel Taylor said
am April 29 2009 @ 7:17 pm
I’m sad I missed out. It was a great video.
Fran Manley said
am April 30 2009 @ 7:39 pm
Frank,
I ditto the comments made by all!
I have also become more aware of the LESS is MORE mentality from working in the Federal Government.
You put out great information out there by thinking and believing that is what people would want. When doing the best one knows, what more can someone ask?
I enjoyed this video, it showed how human you really are! Thanks!
All the Best!
Fran
Michael said
am June 13 2009 @ 11:20 pm
Yeah I am a bit like you too Frank a neat freak and to me the more info the better. When I first starting promoting Google Conquest Authority I fell into this trap and once my prospects who signed up told me exactly what they wanted I figured out that sometimes less is more and it actually raises the value of what you are offering.
george said
am August 5 2009 @ 7:05 am
Hi Frank,
love your stuff.
I live in Germany, and have some ideas that would make what you have (excuse the expression) even better.
Would love to work with you.
George
Walter said
am August 11 2009 @ 1:48 am
Mistake is nothing more than an opportunity to learn.
Ralpheal Jackson said
am October 23 2009 @ 11:02 pm
Wow Thats A Ton Of Value!!! Wish i Would have Been New About This!
Ralpheal Jackson said
am January 2 2010 @ 1:59 am
Great Post Frank Your An Very Honest Marketer.