Learn From My Mistake

The kits mentioned in the video are all gone. Thank to everyone who participated in this experiment. What’s funny is that I didn’t really learn my lesson because November’s edition of Mass Control monthly has 6 CD’s, a DVD, a manual, and the “usual” newsletter.

Normally I send a DVD and a newsletter – but this month I went a little nuts. What can i say? I’m abundance minded :-)

99 Comments so far »

  1. Rick said

    am November 7 2008 @ 11:40 am


    As someone who tried and quit, I thought you might like my thoughts on the offer. God only knows I probably owe you that, and more, for all the product you sent.

    You almost got it right. Yes, you overwhelmed me with content, but that was OK, I got through it. To me the real problem was you under-whelmed me with the monthly continutiy product. I felt like you just threw it together as an afterthought. Sort of a conceited “these jerks will love anything I send them”.

    And yes with all that content, it will take me months to apply what I have already learned. Why buy more carrots when I can’t eat what I got!

    Your also right in that you should have spoon feed me, I probably would have been more likely to stick with you if I felt that each month I would get a couple of little tidbits that I could apply and the content was something I looked forward too.

    If you take a way one thing from my thoughts: if you want the big bucks for the continuity product, the content really does have to be special.

    That’s my take on the offer.


  2. Carlo Rodriguez said

    am November 7 2008 @ 6:32 pm

    Hi Frank, great video! That you say is very true. Because a have a lot of stuff and I can’t read and apply everything.

    Great Tip


  3. Chris said

    am November 7 2008 @ 11:01 pm

    I’m confused. Are we billed $297 UPFRONT (this is what the order page implies), or does the billing begin in 30 days?

  4. Clay Franklin said

    am November 9 2008 @ 5:59 pm

    Another Gem of knowledge.
    Got to say I love this big box o stuff and can hardly wait to get my November Mass Control Monthly. I have set aside time this week to get out of the office to read “A Year In The Life Of The Man Behind The Curtain”.
    The October Issue of MCM was so intense I had to get out in the wilderness to be able to just read it and soak it all in.
    This stuff is so good it should be gold plated.
    It is nice to have to look back at past issues as project reference material expecialy since it is easy to find in the special storage device.
    If you liked the idea of “guilt by association” then you will love this chance to get behind the scenes with the master for a pittance of what it cost a few years ago.

  5. Tshimangadzo ndou said

    am November 10 2008 @ 4:59 am

    I am here so reflexible to learn and get succesful please, but through your help.

  6. Dave said

    am November 10 2008 @ 4:53 pm

    Yo yo yo, Frank, awesome spin on the situation. For me, it’s not the “overload” of information that keeps me from buying it. If I want to learn how to be a champion skateboarder, I first need to learn how to get on the board, and get rolling. Then, with momentum, as my skill increases, I can go faster, and develop tricks and fancy-ass moves. With internet marketing, if I could figure out how to get on the board and get the wheels rolling, then I’d buy all your stuff to develop my momentum. Right now, it’s all about the inertia of ignorance- how to get started? If I could talk with someone and get even a little bit of direction, it could be a nice “push.” Dave, La Jolla.

  7. Brett T. Smith said

    am November 11 2008 @ 12:50 pm

    Hey Frank,

    Thanks for the video..

    You rock my man…


  8. Scott Hoffman said

    am November 11 2008 @ 2:04 pm

    Hey Frank,

    I am one that can say, that “Box of Stuff” that you sent out rocks beyond measure, I LOVE it and the value is beyond measurable.

    Thanks for sharing that awesome marketing tip on overwhelming the customer with too much good stuff can not necessarily be the right choice…

    Great wisdom!

    Thanks for all you do as usual my brother…


    PS: The best book that I ever read on Social Media and How to use it the right way to explode your business was just released today…only about 800 copies left…check it out http://tinyurl.com/49jtf7

  9. Michael said

    am November 11 2008 @ 3:22 pm


    You are definitely the master. I have no regrets becoming one of your followers.

    The beauty of your advertising is in the presentations. And although I have studied your stuff since last February with the first launch of Mass Control, I still have yet to get down that “average guy” tonality you bring across that somehow makes most people urgency want to do whatever it takes to own what you are talking about.

    I guess that is why it is called “Mass Control” huh! LOL.

    Thank you for teaching and sharing a part of yourself to the Internet Marketing arena. I hope that one day I will get to sit down with you and just drink a beer and shoot the shi…er, talk!


  10. Sam Smith said

    am November 11 2008 @ 4:55 pm

    I have gone to take you up on your offer but I don’t know if it means I pay $297 upfront or not.

