Dammit.
This is an interview I just did with Clayton Makepeace. Who the hell is Clayton Makepeace? He’s a Big Fancy marketing guy who’s email promotions bring in SIXTY MILLION DOLLARS a year or so.
…Just when I thought I was fancy, Clayton comes in and upstages me by 300%. Dammit.
You’ll enjoy this. There’s one little “twist” in here that I think is the Big Secret (TM) to what he’s doing.
Anyway - click here to listen:
ron said
am June 18 2008 @ 7:33 am
Right on man… I’m making great money in my business (and it’s simple as he$$), but 60 million a year… I’m definitely going to learn something from this guy.
Ron
Take a look - http://250k.NoExperienceNeeded.info
Peter said
am June 18 2008 @ 7:38 am
He may make 10 times what you do, buy you have a much cooler name
BWT you forgot to mention the money is all in the
Promo Code Software said
am June 18 2008 @ 7:47 am
Talk about “copying shamelessly”…
Most marketing tactics are learned or borrowed. Very few ideas are unique. I love learning of new twists on old ideas and try to actually implement them and share with my own members.
Thanks for sharing with your list (i.e. Me)
Norman said
am June 18 2008 @ 7:55 am
You very kindly sent me an e-mail re your interview with Clayton Makepeace. However, it would be nice to be able to listen to your conversation with this gentleman. I was unable to listen to your conversation with Mr.Makepeace as the recording was impaired, hence useless. Maybe this is because I am in England and you have a different format that is applicable for us to hear your call. I have recently joined your network.
Regards.
Norman
Richard said
am June 18 2008 @ 8:07 am
My problem with all this marketing is basically all you guys are selling is more products and never really offering real value, only more product.
Rachel said
am June 18 2008 @ 8:08 am
Haven’t even finished listening to the call and already have a tip when emailing Larry (deList). I shall keep off the same old subject of “I can help you make money online” and start writing about current events and news headlines and how they relate to the business, keeping readers engaged. - great tip thanks
George said
am June 18 2008 @ 8:13 am
Great “Free Line” content as always.
Here’s something weird… I may have found Frank Kerns evil twin. Here’s a picture:
http://upload.wikimedia.org/wikipedia/commons/thumb/1/15/Justin_Lee_Collins_20070728.JPG/177px-Justin_Lee_Collins_20070728.JPG
The guy’s a TV presenter in the UK… Google ‘Justin Lee Collins’.
It’s uncanny.
Lasse said
am June 18 2008 @ 8:13 am
Thank for sharing this.
Very special interview. Listening now and taking notes
Lasse
lawton chiles said
am June 18 2008 @ 8:15 am
Frank, thanks for this awesome interview. Clayton and his crew are some of the best, if not the best, in the direct marketing businesses.
Get his Easy Writers Club stuff if you want better copy-Awesome!
Mats said
am June 18 2008 @ 8:15 am
I`m dissaponted that I not can download the call.
evpstud said
am June 18 2008 @ 8:16 am
This is awesome Frank! I guess it’s not a secret anymore now that you’ve broadcasted it to the world! Now I’ve got to come up with my own Even Bigger Secret (TM)
rep said
am June 18 2008 @ 8:17 am
very good love the ideas
nashwan said
am June 18 2008 @ 8:25 am
hi
when nashwan is buisness man
all humans say nashwan dreams
Mark said
am June 18 2008 @ 8:30 am
Very intersting as usual Frank, keep up the good work…
Mark
http://www.laybotpro.com
Christopher Dittemore said
am June 18 2008 @ 8:34 am
Great interview - I don’t agree with the conclusions however.
Strategy is king. I understand the product we are promoting is Clayton’s Copy Course which is all well and good, but he isn’t making 60 million plus because of his copy.
I’m sure it helps and I think the truth lies in something he said, Strategy and Copy together make exponential returns.
I am more interested in the strategies he is employing than the actual copywriting techniques he is using.
The real question is this: how much is he making per visitor to make 60 million per year and how many visitors is selling to….. how is he reaching them… through a 200 person mailing list? Not likely. Something more to the story there. He would have to be in hundreds of niches with those numbers and the law of dwindling numbers would hurt his ROI. Doesn’t make sense.
