This is an interview I just did with Clayton Makepeace. Who the hell is Clayton Makepeace? He’s a Big Fancy marketing guy who’s email promotions bring in SIXTY MILLION DOLLARS a year or so.

…Just when I thought I was fancy, Clayton comes in and upstages me by 300%. Dammit.

You’ll enjoy this. There’s one little “twist” in here that I think is the Big Secret (TM) to what he’s doing.

Anyway – click here to listen:

93 Comments so far »

  1. Jen Short said

    am June 18 2008 @ 3:44 pm

    Another great post Frank but that is why we know & respect you as a guru. Your a champion for us little guys or what are known as battlers.

    Thanks again heaps for the great content I hope you keep helping us improve the internet.

    As our way of saying thanks please take the time out to have a break and visit our fun community centre

  2. Marc said

    am June 18 2008 @ 3:57 pm

    Simply put… you’re just fucking cool!

  3. Kerry said

    am June 18 2008 @ 4:09 pm

    Aloha Frank!

    Mahalo for a great introduction Clayton. It is every surfers dream to have on auto pilot cash coming in, and have freedom to do what ever you want. To do this on the net does require skills, one way to develop this information is by learning from those that have them. Thank you for sharing this interview with us, keep it up!
    I am going surfing, and think about my next ad copy!


    Kerry On Maui

  4. Dave Jackson said

    am June 18 2008 @ 6:01 pm


    Someone could make a product out of the strategies he covers. It’s great to say what to do. The beauty would be for someone to actually make some Camtasia videos show how it’s done and package it in bite-sized pieces.

    I believe copy writing courses are OK, but really feel that a person’s background has more to do with it than something you can learn. If the courses were really what they say, why would people still call on Carlton and, well, you, to write their copy? :-)

    There’s much to learn in copy writing. Yet I believe the majority of it comes from the school of hard knocks.

    From sunny Naples, FL,
    Dave Jackson

  5. Tarek said

    am June 18 2008 @ 6:30 pm

    Very interesting interview…

  6. Kit said

    am June 18 2008 @ 9:53 pm

    What? He’s trying to make out that Apple could have done an iPhone launch better had they used product launch formula? Is that what he’s saying?? What rubbish. PLF is PRIMITIVE compared to professional marketing.

    Product launches are as old as products themselves, and invariably overrated. Name one product or service STILL SELLING that was launched from out of the blue more than say 6 months ago, using PLF.

    Search Amazon for books on launching products. Spend $100 and you’ll get BETTER information than all this online guru stuff.

  7. Ronak Shah said

    am June 19 2008 @ 2:17 am


    why dont you make the call downloadable and small in size ?

    Please make this downloadable.


  8. doms said

    am June 19 2008 @ 4:13 am

    Great info on the interview Frank! Thanks a lot!


  9. Dave said

    am June 19 2008 @ 7:29 am

    Makepeace is the shizzle.

    Add him on facebook… (he’s got some cool photos…)

  10. Andy Benson said

    am June 19 2008 @ 7:31 am

    yet another awesome post. $60m is just incredible! Thankyou for the info!

    If there are any beginners out there looking into the amazing world of Internet Marketing who feel a little overwhelmed by all this, then there may be some light at the end of the tunnel for you on my blog.

    There’s a special section for beginners at http://www.andy-benson-blog.com

    Go to the Category link on the right listed “Making Money Online for Beginners”

    There’s also some really cool stuff in the “Highly
    Recommended” section!

    See you there!

    Andy Benson – Triangle Online Marketing Solutions

  11. Richard Garner said

    am June 19 2008 @ 9:07 am

    great info,
    appreciate the sharing,

    <a href=”http://www.netmarketingassociate.com/”

  12. kevin said

    am June 19 2008 @ 10:14 am

    Clayton used the example of an investment ezine to illustrate how he constructs his campaigns ..he also mentioned the other ezine he is involved in is health related

    it would be cool to be able to go to the health ezine as well, to see how the principles that underlie the campaigns, are applied in two different arenas..
    investing ..and in health

    the comparison would be most useful i think

    be great if that could be done .. thanks

    ( i wonder if Frank ever reads these comments? )

  13. Harold said

    am June 19 2008 @ 10:39 am

    Thanks Frank for this – I understand what Clayton is saying here. I’m in the financial field. Different dynamic to the norm. You need to integrate with stories that are current and ‘solve’ those problems in your content that the major financial heavy weights are making mistakes with. Doing so makes you an authority to your readers way ahead of blue-chip Wall Street firms who are just making mistakes left-right and centre.