    I want to try your products first.

    If it does mean I pay $297 now, which is what it implies, then I am actually quite disgusted with you underhanded tactics.

    Very sneaky and it leaves a bad taste in my mouth if that is the case.

    Please respond dude.


  11. Arieljoy said

    am November 11 2008 @ 5:01 pm

    Hi Frank,

    Thanks so much for your generosity. I discontinued the continuity program because of financial considerations, and I agree with you that if too many things are sent to me at one time, they end up sitting on a “surface” somewhere in my house and I never get back to them.

    Thanks for being transparent; it shows that you respect us.

  12. Izzy said

    am November 11 2008 @ 8:54 pm

    Hey Dude! Great offer … but you’re not even reading comments here?!?! Many have already asked if the 297 is upfront or after 30 days trial…So what is it?

    Thx Dude :)

    EDIT FROM FRANK: Here’s what it says in big black letters on the order form, right above the “order button”: Mass Control Monthly Subscription $297 Billed Today

  13. Sam Smith said

    am November 12 2008 @ 4:20 am

    Well Frank,

    Thank you for your comment.

    However, like I said above I don’t like it when I feel like I am being deceived.

    Just letting you know dude!

    You say “in big black letters” but in fact it is the first time this is being mentioned anywhere that one is to pay $297 straight away. More so because your earlier release gave you 30 days to review if I recall.

    So why is this not mentioned earlier either in your text or being more upfront about it in your video.

    As I say, you have certainly spoiled your reputation a little in my eyes.

    Perhaps you didn’t intend this? Time for another video I think…

  14. Naomi said

    am November 12 2008 @ 7:59 am

    Just a quick comment;
    Frank, I enjoy all your stuff too, because you seem like such a real guy. And a fellow Californian to boot – I’ve never spent much time with East Coaster types so I’m not sure I could relate. 😉
    The comment is: in this video I kept waiting for you to say what I was thinking – which is this: a lot of people would LOVE to do do what you like to do, shut yourself in a room and absorb all the information in a few days. BUT, unfortunately some of us have not been able to quit their day job. Our time is quite limited for now. I am even considering taking some vacation days to do just that; shut myself off from the world and get my business a jump start. It’s always “someday soon” I’ll have more time. It’s a very frustrating situation.
    Thanks for all the inspiration, and lots of smiles, you give so freely.

  15. Note Taking Nerd said

    am November 12 2008 @ 3:35 pm


    I love how open you about your adventures in bidniz.

    One of the people who’s always inspired me to buy what he has to offer is Jay Abraham.

    You my friend have followed in the footsteps of the master of the Shameless bribe and I complement you for doing so.

    I know there ain’t no free lunch in life. Some people don’t.

    And while I know there’s such thing as a bargain I know everyone has a reason for doing what they’re doing.

    This is the premise behind the irresistible offer. Just like Jay Abraham, you load me up with a shit load of bonuses that can be sold on their own and all together add up to waaaay more than what you’re asking me to invest with you today.

    I like what you’ve done. I’d be interested to know from actual buyers data what the percentage of people were who would rather not have the bonuses.

    If buyers tell you Christmas in November sealed the deal, keep the offers fat and juicy until it affects sales.

    But I’m wrestling with a question Frank?

    How do you determine how valid the opinion is of a non-buyer?

    Are they rationalizing that there’s too much stuff to study to cover up for the fact they can’t afford the program?

    Are the non buyers who nit pick what you’re doing trying to make themselves feel better about themselves because they know they have mountains of product on their shelf they aren’t disciplined enough to study?

    How do we root out opinions of people with limiting beliefs that stop them from succeeding despite having all the right resources? People who piece together a story of why what you’ve done is they didn’t buy rather than they’re afraid of failure or success.

    Having the answer to those questions would transform dramatically how I observed feedback from anyone dishing it to me.

    With that said, I’m a self admitted victim of not managing myself in a way that allows me to absorb the maximum information I can and that’s why my partner and I started the company I did.

    To help people win the war against information overload.

    How specifically do you win this war Frank? Or anyone else reading?

    I look forward to seeing some awesome answers here.

    Frank, you’re one a kind and I’m a raving fan of yours. Keep on making the bidniz jungle a better place to make moola in.

    Note taking Nerd


  16. Sam Smith said

    am November 12 2008 @ 5:04 pm

    Can you comment on my post above Frank please?

    Question for “Note taking Nerd” – Are you Frank?