Let’s talk about his events, does he do them himself, does he have a team creating them, or does he promote other people’s events?
After he finishes that up - what type of products is he promoting that people won’t say - well isn’t that why I’m going to the event? Plus, going to an event as he calls it - there is a demand for events in some niches, but it’s definitely on the small side.. people won’t go to an event that will teach them how to clean their carpet better. Especially not out of state.
I think that’s the real reason people are in the Internet Marketing niches - people need their products over and over, willing to go to events, and the return outweighs the cost on even high priced digital products.
Just my thoughts - great interview Frank - keep them coming.
C.
megmcneal said
am June 18 2008 @ 8:41 am
Hi Frank
Great interview.
I have been following Clayton since I bought the Million Dollar Licensing Program.
It’s amazing the things you learn everyday.
Meg
Sophie said
am June 18 2008 @ 8:46 am
Excellent call. We actually did forget that originality in copy, and bleeding your heart on paper is where it’s at. thank you.
Paul said
am June 18 2008 @ 8:47 am
Frank, I’m glad you posted this recording! I’m living proof Clayton rocks, because of him I’m making 7+ figures a year…
Thanks Guys,
Paul
http://www.PartnerWithPaulNow.com
Neill Neill said
am June 18 2008 @ 9:06 am
Hi Frank,
A fascinating call with Clayton Makepeace!
The example he used, however, was in a moving, self-refreshing market, namely financial markets. How would you create an event for a solo operator in dentistry, chiropractic, psychology, addiction counseling or naturopathy, for example, to promote his first book?
I’m struggling with the thought gap.
Neill
Mike Hill said
am June 18 2008 @ 9:06 am
Good Lord,
20,000 people register for a webinar event and 10,000 people show up…WOW!!!
Those are huge numbers! (Before I listened to this audio I was happy with 65 webinar attendees).
Great information here guys! Lots of stuff I never really thought about before when looking at different markets.
Mike Hill
PS. Time to look for a Virgin audience
Daniel Howard said
am June 18 2008 @ 9:07 am
Cool interview I took a few notes and Clayton seems a down to earth guy with so much to give…
I love richard branson ”Can you get an interview with him”
Danny
Shaun said
am June 18 2008 @ 9:08 am
Wow, what a great call! Lots of really useful info, I’m going to start using right away.
Thank you so much for sharing it for free.
Shaun
http://www.learnphotoshopfast.com
Mike Hill said
am June 18 2008 @ 9:09 am
[QUOTE]
Richard said
am June 18 2008 @ 8:07 am
My problem with all this marketing is basically all you guys are selling is more products and never really offering real value, only more product.
[END QUOTE]
Richard… Go do something else then… I got a lot out of this interview as did most listening to it. If you need hand-holding I think you’re better off doing something else.
Mike Hill
Michael said
am June 18 2008 @ 9:25 am
Just listening to Clayton, you can “feel” something huge bubbling in online marketing. Frank said it in the end, internet marketing is in it’s infancy and it’s getting ready to move out of it’s diapers.
Frank ….thank you for making this recording available, and Clayton ….thanks for letting us know……
kevin said
am June 18 2008 @ 9:31 am
franks heroes
thought id drop in a comment,just to be cool being one of the first to drop in a comment hete on Franks latest broadcast !
but seriously, its is most interesting to listen to Frank interviewing one of his own heroes .. exceptional folks that frank gives us the opportunity and the privilege to listen to ..and then to top it off . clayton in his turn mentions ones of his own heroes right at the end of the interview ! jason byrd i think it was, if im geting the spelling right .. Clayton is a 6 million a year man, jason tops him or equals … whatever .. awesome value Frank ..however do these guys do it ! amazing ! im just in awe ..there’s folks, and then there’s folks, if you know what i mean …
thanks again Frank for bringing us such interesting material ..no where else on the net do i find it delivered with such a layed back, no hype, honest, down to earth, style
majid said
am June 18 2008 @ 9:41 am
i am looking 2 make money
Mandy said
am June 18 2008 @ 10:12 am
Very enlightening and interesting. Have learnt a lot.