    Again, our copy is also different.

    Also, our copy is not just a sales letter, it works off huge strategic policies that work away from the sales copy itself, integrating the whole embrace of what we do. This taps back to all our correspondence so we push out a lot of goodwill by default. Of course when this happens people simply begin to pre-qualify themselves to us and will even offer you their ‘lives’ and money earnings to solve their problems for them as there is just too much trust built into copy.

    Again, our sales copy is also highly tactical as it integrates very powerful & offsets across different areas for deal making, personnel training, accounting numbers, educating pieces etc.


    Our copy evolves from a huge economic footprint we set, that we use to proof strategy that provides us with a financial canvas we use to engage customers, clients, partners etc. Every, word, sentence and paragraph must have a purpose. Correct letters, words, sentences and context resonate very powerfully, so evolving the right ‘keyword’ combinations throughout a hardcopy print is vital!

    Finally, a tip for those people who hate doing copy:

    Most of our copy can go through any thing from 20-150 times of proof edits, and 7-10 times of written edits. The more you read the same work, the more you can ‘SEE’ the future, see what is wrong with your copy, see unusual discoveries of strategies and tactical mace that no one ELSE will SEE!

    We make many strategic and tactical discoveries of all sorts simply though mentally pulverising our copy to dust over and over again.

    Read your copy over and over until you can’t change it…get rid of all the tumours and it will integrate with the mind of your reader seamlessly like magic.

    You’ll be very surprised what you’ll learn while intensely studying your own copy!

    Yeah, thanks again for the audio Frank and to the contributions of Mr Makepeace.

  14. lincoln ong said

    am June 19 2008 @ 2:21 pm

    great thoughts

  15. Lee said

    am June 19 2008 @ 3:15 pm

    Nice interview – it really opened my eyes that internet marketing is really big market and one can make 80Mil in year WOW

    What was website Clayton refers in beginning MoneyInMarket.com or something like that…… Could anyone please tell me the site name?

    What is Clayton’s website – his own or company website where I can find those 500 free articles he mentioned?

    Thanks for help,


  16. Bill said

    am June 19 2008 @ 5:24 pm

    Hey Frank,

    Luv you man!

    Just finished reading Electrify Your Ads, and as you know, they spent a lot of copy talking about colloquialisms and how that really worms into the readers mind.

    In my niche, real estate investing, we have a guy that writes humor under the pen name Cletus who is a master at this. You should check him out, (www.bycletus.com) He’s the “Guru to the Gurus” in real estate investing.

    Not only is his writing hilarious, he has the knack of twisting colloquialisms down to a science. I think you may really identify with this guy. I say that because I really enjoy the way you write and entertain at the same time. I think it’s a gift. You definitly have it.

    As a side note, I’ve been hip to Clayton for a while now, and I’m flat out disappointed you let the cat of the bag about CM. Dammit, I know this will mean more quality competition. I hate it when that happens.

    Rock on,


    I put his website in the website box…

  17. 8 » Audio encoder said

    am June 19 2008 @ 7:22 pm

  18. Donald Nelson said

    am June 19 2008 @ 8:13 pm

    Thanks, Frank,
    Your Is This Mind Control audio and slides presentation helps me get closer to what role (character) to choose to offer my own Secret Discovery on the Internet. You have great insight into Web marketing and present it clearly.

  19. Internet Marketing ONline 2008-06-19 | Business Networking Tips for Fast Success said

    am June 19 2008 @ 10:47 pm

    […] http://masscontrolsite.com/blog/?p=38 – cool interview with 1.2 Billion Dollar COpywriter # […]

  20. 2008-06-19 Internet Marketing ONline Activities | Internet Marketing ONline Daily Tips, Tactics, Tricks said

    am June 19 2008 @ 11:39 pm

    […] http://masscontrolsite.com/blog/?p=38 – cool interview with 1.2 Billion Dollar COpywriter # […]

  21. Jay said

    am June 20 2008 @ 12:56 am

    Amazing call! I just began reading about Clayton Makepeace before I heard this call so I couldn’t wait to hear it and I’m happy that I did. It has been really hard to make money online before I found the free automated system that I am using now. I still feel a little bad that I haven’t been able to crack the code and make money with my own product. I’ll never stop trying because Frank & Clayton are great, and I want to be successful like them instead of using a free system to make me money. Oh well, making a few thousand per month using the easy and free system that I found is better than nothing…