  17. Guru Round-up ~ Let’s See Which Gurus Support Suzanne Franco as the Next Blogging Idol | Money Making Ideas - Suzanne Franco said

    am November 12 2008 @ 5:17 pm

    […] Kern: Blog, […]

  18. rich said

    am November 12 2008 @ 8:23 pm

    Fantastic…but too much!

  19. Suzanne Franco ~ Next Blogging Idol? said

    am November 12 2008 @ 10:51 pm

    Hey Frank ~ I’m a contestant in this season’s Blogging Idol contest … and I have a bunch of readers who are waiting on the edge of their seats to see if you’ll hop over to my blog and check out the video I made for you … wha-do-you say?

    I think this is a win-win since most of my readers are pretty new to the “game” and it’ll introduce this new audience to “you” and your awesome style.

    It’ll only take a sec … and what have you got to lose? *SmiLes* Suzanne

    P.S. We’re sorta making predictions on which of the invited gurus will actually make an appearance … you’re not going to let Schefren show you up are you?!


  20. Richard said

    am November 12 2008 @ 11:43 pm

    Hey Frank,

    I think I’m in the presence of marketing genius. There’s just nobody on the planet with a mind as tuned in to the subtleties of the mental process like you are. One thing stuck in my mind though and I hope your staff can look into this in case there are others who were NOT overwhelmed. In MY box, the only document other than the numeric file dividers was a “Read This First” document in yellow. No book, no 200 page epistle, nadda! Nice DVD’s etc in tidy packages but trust me… no other printed document. In fact to be sure I just opened it up again from under my desk (Because I AM working through the material… no book, hard or soft cover, bound in leather, ringed, glued or stapled. Have someone contact me because I like being overwhelmed and I don’t want to miss a word of what you write. Many thanks.


    p.s. I feel like I was a ‘test’ and maybe I shouldn’t have said anything here… especially about the yellow seven page life story. Hope I haven’t blown anything for you. Looking forward to ‘the book’. And I must say, I LOVE your reference to the black binder as a “storage system”. Makes me teased up into a frenzy waiting to see what’s in the ‘book’!

  21. Cory Boatright What is a Short Sale? said

    am November 13 2008 @ 12:08 am


    I have also become more aware of the LESS is MORE mentality from our members in Shortsaleology. We are building a “check the box on what you accomplished” type checklist for people to make sure we don’t choke them.

    You put out great information that is really easy to understand. I think you should consider creating something that has a built in accountability tool. This is most powerful form of keeping people involved that I know. If people aren’t completing tasks because they didn’t do “their homework” it is hard to blame you for that. That is the silver bullet that people want, but afraid to admit. “Make me do something because I won’t do it myself because of all my circumstances and execuses that hold me back”.

    Keep focused and being an innovator. You’re doing great man.

    P.S. Do you still wear that watch I gave you Los Angeles?

    Remember… be a servant,

    Cory Boatright
    Loss Mitigation Specialist

  22. tmobil8 said

    am November 13 2008 @ 12:15 am

    Greetings Frank, Thomas Richmond here, good point you made and is to wh i didnt grap your Box O Stuff niether because it was simply overwhelming, i do like the research you guys do and i do like learning from you Frank and your crew out there in lajolla buddy. But now the time is crunch ime for me as i am in the middle of two launches as before i was just in one and it really didnt make a differance they bought my product anyway LOL. Im fighting right now to whether to buy or not to buy lol, but i do want to thank you for your repentance on the issue you gave us on content Frank. Surf up! till next time, may you and your family have a wonderful holiday season. :)

  23. Andrew Koblick said

    am November 13 2008 @ 2:12 am

    To just an average guitar niche guy it all
    seems fantastic. I generally open everyone of your emails.
    And your Mass Control Core DVD really changed my life.
    So I put together this little video of
    a 50 year old man kicking field goals. Can you
    spot the 7 Mass Control Tactics used?


  24. Dave Moore said

    am November 13 2008 @ 2:50 am

    2 lists problem solved.. one small one for the fire hose types and one big one for all the others. You said it yourself write down exactly what you want your customers to be like…Although in this case segregating your list would be better to ID the Nuts from normalcy.

    I kicked everyone out of the house the weekend that showed up and sat in a chair for 20 or so hrs split between 2 days and digested all of it.

    Still refer to it often and use different pieces everyday. I wish the fire hose was bigger and had more volume. Controversial rubberneck marketing is a lot of fun awesome product. More every month would be nice but I know I’m the minority here.

    So my 2 cents get the box there is a mint of info in the box nobody presents like Frank and every month there is more stuff to do…

    Keep up the rogue marketing role

    Makes me feel at home

  25. Peter Buick said

    am November 13 2008 @ 5:55 am

    Mass Control Monthly members will appreciate gettign a FREE copy of BCW, as popularised in the Octobe rissue of Mass Control Monthly.
    FREE for attending the free event GettingIt Live 2008, which included topics popualrised by Frank as well.