Mel Slabaugh said
am June 18 2008 @ 11:00 am
Frank,
Even those Clayton is out selling you, I think you’re still WAAAAAY cooler! And you give much cooler stuff! ;-))
- Mel
FREE Software:
Submit Your Articles
Chas said
am June 18 2008 @ 11:14 am
Clayton chalanged me to a copywriting competition where I could predict the results of his copy correctly 80% of the time. Either I won or Clayton lost the results of the challange, one or the other or both.
Michael Martine said
am June 18 2008 @ 11:21 am
“We had an enemy” = awesome marketing insight to me.
Stelopm said
am June 18 2008 @ 11:30 am
Frank, I just want to say thank you for bringing us such valuable information time after time. I don’t know how you do it but it is a blessing to those of us that are striving to eek out a living on the internet. Just hearing the fact that someone other than myself earned 60 million has lit an additional fire under my butt to make the necessary changes to the way I conduct my online business.
Thanks again,
Paul
The Home Based Medical Billing Mastermind
http://medicalbillingbooks.tripod.com
Logan said
am June 18 2008 @ 11:33 am
Regarding 2nd comment from Peter this morning, I’d have to disagree that Frank has a much “cooler” name… isn’t that right Irwin?
Tom said
am June 18 2008 @ 11:48 am
Hi Frank,
Thanks for making this interview with Clayton Makepeace available. I learned a lot of valuable information I plan on putting to use.
In case anyone wants to download this audio, there is a free Firefox extension called Download Helper at http://www.DownloadHelper.net that will let you download the file as an mp3.
Thanks again Frank
Matt Warren said
am June 18 2008 @ 11:48 am
Thanks Frank for introducing us all to people outside the internet marketing group. Just listening to Clayton talk was interesting, he definitely has a very unique perspective to all of this.
Please do get an interview with Drayton Bird. I’d love to hear that conversation too.
Rick Carter said
am June 18 2008 @ 11:49 am
Great stuff, Frank. And Clayton.
It is very exciting to be involved in internet marketing (unfortunately, not nearly of the level of Frank or Clayton) at this time. At some point soon, someone will figure out that traditional marketing techniques apply to the internet the way traditional boxing techniques apply to mixed martial arts - in other words, a small part of the next step.
And I think it has to do with using the power and speed of the internet in establishing a relationship with each member of your list, individually.
The glut of membership site stuff is tickling the edges of this.
The glut of listbuilding stuff is tickling the edges of this.
Frank, in his marketing persona (which may be his real persona), comes awfully close to making everyone feel like he’s their best and coolest friend.
I admit that I am not good enough to do this (well, not yet).
But I think that’s the idea.
Terrance Charles said
am June 18 2008 @ 11:52 am
Great interview, just goes to show why internet marketing is where it’s really at and anyone willing can create a successful business.
Terrance Charles
http://www.terrancecharles.com
asteroth said
am June 18 2008 @ 11:56 am
Mike Hill said
am June 18 2008 @ 9:09 am
[QUOTE]
Richard said
am June 18 2008 @ 8:07 am
My problem with all this marketing is basically all you guys are selling is more products and never really offering real value, only more product.
[END QUOTE]
[QUOTE]
Mike Said
Richard… Go do something else then… I got a lot out of this interview as did most listening to it. If you need hand-holding I think you’re better off doing something else.
[END QUOTE]
Mike Hill
Mike, sorry, Richard is right. Many people could not afford Mass Control,
but there is an alternative and that is Affiliate X Factor http://urlhawk.com/64z
and Mike, opinions are like noses, everyone has one, unless you can contribute
something useful. Why not keep yours to yourself.
I agree with Richard, selling is more products and never really offering real value, only more product.
Rob Metras said
am June 18 2008 @ 11:59 am
Great job dude. Clayton provided a non-internet view which is not new, but has been practiced by offline direct mail for years.He is a legend for giving valuable content away. Tks for the great content you give all the time. Get a Harley!
Carlos said
am June 18 2008 @ 12:01 pm
Hi Frank, I don’t know why but I always face problems trying to listen to streaming audio… could you make this interview available for download?
Thank you,
Carlos Juez
Guayaquil-Ecuador
PS: I could listen to the first 15 minutes and it seems extremely powerful… Thanks as usual.
Ron Carmichael said
am June 18 2008 @ 12:02 pm
Frank,
That is absolutely kick butt stuff!
There were some really powerful points there & great value.
Clearly PLF has real strength & we know it works but his point about good copy & strategy is terrific.