    Thanks again Frank & Clayton,


  22. Mike C said

    am June 20 2008 @ 2:32 am

    I must say that – and I don’t have an affiliate relationship with ANY of these guys – Frank Kern, Jeff Walker, Mike Koenig and Eban Pagen (just to mention the few I have heard and subscribe to) are probably the most real marketers on the web I have seen. Because of all the crap that’s being sold – from 4 year old CRAP product (Brett I – last name starts with I) and MANY other so-called “Gurus”, opportunities ALWAYS abound.

    Learn from these four guys I mention, and you will ALWAYS get amazing stuff from them that will help you if you apply it.

    Out of necessity, we are now in the process of developing AMAZING software for e-commerse which we will GIVE away. And this as a result of what we have learnt from guys like Frank… Learn from the guys who have been there, done that and wear the T-shirt, and it looks like Frank HATES ties like I do…

    Thanks for amazing content, Frank. I really look forward to meeting you and the other guys – hopefully in the VERY near future…

  23. dan said

    am June 20 2008 @ 8:31 am

    please can you give us a downloadable mp3? Got keep all this awesome FREE content coming!

    Hey Richard,

    If you haven’t figured it out yet, we are all in the internet biz to make money (Kern included). He gives away killer free stuff. If you stopped whining and starting DOING then you’d be way ahead.

    I’m not trying to bash you, dude. Trust trying to help.

  24. Will said

    am June 20 2008 @ 9:47 am

    Hey Frank, another excellent piece of information, thank you!

    I have a challenge to submit to you all marketers I would like to try an online marketing campaign with my band Strob. We have an independent album that we would like to distribute on our own before we get signed this fall. Of course the person (s) with whom we will work will have a share of the profits. It is negociable!
    If you like the band and wanna try promoting it, let’s have a chat and let’s have fun!



  25. Will said

    am June 20 2008 @ 9:49 am

    Forgot to tell you my e-mail adress is strob_music@hotmail.com, if you have any ideas, let me know!


  26. Dianne Kneller said

    am June 20 2008 @ 3:48 pm

    Hey Frank, :)

    Excellent Interveiw, great content…

    Along the lines of hypnotic marketing, Copywriting is definitely one of the important things to get right!

    Yes, everyone is jaded from the same old, same old…sales pages, you hit the nail on the head with that one…

    Rich just sent an email about a free report from Clayton and Tony called The #1 way to electrify your ads.. I’m off to get that.. :)

    Cheers, Dianne in NZ

  27. Artracejr said

    am June 20 2008 @ 4:20 pm

    Thanks Frank, for inviting me to liston to Clayton Makepeace.



  28. Pete Moring said

    am June 21 2008 @ 3:05 am

    I’ve been registered with Clayton for about 3 years now, and I have to say the value of his ‘Articles’ that he gives away to all subscribers is phenominal.

    The laid back manner of his writing keeps you glued to the page right ’till the end. I reckon THAT’s the secret to his success. His charisma, (like yours) is very infectious. You could both talk about ‘raw sewage’ and we’d all still read or listen to the end.

    Great Audio,


  29. Skip said

    am June 22 2008 @ 5:03 pm

    Yes I know of Clayton Makepiece..Is it out there with a handful of other copywriters.

  30. Fred Schebesta said

    am June 24 2008 @ 8:01 am


    This was a great call and I appreciate your advice and videos. They are great.

    I have a burning question and if you could email me an answer I would be most appreciative.

    Just wondering when Clayton does those deals with the health companies to get 10% of sales. Does he need to buy part of the media too? I.e. What is the deal exactly?

  31. Barry said

    am June 25 2008 @ 12:38 pm

    Any chance of getting this in MP3? I’m never at a computer long enough to hear it.

  32. Nicholas Finnegan said

    am June 26 2008 @ 6:53 am

    We don’t fall in love when we are in the company of someone, we fall in love when we are off by ourselves thinking about them afterwards.

    Its quite clear that we enjoy being in each others company and like having fun together. And its also plainly obvious that a butt naked angel called cupid doesn’t shoot an arrow into our butt.