    Limite dplaces. This Friday 14th Nov.

    See you there

    (Get your BCW for attending)

  26. Daniel said

    am November 13 2008 @ 7:11 am

    Hey Frank,

    the video explains just how I felt.

    I thought about cancelling. More than once.

    But I ploughed through anyways, although being overwhelmed, although having a lot to do with my “other” job.

    I just wouldn´t let this opportunity go – to keep learning fom you and being close to what you´re doing and staying up-to-date.

    (and I would have somehow felt bad to just take it for 17 bucks and say thank you – considering the value I got from it, even if I just took one DVD, any of ´em)

    I only finished the last DVD today, thats how long it took me. But I did it.

    My salescopy still sucks (I ain´t gonna put the link here, would be too embarassed), not enough benefits, selling from the heels etc. I stuck it together overnight, after I translated the actual product from german (a babyfood eBook), knowing I would leave for a surfing holiday the next morning – and I wanted to have it off my back when I´m sitting out in the line-up.

    But bad copy will soon be no more…

    Thanks to your brilliant big farkin´ box of stuff!

    Now I´ll start implementing, gotta go 😉

  27. Maurice said

    am November 13 2008 @ 7:37 am

    You’re absolutely right on that! Being overwhelmed by the sheer size of the information, that it turns you completely off… to end up lying somewhere on a shelf, in your living room couch or the carpet. When I download a free report and it’s well over 30 pages, I won’t read it because I’m busy working. A 30 pages report takes you 1 hour at most to read which is time I could have spend otherwise – especially when you realize you can’t use this information!



  28. Gary Schafer aka Irman_1 said

    am November 13 2008 @ 8:00 am

    I ordered weeks ago. Please contact me.

  29. Albert said

    am November 13 2008 @ 9:41 am

    Hi Frank,

    I totally agreed that a person should not force his values on his customers!

    But restructuring the offer to include less stuff on the front end doesn’t sound like learning from the lesson, because if you do that, you are still forcing some of your customers’ values on all the rest of your customers!

    There are still customers, a lot of them in fact, who loves over delivering stuffs.. well the less stuffs on front end remarks sounds like a scarcity tactic though.. so i won’t say much..

    But I do have a suggestion, not sure whether it is useful, but i like the fact that you always able to bring out the best of any ideas floating..

    Instead of fixed number of giveaway stuffs (a lot or little.. watever).. why not give your customers a choice to pick and choose from a giveaway list? The customers are involved in the giveaway package, cater to all different values, and similar to Eben’s survey method, when we are involved and choose our own products to receive for FREE.. there is no reason to return the goods right? Unless the products are below expectation!

    Just this sudden idea that flash in my mind and I hope to write it down before it disappears into thin air..


  30. Mark said

    am November 13 2008 @ 11:22 am

    Nice Video Frank top class as always.

    I do understand the over whelming factor!! I am one of them people.I also did not give it a thought when I was dealing with my customers until a little old lady from Liverpool here in United Kingdom Told me “Mark don’t send as much information I may be dead by the time I got through the first edition”

    I am glad to say she still alive and kicking and doing very well online.

    This forced me to do a customer survey of my members and guess what 87% said there was far too much. Information to take on board and by the time the next month came around they would have only had time to get through 50% of the endless amount of information overload I sent them. Now they get less, they still get good value and I don’t have to work so hard.

    All the very best Mark

  31. Magic of making up said

    am November 13 2008 @ 5:53 pm

    Nice pre-sell video good thing it sold out before I got here or I might have been tempted to get into something I would not have wanted in this tough economic times and you did it on the same day product lauch formula was launched ummm

  32. Joy said

    am November 13 2008 @ 9:19 pm

    Sounds like I missed out and I’m gutted.
    The lesson here is don’t procrastinate – Missed the early worm again!
    I wouldn’t have been able to afford the newsletter and I would have felt guilty about taking the freebies knowing I’d have to cancel.

    Good luck – you lucky people!

  33. Igor Kheifets said

    am November 14 2008 @ 11:05 am

    Nice video Frank.

    Digg your work.


  34. Guide to Home Based Business Blog » Learn From Frank Kern’s Mistake said

    am November 14 2008 @ 6:29 pm

    […] marketer with new information almost daily.  If you wish to see this video click here on “Learn From My Mistake.”  These are great lessons to take away and implement in your home based […]

  35. Teddy Allanah said

    am November 15 2008 @ 11:07 am

    We learn from mistakes.