I feel very fortunate to be lauching some truly awesome stuff in the financial markets space!
It really encourages me & makes me realise the huge potential. Will just have to get a lot better at writing copy.
I am lucky to have been involved in the financial markets for over 20 years but am very new to internet marketing.
Lets see how goes!!
Will keep you posted.
I have learnt from you guys about delivering high quality content, FREE, so will be providing free mini FX trading course - a strategy that WORKS!
Would love to share more info & insight with people.
Keep up your great work. Looking forward to chasing Clayton down.
Ron
PS Maybe I can share my direct experiences with your guys as I gear up for launch!!
Ben said
am June 18 2008 @ 12:08 pm
Does anyone learned from both Clayton Makepeace and John Carlton? Who’s the man? =)
Chris said
am June 18 2008 @ 12:14 pm
I’m not sure if others are having this problem but the audio keeps on buffering so it makes it difficult to listen. However, knowing Frank’s commitment to excellence I know he will fix it down the line.
P.S. I love you marketing style Frank — keep them coming !
EDIT FROM FRANK: The audio and videos on this blog are all hosted on Amazon’s S3 platform. That platform got blown up or something a week ago and it’s still a little buggy. Should improve shortly.
RB said
am June 18 2008 @ 12:26 pm
My Take aways:
1) Choosing the right market is critical
2) Clayton’s Filter: Target a virgin captive and engaged audience not overly saturated with marketing tactics. Tap into current daily events with strong copy that leverage emotions: excitment, fear and/or confusion. Offer freshness and timely high value content. Incorporate PLF into campaign.
Target Markets:
In terms of using his filters for dental or cleaners etc - I think you have to extrapulate…Ex: he talked about the hi tech sector and said their emails lacked: Scarcity, Deadlines, Headlines, Benefits etc. Take away: using PLF and direct response marketing in virgin market will kill. Use great copy to really kill it. Not every market will allow you to apply every strategy, tacitc or ideal filter - use what makes sense for your market.
Good copy is missing in IM world. Free copywriting resources 400 articles and a front end report with a backend course I assume.
The List: I believe his list was 200K not 200 people.
Results:
I assume that to get these numbers, his clients marketing budgets were very large so thats a big factor and it sounds like he had a quality list to work from in most cases. Strong content combined with PLF in a non salesy approach (nothing to buy) applied to his A+ filtering target audience produces big numbers.
That said, I would have liked to have heard more about new lead generation tactics used, any mix of offline marketing and client budgets for balance. Also more on other markets that re not as perfectly matched as the financial markets i.e. more product based like: health products and other one off campaigns.
Good stuff. Always good to get grounded and view the big picture again.
Louis said
am June 18 2008 @ 12:53 pm
Hey Frank thanks for those videos and with guys like Clayton
who is far out ahead from any one I Ever hared of .
Doesn’t mater how much we know
There is some one out there much cooler than the rest of us
Thanks . Louis
Jesse Niesen said
am June 18 2008 @ 1:01 pm
Frank,
Another great call! I’ve studied Clayton and his work for a few years now. I always like listening to what he has to say, same with everyone at Agora & AWAI.
Hey, listening to him and you on this call gave me a great $idea$ for a joint venture to offer your list(s) something fresh, lucrative, adding massive value and generating more pleasing conversion number for you.. something totally different than you’ve ever offered your subscribers before (yet desperately needed my the masses, especially those who have not been able to afford your program etc - think “hamburger stand for a starving crowd”).
Email me if you’re interested. I look forward to working with you,
Jesse Niesen
PS - I think this refreshing offer will keep you from slipping into a daily absinthe-abuse in underwear habit and make for many more good days catching waves my friend. Let’s talk.
Marlene said
am June 18 2008 @ 1:35 pm
Thanks so much. I really enjoyed the audio and looking forward to the freebies. I’d like some of those millions rub off on me.
Thanks for sharing. Marlene
Ricardo Weatherly said
am June 18 2008 @ 1:36 pm
Hi Frank,
Wow what a wonderful an informative conference you had today with Clayton Makepeace.
I learned so much about how important having good copywriting and copywriting skills are
to your advertising.
As usual Frank you always over deliver on everything you do.