    But it is when you are on your own and you find yourself thinking about someone in such a unique way, that allows you to list all the qualities about them you really like, and imagine yourself with them connecting together with the flow of your personalities, is when a feeling of love begins to take place deep inside of you. And although you may try push these feelings down or talk yourself out of them, you only find it comes back 10 times more powerful than ever before, allowing you to fall into deeper emotional states of falling for this person during moments of the day. With me, according to my experiences with people, theres always potential connections that can be built between us as human beings.

    When you recall a time in your past when you fell in love, where you then able to stay cool, in control of yourself and the relationship? Or where you calling that person everyday, always wanting to see them, thinking about them and eager to experience a growing connection with them?

    Heres the point: We do not fall in love by “tripping” over or falling into a “hole!” Love is a process we do to ourselves! And there are always new ways to discover how love can manifest between us – to the point where you act upon it right now!

    All the best,


  33. paul sterling said

    am June 26 2008 @ 10:24 am

    making hidden obvious… obvious. Thanks, i went to the site and downloaded the free reports – all 3 of them. what i great gift, thanks.

    this is as good and as helpful as anything i have have ever paid big bucks for – download it today.


  34. Should You Trust Internet Marketing Gurus Frank Kern and Gang « said

    am August 14 2008 @ 4:12 pm

    […] techniques out there on the web today? If you go to Frank Kern’s website and listen to this Interview with Clayton Makepeace, you can hear Mr. Makepeace tell in his own words that Product Launch […]

  35. What happens when Product Launch Strategy wines and dines with Online Copywriting? | Web 3.0 Copywriting said

    am August 28 2008 @ 4:24 pm

    […] this one of kind chat at The Total Package. Then I listend to it and took notes twice more on the Mass Control blog. Then I finally downloaded the danm mp3 file so I could get the full picture of what Frank was […]

  36. Joshua Seymour said

    am August 28 2008 @ 4:33 pm

    I absorbed this chat first at The Total Package and twice on your site. Then I finally downloaded the damn mp3…haha

    Anyway, I started to make a comment here and it turned into a blog post…lol I guess that’s how the cookie crumbles, eh Frank?

    By the way, I’m going to do regular commentary on YOU and Clayton from now at my main marketing blog because I really believe there is a strong correlation between the proven principles product launch strategy and fresh copywriting within virgin marketplaces that are undergoing fast changes.

  37. Timothy Patton said

    am September 27 2008 @ 2:11 pm

    Copy is important.

  38. Shannon D. Denniston said

    am November 12 2008 @ 2:56 am

    Hey Frank,

    Thank you for sharing this interview with the Internet public. I have the privilege of working with marketers every day and your name comes up quite often. You are making BIG waves buddy, keep on keeping on!

    Expect Success,
    Shannon D. Denniston

    Mailing List Software gets 100% of your
    opt-in emails delivered. FREE Test Drive:

  39. Tony Finbarr-Smith said

    am December 10 2008 @ 9:50 am

    @George, re: Franks’s Twin (Justin Lee Collins) – that dude is so funny, english TV presenter, makes me pee with laughter. now THAT would be a video, JLC and Kern. awesome 😀

  40. What happens when Product Launch Strategy wines and dines with Online Copywriting? said

    am December 19 2008 @ 10:54 pm

    […] this one of kind chat at The Total Package. Then I listened to it and took notes twice more on the Mass Control blog. Then I finally downloaded the damn mp3 file so I could get the full picture of what Frank was […]

  41. David Saaf said

    am December 31 2008 @ 9:24 am

    Hi Frank,

    Useful stuff. Thanks! But I have a question: how can I know that my copy will do very well?! I know you can say the copy should be about the end result, stuffed with psychological triggers and powerful words…etc. But, how can I know 100% that my copy will generate me fortune? Because, even after learning many good writing principles, such as: here’s who I am, here’s what I get for you, here’s what it will do for you, here’s what you should do next.. I feel hesitated if my copy will work very well!

  42. Bryan Lillard said

    am January 17 2009 @ 10:17 am

    This guy is dead on man.So many times have I seen websites with the same sounding sales copy. I always thought I seen someones copy somewhere else.

  43. What Happens when Product Launch Strategy Wines and Dines with Web Copywriting said

    am April 11 2009 @ 9:02 am

    […] this one of kind chat at The Total Package. Then I listened to it and took notes twice more on the Mass Control blog. Then I finally downloaded the damn mp3 file so I could get the full picture of what Frank was […]

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