    Good to share your experience.

    Have a great week end,

    Teddy Allanah

  36. Phil Wheatley said

    am November 15 2008 @ 12:04 pm

    Hey Frank

    I was lucky enough to make the order for your newsletter before it sold out. I knew it would be a great package as I already had your core influence DVD which I got when buying good ol’ Reese boy’s TS2. So I’m really looking forward to it. 300 bucks is quite a lot but I hope I can keep up the payments as I’m sure I’ll make the money back with your great tuition (spelt???).

    Quick tip – haha, I know, ME giving YOU a tip, that’s a laugh, but just some feedback, the videos that where we can actually see you talking are about 90% more intersting thanthe powerpoint ones, I know there’s reasons for doing both but you pretty entertaining to watch (not in a weird way by the way says me being married with one kid haha)

    Good luck with the course and hope to do you in on the new Call of Duty out now!!!


  37. jl said

    am November 16 2008 @ 9:40 pm

    This is a great piece of marketing. The whole point of this video (great story or not) is to plant in your mind that if you don’t buy one of these 390 kits now, you will only end up getting LESS cool stuff in the future.

    You’re the man Kern. Mad skills.

  38. Brian Burt said

    am November 17 2008 @ 1:54 pm

    Hey Frank –

    I own an auto glass marketing company out here in beautiful Scottsdale AZ! Im an avid follower of yours (although I haven’t bought any of your stuff yet…sorry dude) and love your approach to the internet.

    I’m just wondering if you think a service based industry like auto glass (ya i know…its a bit boring) can really use a product like mass control?? That question was probably the single biggest reason I dint get in on your release.

    Any thoughts, ideas, comments, and/or scathing insults are appreciated!


    Brian Burt


  39. The Smoking Man said

    am November 17 2008 @ 6:55 pm

    Well, at least you learnt Frank. I was one of the maybe many that cancelled because I was overwhelmed. Even til today, I still haven’t gone thru all your material. Life is not just about learning but also about DOING. And DOING is what makes the money.

    Cheers mate.

  40. Kevin said

    am November 22 2008 @ 9:30 pm

    Top notch as always! I am always amazed at your following…

    Need to find a Georgia Attorney?

  41. Hans Dekker said

    am November 27 2008 @ 3:23 am

    Hi Frank,

    To be frank :-) all this video is getting a bit overwhelming. It becomes humanly impossible to watch it all. I’m supposed to make a living online, but watching video’s all day won’t help. Your stuff is great and I love to see your sometimes ludicrous ideas evolve to the great value they have. You did a hell of a job on your online positioning…. But PPLEEESSEEE less video and… almost afraid to ask urmmmmmm a simple pdf that I can skin through.

    Hmm even audio will do when you insist, @#RWDFSDRT information overload :-)

    Sorry no bad intent, I think you are doing great… perhaps I’m too old. Pen and paper guy..

    Take care


  42. Melody Baker said

    am December 18 2008 @ 2:44 pm

    Hello frank,

    I stepped up and signed up, but i could not afford the bribe at that time. If u do it again, at the same price, let me know.

  43. Angel Taylor said

    am April 29 2009 @ 7:17 pm

    I’m sad I missed out. It was a great video.

  44. Fran Manley said

    am April 30 2009 @ 7:39 pm

    I ditto the comments made by all!

    I have also become more aware of the LESS is MORE mentality from working in the Federal Government.

    You put out great information out there by thinking and believing that is what people would want. When doing the best one knows, what more can someone ask?

    I enjoyed this video, it showed how human you really are! Thanks!

    All the Best!

  45. Michael said

    am June 13 2009 @ 11:20 pm

    Yeah I am a bit like you too Frank a neat freak and to me the more info the better. When I first starting promoting Google Conquest Authority I fell into this trap and once my prospects who signed up told me exactly what they wanted I figured out that sometimes less is more and it actually raises the value of what you are offering.

  46. george said

    am August 5 2009 @ 7:05 am

    Hi Frank,

    love your stuff.

    I live in Germany, and have some ideas that would make what you have (excuse the expression) even better.

    Would love to work with you.


  47. Walter said

    am August 11 2009 @ 1:48 am

    Mistake is nothing more than an opportunity to learn.

  48. Ralpheal Jackson said

    am October 23 2009 @ 11:02 pm

    Wow Thats A Ton Of Value!!! Wish i Would have Been New About This!

  49. Ralpheal Jackson said

    am January 2 2010 @ 1:59 am

    Great Post Frank Your An Very Honest Marketer.

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