To your Continued Sucess,
Ricardo
Alex Newman (he of the Free Guides) said
am June 18 2008 @ 2:18 pm
OMG its the dude from Money and Markets!! Haha I had no idea they were raking it in like that. I have to say M&M are masters of pushing the emotional buttons that make people buy….
This interview absolutely rocks. So much good info. Check how Clayton spends 90% of the time sharing and giving info, and only a bit of the time directly selling. Good formula for building rapport.
You da man Frank.
jessica said
am June 18 2008 @ 2:20 pm
is there any way you can put up a downloadable version to realplayer or itunes? i can’t download the audio right off of the website like it is. it’s been buffering since i got the email = P
Wayne Johnson said
am June 18 2008 @ 3:13 pm
Awesome stuff as usual Frank.
Can always count on you for good content.
Always open my ears when someone that makes $80million in sales a year speaks.
Keep the good stuff coming!
Jen Short said
am June 18 2008 @ 3:44 pm
Another great post Frank but that is why we know & respect you as a guru. Your a champion for us little guys or what are known as battlers.
Thanks again heaps for the great content I hope you keep helping us improve the internet.
As our way of saying thanks please take the time out to have a break and visit our fun community centre
Marc said
am June 18 2008 @ 3:57 pm
Simply put… you’re just fucking cool!
Kerry said
am June 18 2008 @ 4:09 pm
Aloha Frank!
Mahalo for a great introduction Clayton. It is every surfers dream to have on auto pilot cash coming in, and have freedom to do what ever you want. To do this on the net does require skills, one way to develop this information is by learning from those that have them. Thank you for sharing this interview with us, keep it up!
I am going surfing, and think about my next ad copy!
Mahalo
Kerry On Maui
Dave Jackson said
am June 18 2008 @ 6:01 pm
Frank,
Someone could make a product out of the strategies he covers. It’s great to say what to do. The beauty would be for someone to actually make some Camtasia videos show how it’s done and package it in bite-sized pieces.
I believe copy writing courses are OK, but really feel that a person’s background has more to do with it than something you can learn. If the courses were really what they say, why would people still call on Carlton and, well, you, to write their copy?
There’s much to learn in copy writing. Yet I believe the majority of it comes from the school of hard knocks.
From sunny Naples, FL,
Dave Jackson
http://www.NetDominate.com
Tarek said
am June 18 2008 @ 6:30 pm
Very interesting interview…
Great.
Kit said
am June 18 2008 @ 9:53 pm
What? He’s trying to make out that Apple could have done an iPhone launch better had they used product launch formula? Is that what he’s saying?? What rubbish. PLF is PRIMITIVE compared to professional marketing.
Product launches are as old as products themselves, and invariably overrated. Name one product or service STILL SELLING that was launched from out of the blue more than say 6 months ago, using PLF.
Search Amazon for books on launching products. Spend $100 and you’ll get BETTER information than all this online guru stuff.
Ronak Shah said
am June 19 2008 @ 2:17 am
Frank,
why dont you make the call downloadable and small in size ?
Please make this downloadable.
Ronak.
doms said
am June 19 2008 @ 4:13 am
Great info on the interview Frank! Thanks a lot!
doms
Dave said
am June 19 2008 @ 7:29 am
Makepeace is the shizzle.
Add him on facebook… (he’s got some cool photos…)
Andy Benson said
am June 19 2008 @ 7:31 am
Frank,
yet another awesome post. $60m is just incredible! Thankyou for the info!
If there are any beginners out there looking into the amazing world of Internet Marketing who feel a little overwhelmed by all this, then there may be some light at the end of the tunnel for you on my blog.
There’s a special section for beginners at http://www.andy-benson-blog.com
Go to the Category link on the right listed “Making Money Online for Beginners”
There’s also some really cool stuff in the “Highly
Recommended” section!
See you there!
Andy Benson - Triangle Online Marketing Solutions
Richard Garner said
am June 19 2008 @ 9:07 am
great info,
appreciate the sharing,
regards,
rgarner11
<a href=”http://www.netmarketingassociate.com/”
http://www.netmarketingassociate.com
kevin said
am June 19 2008 @ 10:14 am
Clayton used the example of an investment ezine to illustrate how he constructs his campaigns ..he also mentioned the other ezine he is involved in is health related
it would be cool to be able to go to the health ezine as well, to see how the principles that underlie the campaigns, are applied in two different arenas..
investing ..and in health
the comparison would be most useful i think
be great if that could be done .. thanks
( i wonder if Frank ever reads these comments? )
Harold said
am June 19 2008 @ 10:39 am
Thanks Frank for this - I understand what Clayton is saying here. I’m in the financial field. Different dynamic to the norm. You need to integrate with stories that are current and ’solve’ those problems in your content that the major financial heavy weights are making mistakes with. Doing so makes you an authority to your readers way ahead of blue-chip Wall Street firms who are just making mistakes left-right and centre.
Again, our copy is also different.
Also, our copy is not just a sales letter, it works off huge strategic policies that work away from the sales copy itself, integrating the whole embrace of what we do. This taps back to all our correspondence so we push out a lot of goodwill by default. Of course when this happens people simply begin to pre-qualify themselves to us and will even offer you their ‘lives’ and money earnings to solve their problems for them as there is just too much trust built into copy.
Again, our sales copy is also highly tactical as it integrates very powerful & offsets across different areas for deal making, personnel training, accounting numbers, educating pieces etc.
Why?
Our copy evolves from a huge economic footprint we set, that we use to proof strategy that provides us with a financial canvas we use to engage customers, clients, partners etc. Every, word, sentence and paragraph must have a purpose. Correct letters, words, sentences and context resonate very powerfully, so evolving the right ‘keyword’ combinations throughout a hardcopy print is vital!
Finally, a tip for those people who hate doing copy:
Most of our copy can go through any thing from 20-150 times of proof edits, and 7-10 times of written edits. The more you read the same work, the more you can ‘SEE’ the future, see what is wrong with your copy, see unusual discoveries of strategies and tactical mace that no one ELSE will SEE!
We make many strategic and tactical discoveries of all sorts simply though mentally pulverising our copy to dust over and over again.
Read your copy over and over until you can’t change it…get rid of all the tumours and it will integrate with the mind of your reader seamlessly like magic.
You’ll be very surprised what you’ll learn while intensely studying your own copy!
Yeah, thanks again for the audio Frank and to the contributions of Mr Makepeace.
lincoln ong said
am June 19 2008 @ 2:21 pm
great thoughts
Lee said
am June 19 2008 @ 3:15 pm
Nice interview - it really opened my eyes that internet marketing is really big market and one can make 80Mil in year WOW
What was website Clayton refers in beginning MoneyInMarket.com or something like that…… Could anyone please tell me the site name?
What is Clayton’s website - his own or company website where I can find those 500 free articles he mentioned?
Thanks for help,
Lee
Bill said
am June 19 2008 @ 5:24 pm
Hey Frank,
Luv you man!
Just finished reading Electrify Your Ads, and as you know, they spent a lot of copy talking about colloquialisms and how that really worms into the readers mind.
In my niche, real estate investing, we have a guy that writes humor under the pen name Cletus who is a master at this. You should check him out, (www.bycletus.com) He’s the “Guru to the Gurus” in real estate investing.
Not only is his writing hilarious, he has the knack of twisting colloquialisms down to a science. I think you may really identify with this guy. I say that because I really enjoy the way you write and entertain at the same time. I think it’s a gift. You definitly have it.
As a side note, I’ve been hip to Clayton for a while now, and I’m flat out disappointed you let the cat of the bag about CM. Dammit, I know this will mean more quality competition. I hate it when that happens.
Rock on,
Bill
P.S.
I put his website in the website box…
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am June 19 2008 @ 7:22 pm
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Donald Nelson said
am June 19 2008 @ 8:13 pm
Thanks, Frank,
Your Is This Mind Control audio and slides presentation helps me get closer to what role (character) to choose to offer my own Secret Discovery on the Internet. You have great insight into Web marketing and present it clearly.
Donald
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Jay said
am June 20 2008 @ 12:56 am
Amazing call! I just began reading about Clayton Makepeace before I heard this call so I couldn’t wait to hear it and I’m happy that I did. It has been really hard to make money online before I found the free automated system that I am using now. I still feel a little bad that I haven’t been able to crack the code and make money with my own product. I’ll never stop trying because Frank & Clayton are great, and I want to be successful like them instead of using a free system to make me money. Oh well, making a few thousand per month using the easy and free system that I found is better than nothing…
Thanks again Frank & Clayton,
Jay
Mike C said
am June 20 2008 @ 2:32 am
I must say that - and I don’t have an affiliate relationship with ANY of these guys - Frank Kern, Jeff Walker, Mike Koenig and Eban Pagen (just to mention the few I have heard and subscribe to) are probably the most real marketers on the web I have seen. Because of all the crap that’s being sold - from 4 year old CRAP product (Brett I - last name starts with I) and MANY other so-called “Gurus”, opportunities ALWAYS abound.
Learn from these four guys I mention, and you will ALWAYS get amazing stuff from them that will help you if you apply it.
Out of necessity, we are now in the process of developing AMAZING software for e-commerse which we will GIVE away. And this as a result of what we have learnt from guys like Frank… Learn from the guys who have been there, done that and wear the T-shirt, and it looks like Frank HATES ties like I do…
Thanks for amazing content, Frank. I really look forward to meeting you and the other guys - hopefully in the VERY near future…
dan said
am June 20 2008 @ 8:31 am
please can you give us a downloadable mp3? Got keep all this awesome FREE content coming!
———-
Hey Richard,
If you haven’t figured it out yet, we are all in the internet biz to make money (Kern included). He gives away killer free stuff. If you stopped whining and starting DOING then you’d be way ahead.
I’m not trying to bash you, dude. Trust trying to help.
Will said
am June 20 2008 @ 9:47 am
Hey Frank, another excellent piece of information, thank you!
I have a challenge to submit to you all marketers I would like to try an online marketing campaign with my band Strob. We have an independent album that we would like to distribute on our own before we get signed this fall. Of course the person (s) with whom we will work will have a share of the profits. It is negociable!
If you like the band and wanna try promoting it, let’s have a chat and let’s have fun!
http://www.myspace.com/strobmusic
http://www.strobmusic.synthasite.com
Will said
am June 20 2008 @ 9:49 am
Forgot to tell you my e-mail adress is strob_music@hotmail.com, if you have any ideas, let me know!
Will
Dianne Kneller said
am June 20 2008 @ 3:48 pm
Hey Frank,
Excellent Interveiw, great content…
Along the lines of hypnotic marketing, Copywriting is definitely one of the important things to get right!
Yes, everyone is jaded from the same old, same old…sales pages, you hit the nail on the head with that one…
Rich just sent an email about a free report from Clayton and Tony called The #1 way to electrify your ads.. I’m off to get that..
Cheers, Dianne in NZ
Artracejr said
am June 20 2008 @ 4:20 pm
Thanks Frank, for inviting me to liston to Clayton Makepeace.
Artracejr
http://yourstuffstores.com
Pete Moring said
am June 21 2008 @ 3:05 am
I’ve been registered with Clayton for about 3 years now, and I have to say the value of his ‘Articles’ that he gives away to all subscribers is phenominal.
The laid back manner of his writing keeps you glued to the page right ’till the end. I reckon THAT’s the secret to his success. His charisma, (like yours) is very infectious. You could both talk about ‘raw sewage’ and we’d all still read or listen to the end.
Great Audio,
pete.
Skip said
am June 22 2008 @ 5:03 pm
Yes I know of Clayton Makepiece..Is it out there with a handful of other copywriters.
Fred Schebesta said
am June 24 2008 @ 8:01 am
Frank,
This was a great call and I appreciate your advice and videos. They are great.
I have a burning question and if you could email me an answer I would be most appreciative.
Just wondering when Clayton does those deals with the health companies to get 10% of sales. Does he need to buy part of the media too? I.e. What is the deal exactly?
Barry said
am June 25 2008 @ 12:38 pm
Any chance of getting this in MP3? I’m never at a computer long enough to hear it.
Nicholas Finnegan said
am June 26 2008 @ 6:53 am
We don’t fall in love when we are in the company of someone, we fall in love when we are off by ourselves thinking about them afterwards.
Its quite clear that we enjoy being in each others company and like having fun together. And its also plainly obvious that a butt naked angel called cupid doesn’t shoot an arrow into our butt.
But it is when you are on your own and you find yourself thinking about someone in such a unique way, that allows you to list all the qualities about them you really like, and imagine yourself with them connecting together with the flow of your personalities, is when a feeling of love begins to take place deep inside of you. And although you may try push these feelings down or talk yourself out of them, you only find it comes back 10 times more powerful than ever before, allowing you to fall into deeper emotional states of falling for this person during moments of the day. With me, according to my experiences with people, theres always potential connections that can be built between us as human beings.
When you recall a time in your past when you fell in love, where you then able to stay cool, in control of yourself and the relationship? Or where you calling that person everyday, always wanting to see them, thinking about them and eager to experience a growing connection with them?
Heres the point: We do not fall in love by “tripping” over or falling into a “hole!” Love is a process we do to ourselves! And there are always new ways to discover how love can manifest between us - to the point where you act upon it right now!
All the best,
http://www.nicholasfinnegan.com/
paul sterling said
am June 26 2008 @ 10:24 am
making hidden obvious… obvious. Thanks, i went to the site and downloaded the free reports - all 3 of them. what i great gift, thanks.
this is as good and as helpful as anything i have have ever paid big bucks for - download it today.
paul
http://www.magicrelationship.net
Should You Trust Internet Marketing Gurus Frank Kern and Gang « said
am August 14 2008 @ 4:12 pm
[…] techniques out there on the web today? If you go to Frank Kern’s website and listen to this Interview with Clayton Makepeace, you can hear Mr. Makepeace tell in his own words that Product Launch […]
What happens when Product Launch Strategy wines and dines with Online Copywriting? | Web 3.0 Copywriting said
am August 28 2008 @ 4:24 pm
[…] this one of kind chat at The Total Package. Then I listend to it and took notes twice more on the Mass Control blog. Then I finally downloaded the danm mp3 file so I could get the full picture of what Frank was […]
Joshua Seymour said
am August 28 2008 @ 4:33 pm
I absorbed this chat first at The Total Package and twice on your site. Then I finally downloaded the damn mp3…haha
Anyway, I started to make a comment here and it turned into a blog post…lol I guess that’s how the cookie crumbles, eh Frank?
By the way, I’m going to do regular commentary on YOU and Clayton from now at my main marketing blog because I really believe there is a strong correlation between the proven principles product launch strategy and fresh copywriting within virgin marketplaces that are undergoing fast changes.
Timothy Patton said
am September 27 2008 @ 2:11 pm
Copy is important.
Shannon D. Denniston said
am November 12 2008 @ 2:56 am
Hey Frank,
Thank you for sharing this interview with the Internet public. I have the privilege of working with marketers every day and your name comes up quite often. You are making BIG waves buddy, keep on keeping on!
Expect Success,
Shannon D. Denniston
http://www.shannondenniston.com
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Tony Finbarr-Smith said
am December 10 2008 @ 9:50 am
@George, re: Franks’s Twin (Justin Lee Collins) - that dude is so funny, english TV presenter, makes me pee with laughter. now THAT would be a video, JLC and Kern. awesome
What happens when Product Launch Strategy wines and dines with Online Copywriting? said
am December 19 2008 @ 10:54 pm
[…] this one of kind chat at The Total Package. Then I listened to it and took notes twice more on the Mass Control blog. Then I finally downloaded the damn mp3 file so I could get the full picture of what Frank was […]
David Saaf said
am December 31 2008 @ 9:24 am
Hi Frank,
Useful stuff. Thanks! But I have a question: how can I know that my copy will do very well?! I know you can say the copy should be about the end result, stuffed with psychological triggers and powerful words…etc. But, how can I know 100% that my copy will generate me fortune? Because, even after learning many good writing principles, such as: here’s who I am, here’s what I get for you, here’s what it will do for you, here’s what you should do next.. I feel hesitated if my copy will work very well!
Bryan Lillard said
am January 17 2009 @ 10:17 am
This guy is dead on man.So many times have I seen websites with the same sounding sales copy. I always thought I seen someones copy somewhere else.
What Happens when Product Launch Strategy Wines and Dines with Web Copywriting said
am April 11 2009 @ 9:02 am
[…] this one of kind chat at The Total Package. Then I listened to it and took notes twice more on the Mass Control blog. Then I finally downloaded the damn mp3 file so I could get the full picture of what Frank was […]